Brain health has gradually attracted the attention of the society

Cognitive functional products are expected to become one of the hottest areas in the industry, as Euromonitor International, a market analyst, mentioned in a critical article Cognitive health products help to improve mental health, brain performance and mood The health statements of these products include improving cognitive ability and the impact of aging, such as memory loss or Alzheimer's disease, and solving depression At present, as a rising star, brain health products are as hot as heart health, weight loss and intestinal health products Brain health raw materials also become "active molecules" in functional raw materials With the development of modern society, from sleep and emotional disorders to aging diseases such as Parkinson's disease, to memory and sensitivity loss, brain diseases are gradually increasing Although these diseases are traditionally regarded as private plots in the pharmaceutical industry, there are increasing signs that dietary supplements and foods are being given a more important role in the prevention and control of brain diseases Global sales growth according to the research data of Euromonitor, Datamonitor and F & S and other market analysis institutions, omega-3 fatty acids, coenzyme Q10, Hypericum perforatum extract, soybean lecithin, phospholipids, Ginkgo biloba extract, ginseng, γ - aminobutyric acid, guarana extract, green tea and other components are widely used in brain health raw materials Euromonitor estimates that the global fish oil market reached $2 billion in 2007, an increase of 112% over 2002 Fish oil is one of the main sources of omega-3 fatty acids, and sales of fish oil are forecast to reach $2.5 billion by 2012 In 2007, global sales of coenzyme Q10 reached $772 million, an increase of 180% since 2002 Ginseng sales reached $1.1 billion in 2007, almost double the $644 million in 2002, with the Asia Pacific region accounting for 66% of the global market The sales of Hypericum perforatum extract reached US $210 million in 2007, an increase of 11% over 2002 Sales of Ginkgo biloba extract in 2007 amounted to $663 million, an increase of 40% since 2002, and is expected to reach $800 million by 2012; Western Europe and the Asia Pacific region dominate the Ginkgo biloba market, accounting for 34% and 28%, respectively So far, Japan is the largest brain product market in the world The European and Asian markets also have good prospects, but their consumers are only interested in products with scientific research basis The US market is far behind, but consumers are increasingly interested Dietary supplements are leading almost every product segment with new products that claim to be beneficial to mental function, even ice cream and candy products (chocolate rich in omega-3 and vitamin B) F & s points out that dietary supplements are leading the cognitive health market Euromonitor also found that dietary supplements are becoming more popular with consumers However, according to Mintel's global new products database (gnpd), there are no new dietary supplements on the market claiming to be beneficial to the brain and nervous system so far in 2008 or 2009 In the field of food and beverage, gnpd has tracked 276 new cognitive health products launched around the world in 2008, and 388 new products have been put on the market so far in 2009 Europe and the United States launched 45 and 56 new products respectively in 2008, and 44 new products have been launched since 2009 This is in sharp contrast to the global launch of 15 new products in 2003, when only 6 and 2 new products were launched in Europe and the United States Mintel's statistics also show that the number of newly launched cognitive health food in the world has always exceeded the number of drinks In 2008, there were 200 food products and 76 drinks However, Euromonitor said that the market is currently focused on functional drinks, mainly tea drinks, water-based drinks and energy drinks In the field of dairy products, it is yogurt fortified with omega-3, and milk and drinking yoghurt are dominant Omega-3 fatty acid omega-3 is one of the most popular raw materials DHA from algae, produced by Martek company, is almost unanimously recognized by the market It is said to be beneficial to the development of brain and eyes, so it is used in more than 200 products around the world, such as infant milk powder, and often combined with α - linolenic acid (ALA) Marine omega-3 fatty acids have flourished over the past decade, largely because there is stronger evidence that they are good for heart health However, the success of DHA in infant milk powder and its application in dietary supplements and food undoubtedly show that the benefits of brain health have prompted consumers to have a strong interest in the potential application of omega-3 fatty acids in this field Although there are few approved health claims linking DHA or EPA (eicosapentaenoic acid) with brain health, they are being considered by manufacturers for various applications If approved, omega-3 fatty acid suppliers, including Ocean Nutrition Canada, epax, Lonza, Croda and nu mega, will meet the expected market demand at any time The improved formulation is making this easier to achieve Some doubt the sustainability of the supply of omega-3 fish, but in any case, EPA research projects being carried out independently by DuPont and Monsanto, as well as BASF, are expected to provide an interesting alternative to this market As a plant herb, green tea has attracted much attention in recent years, because many studies support the ability of this antioxidant to improve sensitivity Like many herbal medicines, green tea has many functions and has a strong connection with heart health and weight loss, but many studies have shown that it can also improve sensitivity and eliminate fatigue Green tea extracts are available from most major botanical herb suppliers, including Naturex, India, Sabinsa, bioserae, Frutarom and fenchem Due to the wide range of green tea growth, there are few problems in the supply of green tea extracts of various grades and concentrations Other plant herbs such as Hypericum perforatum, Ginkgo biloba and ginseng have also become popular applications in this field However, the overall scientific research is not solid enough Coenzyme Q10 coenzyme Q10 is another famous raw material in the field of brain health Many studies have shown that it is beneficial to fight Parkinson's disease and other diseases However, the market for brain health is still on a smaller scale than it is for dietary supplements for heart health Traditionally, market supply is dominated by suppliers such as Kaneka and Mistubishi, but with the rise of Chinese suppliers, the supply channel has expanded.