Brand building "three arrows in hand", paint enterprises to achieve "great leap forward"

China Paint Network
News: At the moment,
coatings
market competition is becoming more and more fierce, more and more new brands of paint into the market, and product homogenization, price war and other vicious competition is endless, if this continues, the overall development of the paint industry will inevitably fall into a pool of stagnant water, unable to pull themselves out. In this
, the
coating enterprises need to start from the technology, service, standards three aspects to improve, in order to achieve a leap in corporate brand quality.
so far, China's paint industry has gone through more than ten years of development. During this period, China's paint enterprises have gone through three stages from the introduction of foreign countries to imitation to the development of their own brands, but the field of technological innovation has little success. It is understood that with independent research and development capabilities and core technology of the domestic
coding brand
very few, compared with foreign countries, this data is far from. Paint industry as an industry with broad prospects for development, if there is no technical protection, not only can not achieve the effect of product innovation, but also difficult to cope with the needs of fierce market competition. At present, consumers in the market are becoming more and more rational, the awareness of rights protection has been greatly improved, once the product quality problems, the healthy development of enterprises will be a great threat.
Manufacturing coatings is a long-term project, installed at home, not only need quality assurance, after-sales is also a major problem facing the future, after-sales can not keep up, consumers will basically lose trust in the paint brand, but also not conducive to brand reputation publicity. At present, many domestic paint enterprises in the publicity process to take after-sales as a slogan, which also reflects the current market after-sales phenomenon. With the opening up of the rural paint market, the future, after-sales will become the most critical issue. Therefore, if coating enterprises want to achieve better development, can not be separated from the problem of after-sales.
as the saying goes, "No rules are not square circles." At present, the number of large and small domestic paint enterprises, however, behind this huge number, but hidden huge security risks. Local standards, enterprise standards, industry standards, foreign standards and other standards confusion, the lack of a unified set of standards to regulate the development of the industry, resulting in false exaggerated publicity, uneven product quality and other abnormal phenomena. Indeed, paint products have any good effect, basically by the enterprise, and there is no set of strict uniform standard constraints. Therefore, in the future, the development of a set of uniform standards for the coating industry will become particularly urgent.
In short, the future market competition will be more intense, and technology, services and so on will inevitably become an important aspect of the coating enterprises in urgent need of improvement, only technology went, service went up, enterprises to produce more quality products, naturally can win the recognition of consumers, but the major paint enterprises need to work together to work out the corresponding industry standards, regulate the development of the industry, and then a better market environment can be more rapid profitability!