Brand building road hardship Paint also need to explore new means of publicity

China Coatings Network
: Today, with the continuous development of
coatings
industry, enterprises have taken brand building as a long-term strategic plan for enterprise growth. However, there are often very few enterprises that can stand out from the crowd, and most of them are large enterprises, and small and medium-sized enterprises in the industry are still struggling in brand building. The existing publicity and promotion model can not adapt to the development of enterprises,
coating enterprises
also need to explore new means of publicity and promotion.
enterprise brand cultivation not only needs the process, but also needs the financial resources to operate and maintain, a lot of money into brand building. In the era of high-speed real estate growth, paint enterprises can still maintain, but in the past year or two the rapid cooling of the real estate market, making the paint enterprises in a difficult situation, which is more heavy on the burden of brand building enterprises. On the other hand, because paint products for consumers, properties, uses are very clear, no longer need to do informative advertising, so the paint industry prefers to use celebrity endorsements to do brand promotion.
fact, many growing paint companies have realized the importance of brand value concept dissemination, but only because the dissemination method is not appropriate, but did not achieve the desired effect. This is because brand communication is no longer just advertising. In the past, the paint enterprises adopted the "company website and enterprise picture book and image advertising" model has been unable to adapt to the new situation, the needs of the new market. The role of this model is often only reflected in the investment stage, and the significance of the sales link is not great. Paint enterprises need to explore new means of publicity and promotion.
coating enterprises to carry out brand promotion, mainly through the spread of the momentum to achieve the purpose of brand promotion, and paint enterprises to carry out the momentum event itself has news, some with the help of their own momentum. In addition, the need for excellent products, as well as a certain degree of influence, can attract media attention, and the premise of the spread of the situation needs to pay attention to the connotation of high-level events can be in line with the value of paint enterprises, so that the brand promotion of paint enterprises can do a double-edged, quickly let the paint enterprises brand awareness and brand connotation double promotion.
of small and medium-sized paint enterprises is extremely difficult. Small and medium-sized enterprises must have the determination to win, so as to go further on the road of brand building, do better.