"Brand effect" gradually appeared, paint enterprises innovation to enhance competitiveness

Now, with the improvement of people's quality of life, consumers in the shopping process will choose more well-known brands, and in the future, the brand effect will only become more obvious. In this regard,
coating enterprises
if you want to stand out in the industry, we must improve their overall competitiveness, and strive to expand brand awareness, do industry-leading brands, and this key lies in the innovation ability of enterprises.
coatings industry reshuffle period is coming
" because of the development of enterprises in previous years have been growing, in 2015 will also be a competition, competition is inevitable, will be very fierce. "For the entire
coatings
industry, the industry believes that there is still a big change, especially in the last two years industry reshuffle will be more prominent and frequent.
face of overcapacity, lack of industry standards and uneven product quality across the industry, some paint companies believe this year will still be a tough one. But at the same time, they also believe that with the reshuffle of the industry, the paint industry will also start from the previous "swarm" into "rational", will usher in a healthier development. In the face of industry reshuffle, many enterprises have said that they must adhere to "innovation", in order to ensure product quality at the same time, there are enterprises began to embrace e-commerce and big data marketing.
innovation into paint enterprises must kill technology
Indeed, in the context of industry reshuffle, "innovation" has become an important means of transformation of paint enterprises. A
brand
the person in charge, "in the face of rapidly changing industries, in addition to doing a solid job, innovation is an inevitable choice." At present, many products in the entire coatings industry are highly homogenized, so innovative applications are critical. For
, in this context, many paint companies have to independent innovation to win the market. Some paint brands accelerate research and development of new products and production, so that products can more comprehensively meet consumer demand. In addition, some paint enterprises not only in product innovation, in the face of the impact of e-commerce, also began to carry out marketing model innovation.
, the 2015 paint industry reshuffle has become the consensus of the industry, paint enterprises only strengthen innovation, in order to stand out in the market competition, win.