Behind the questioning of laundry detergent milk tea: innovation without bottom line is difficult to long-term

Recently, the topic of "laundry liquid milk tea" once aroused heated discussio.

Paying for "face value"?

The outer casing looks like laundry detergent, but it actually contains Thai milk tea insi.

A reporter from China Business Daily found that after the "Laundry Liquid Milk Tea" was put on the shelves, it once became the "signature" drink of the restaura.

As for the reason for the popularity of "laundry liquid milk tea", some people in the industry believe that the reason is that its packaging design satisfies the curiosity of consume.

In fact, in the face of fierce market competition, in recent years, the "internal volume" of the food and beverage industry is not only reflected in the variety and taste, but also in the packaging and design of produc.

In addition, Gen Z consumers also value products that are fun and soci.

Jiang Han, a senior researcher at Pangu Think Tank, told a reporter from China Business Daily that the core reason for the popularity of the Internet celebrity "laundry liquid milk tea" is that most of the time consumers have regarded it as a social tool, and the purpose of purchase is to take pictures and post them on Social platform, and at this time "its own milk tea effect is already very smal.

Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Law Research Association of the China Law Society, told a reporter from China Business Daily: "Marketing with this curious method may gain short-term attention, but in the long run, it may attract consumers disgust or discomfort, the gain outweighs the lo.

or have security risks

In fact, while "laundry liquid milk tea" became popular, doubts also follow.

In addition, many parents believe that the packaging that resembles laundry detergent may break people's traditional perception of the appearance of laundry detergent products, and it is easy to mislead children who do not have the ability to identify, thus causing them to eat the real laundry detergent by mistake, posing a safety haza.

It is reported that the first restaurant to launch "laundry liquid milk tea" has replaced the milk tea packagi.

Laundry liquid milk tea, lipstick chocolate, candy packaged in medicine bottl.

In January this year, a parent in Suzhou, Jiangsu purchased an internet celebrity cleaner onli.

Regarding the frequent accidental ingestion incidents, some people in the industry said that it is important for product packaging innovation to "get out of the circle", but it is necessary to observe the social reality, not knowing that the product is "misleading", and deliberately using "misreading" to attract attention for prof.

Design innovation should have a bottom line

It should be noted that the problem of "laundry liquid milk tea" is not only in contradiction with the "conventional" people's perception of the appearance of laundry detergent products, but also in conflict with the relevant national laws and regulatio.

For food packaging labeling standards, China has long had clear laws and regulatio.

At the same time, Article 20 of the Consumer Rights and Interests Protection Law stipulates that information provided by business operators to consumers about the quality, performance, use, and validity period of commodities or services shall be truthful and comprehensive, and shall not make false or misleading publici.

In addition, according to Article 27 of the Product Quality Law, the markings on products or their packaging must be authent.

For products that are improperly used and are likely to cause damage to the product itself or may endanger personal and property safety, there should be warning signs or Chinese warning instructio.

Food safety cannot be left to chance and sla.

Jiang Han told reporters that laundry detergent milk tea also sounded the alarm for the mark.

It is possible to innovate, but innovation must conform to market nor.

Chen Yinjiang also told reporters that the bottom line of design innovation is that it does not violate relevant laws and regulations, does not violate public order and good customs, and does not damage consumer righ.

Otherwise, you will pay for your actio.

"Enterprises should still focus on improving product quality and service quality, so that consumers can obtain high-quality products and high-quality services in order to truly gain the goodwill of consume.

Only in this way can enterprises develop in the long r.

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