Big industry dream of little honeysuckle

Business Club reported on September 25 that Pingyi County, Linyi City, Shandong Province, with an annual output of about 17.5 million kg of dried honeysuckle and 650000 mu of honeysuckle, is the largest main production area and distribution center of authentic honeysuckle in China, and is well-known as the "hometown of honeysuckle in China" Twenty years ago, jiujianpeng village, located in Pingyi County, was well-known for its poverty In 1983, its per capita income was less than 180 yuan However, relying on the development of honeysuckle planting business, Shandong jiujianpeng Pharmaceutical (hereinafter referred to as jiujianpeng pharmaceutical) has become the largest honeysuckle supplier in China today In the downstream of the industrial chain, through the deep processing of honeysuckle, research and development of special drugs, food and beverage with honeysuckle as the raw material to realize the value-added of the raw material honeysuckle After SARS and influenza A (H1N1) in 2003, the price of Honeysuckle Rose all the way, but in 2011, it fluctuated and declined At this time, Liu Jiakun, chairman of Shandong jiujianpeng agricultural science and Technology Co., Ltd (jiujianpeng pharmaceutical is the holding subsidiary of Shandong jiujianpeng agricultural science and Technology Co., Ltd.), proposed to build a 10 billion level enterprise of honeysuckle industry According to the data of 2011 Annual Report of jiujianpeng Pharmaceutical Co., Ltd., only the new tetraploid honeysuckle variety "Jiufeng No.1" honeysuckle seedlings sold more than 20 million in the whole year Compared with the flat market of honeysuckle industry in 2011, this is indeed an amazing data Where is the secret of the nine sheds? On the one hand, jiujianpeng will supply dried honeysuckle produced and recovered by its subordinate cooperatives to pharmaceutical enterprises such as Lunan pharmaceutical and Jiuhui pharmaceutical, forming an "integration" of planting, receiving and selling On the other hand, jiujianpeng focuses on moving towards the middle and lower reaches of honeysuckle industry, that is, by extracting the effective pharmaceutical ingredients of honeysuckle, or processing them into pieces of Chinese herbal medicine to supply to the downstream enterprises, the profits after processing and extracting are much higher than that of directly selling raw materials The content of chlorogenic acid and Luteolin in honeysuckle of "Jiufeng No.1" developed in jiujianpeng after 13 years is 4.3% and 0.16% respectively, which is far higher than the standards of chlorogenic acid and Luteolin in current Chinese Pharmacopoeia This is also one of the reasons why the large-scale domestic pharmaceutical enterprises like it Entering the pharmaceutical field, with the industrialization of "Jiufeng No.1" honeysuckle, Liu Jiakun is unwilling to be a flower farmer and flower vendor He quickly aims at the high-end of the pharmaceutical industry In March last year, the honeysuckle pharmaceutical project of Shandong jiujianpeng Pharmaceutical Co., Ltd., with a total investment of 600 million yuan, was founded It is a modern pharmaceutical project to produce Chinese herbal extracts, granules, tablets, capsules, injections and other products with honeysuckle as the main raw material It is expected that after the project is completed and put into operation, the annual sales revenue will be more than 1 billion yuan Last May, jiujianpeng company successfully acquired Shandong mainland pharmaceutical industry In addition, jiujianpeng cooperated with Linyi people's hospital to develop new drugs "Yinju Sanjie oral liquid" and "Yinju Sanjie granules" with honeysuckle as the main raw materials, and obtained two national invention patents, which filled the world gap in the treatment of thyroid diseases with traditional Chinese medicine At present, jiujianpeng company is also extending its tentacles to the production of health drinks and food from honeysuckle Liu Jiakun told reporters that in 2012, health food such as organic gold, silver and flower tea will be built and put into production Jiang Xingdong, CEO of Zhongpin brand consulting agency, analyzed that, driven by products and industries, jiujianpeng has developed a honeysuckle into the whole industrial chain and promoted the sound development of the whole honeysuckle industry "This project is the product of extending the industrial chain of traditional Chinese medicine, doing a good job in the concept of health preservation of traditional Chinese medicine, and continuing to maintain the modern development and utilization of traditional Chinese medicine It is also an important measure to continue to write a new chapter in the spirit of jiujianpeng." Liu said confidently According to Lian Shidong, general manager of jiujianpeng company, jiujianjinyinhua planting base of "10 billion class aircraft carrier" Yuanhang international has formally applied for GAP certification in May this year The so-called gap is the "quality management standard for the production of traditional Chinese medicine" It is necessary for Chinese enterprises to control the quality of herbal pieces, proprietary Chinese medicine, health care drugs and food from the source, and also for Chinese enterprises to enter the international market "The certification tests the local environment, atmosphere, soil and water quality once a year to ensure that the heavy metals and agricultural residues of traditional Chinese medicine cannot exceed the standard." Li Weidong, associate professor of Beijing University of traditional Chinese medicine, said that certification is a system engineering, including the regulation of pest control, plastic trimming, processing and storage Nine sheds in Pingyi County in the first 4000 mu honeysuckle base certification, on this basis, will face the national promotion of gap planting management technology From planting to producing medicine and food, a honeysuckle has realized a complete industrial chain in the upper, middle and lower reaches The prototype of the industrial empire of honeysuckle of 10 billion level in nine sheds is emerging Today, this honeysuckle driven "10 billion class aircraft carrier" is sailing.