Beijing Agricultural Department and G-Net Group jointly create the "Beijing Younong" brand

 

According to the strategic cooperation plan, G-Net Group has been identified as the sales unit of beijing high-quality agricultural products, and the brand-led "agricultural super docking" will better smooth the listing channels of agricultural products in the city, promote the modernization of agricultural product circulation, let Beijing high-quality fruits and vegetables enter thousands of households, let consumers buy fresher and more assured agricultural products, and better promote farmers' income
.
At the same time, it will also enrich the types of agricultural products of G-Net Group, increase the source of fresh goods at the sales terminal, ensure the safety of fresh food, and improve the overall commodity quality
of G-Net.

 

At present, China's agricultural products are facing a severe situation of fierce competition in domestic and foreign markets, and creating brands and cultivating famous brands have become one
of the main means to enhance the image of the agricultural product market and increase the competitiveness of agricultural products market.
Quality determines the value is the eternal law of the market, is the root of the brand, to provide quality goods is also an important social responsibility that an enterprise should bear, and the brand is the guarantee of quality, so that quality can be reflected, therefore, this strategic cooperation is to show the country and even the world the beginning of the charm of Beijing agricultural products brand, will also make full-time become the business card
of Beijing and China's retail convenience store industry.


At the press conference, the Production and Marketing Office of the Beijing Municipal Bureau of Agriculture, the All-Time Group and the Beijing Municipal Agricultural Excellence Station jointly signed the "Beijing Younong" strategic cooperation agreement, announcing that the three parties will cooperate
in "agricultural super docking", brand building and citizens going to the countryside 。 Specifically, Beijing Nongyou Station has identified the key enterprises of "agricultural super docking" of Beijing agricultural products and the designated sales unit of Beijing high-quality agricultural products, and will use the strength, brand and market advantages of Beijing to create new concepts, new packaging, new logos, brand culture, brand image and brand value of "three new and three have" type comprehensive agricultural products regional public brands
in Beijing with brand culture, brand image and brand value.
The Production and Marketing Office of Beijing Municipal Bureau of Agriculture will assist in guiding G-Net Group to set up a Beijing Agricultural Zone in stores that are convenient and suitable for full-time life, and at the same time build and implement the "Beijing Younong" and "Beijing Vegetables" brand labels, product traceability, etc.
, and jointly do a good job in the sales of "Beijing Younong" and the creation of the "Beijing Younong" brand on the full-time platform
.

 

In terms of cooperation mode, the three parties will also actively explore, such as cooperation in picking experience, agricultural leisure picking, etc.
, and regularly hold key product promotion activities, so as to continue to ferment the advantages of local product quality and safety, authentic freshness, traceability and other products under the new model, and gradually expand the product types, product quantity, and store quantity of "agricultural super docking" to form a systematic, long-term and stable supply chain relationship
.

 

The relevant person in charge of G-Net Group said that G-Net will set up a special area for the sale of Beijing agricultural products in Beijing to select high-quality full-time convenience and full-time life, and at the same time, with the help of the channel advantages of online e-commerce, synchronous online sales
.
It will also go deep into the field and the inspection of production enterprises, strengthen detailed consultation, continue to explore and build a docking platform, actively guide enterprises to cooperate with farmers, avoid blind production, adopt an open cooperation method with direct mining bases, formulate common development plans, and solve problems such as difficult sales of agricultural products
.

 

At the same time, G-Net Group will also explore the comprehensive service model of "pollution-free agricultural product industrialization base + leisure agricultural ecological park" to provide more comprehensive life services
for the general public in the form of agricultural tourism, picking experience, seed adoption, experience farming, and farmhouses.

 

Win-win situation for all parties to create a highland of agricultural product quality

 

"Agricultural super docking" is an important part of the construction of modern agriculture, through the "direct supply" procurement model, not only helps to improve farmers' income, reduce the circulation links in the sales of traditional agricultural products, reduce costs, but also ensure the quality and freshness of agricultural products, help to provide consumers with good quality, excellent price of agricultural products, enrich consumers' vegetable basket
.

 

"The Beijing Municipal Bureau of Agriculture is the city's meat, egg, vegetable and milk production management department, its important responsibility is to provide high-quality agricultural products for the general public, to create a brand of high-quality agricultural products, full-time is Beijing convenient new retail quality brand," both sides are thinking about how to make it more convenient for citizens to buy fresh and safe agricultural products in Beijing, based on this, the two sides cooperate to jointly promote the establishment of 'Beijing Younong' brand into supermarkets, full-time brand and park 'resource sharing, brand interconnection' of the new model of agricultural super docking, and jointly explore the 'Internet +' situation.
A good path
to enhance the influence of convenience store channels with a good agricultural brand and promote the high quality and high price of agricultural products with a good brand of new retail.
The relevant person in charge of the Production and Marketing Office of the Beijing Municipal Bureau of Agriculture said
.

 

The relevant leaders of Beijing Nongyou Station said that the signing of this strategic cooperation marks that the construction of Beijing agricultural brand will move towards a new stage of development, which means that the city's high-quality agricultural products will enter the "three new and three have" regional public brand of agricultural products, and give full play to the absolute advantages of Beijing agricultural products quality and safety, authentic freshness and traceability to enhance the overall image
of Beijing agricultural products.

 

The relevant person in charge of G-Net Group said that the consumption concept and consumption habits of China's mainstream consumer groups pay more and more attention to health, quality and personalization, pay attention to the safety, quality, selectivity and service of agricultural product consumption, and people's demand for brand agricultural products has been extended
to the whole agricultural industry chain.
Agricultural branding is an inevitable choice
to comply with consumption upgrading.
Quanshi is comprehensively building a cross-industry chain three-dimensional ecosystem of "convenient retail, e-commerce, supply chain and finance", and this time through the agreement, it will work together to build a modern agricultural industry chain in Beijing, help the development of the "Beijing Younong" brand, and show the charm
of Beijing agricultural product brands to the whole country and even the world.