Behind the lively green food

Introduction: May 8, 2002 economic daily news: with the improvement of people's living standards, green consumer goods are increasingly favored by consumers Whether it's household appliances, or food and daily necessities, as long as the green signs are pasted, it means not only the quality of products is guaranteed, but also the health and safety of people Some experts predict that the future consumption will be completely green However, the development of green consumer goods is not as quick as people think According to a survey, even the most acceptable green food is not more than 10% on the shelves in shopping malls and supermarkets in large and medium-sized cities TPW green market: green food market is an attractive cake Many businesses like to crown their products with "green" in order to cater to the psychology of consumers, but if they are really "green", the common people can't distinguish them and can't choose According to relevant experts from China Green Food Quality Supervision, inspection and testing center, green food is a non polluting, safe, high-quality and nutritious food tested by designated agencies and certified by national authorities Green food entering the market must have green food mark, green food words, green certificate number "LB ×××", and must show the original or copy of green food certificate issued by China Green Food Development Center TPW However, after making statistics on the "green food" sold in the major commercial markets, supermarkets and shopping malls in Beijing, the reporter found that not all the food marked with the word "green food" met the standards introduced by experts, especially some special counters marked with the word "green vegetable" Many vegetables were just wrapped with plastic wrap after cleaning and pasted on the outer package The logo of green food is named "green vegetable" There are even no signs, just a sign beside the vegetable counter, reading "green vegetables" According to TPW's investigation of a fruit wholesale market in Beijing, nearly 20% of the fruits in the market are printed with the word "green food", and nearly 80% of the "green food" are fake products What's more, in a farmer's market, the reporter found that the "Tianjin" Apple marked with "green food" on the outer packing box had neither the special mark for green food nor the green food certificate number When the reporter questioned the apple vendor, he pointed to the green apple and said, "isn't this green? It's green, of course, it's green food!" TPW As consumers have a vague understanding of green food, businesses have a chance to take advantage of it Some businesses use green signs in disorder, some businesses copy the packaging of green products, some use green certification license beyond the age limit, and even raise food prices at will It seems that the green price code is also high In the face of the "green food" in the shopping mall, consumers are at a loss TPW: it's hard to distinguish the true from the false of green food: the reporter interviewed several consumers at random in the supermarket The common answer is to know that green food is pollution-free and pollution-free food, but the price is more expensive In the past, I occasionally bought it for a change of taste or to send it to others Now I hear that many green food are fake, and even some green rice is toxic, so I dare not buy it Some supermarket managers told reporters that because of the high price of green food and many fake products, it is difficult to distinguish the truth from the fake, so they simply do not purchase According to TPW Beijing Health Supervision Bureau, the phenomenon of green food instead of green food in the market is very serious, some even harmful to health Green food needs to go through multiple mechanical processing and physical and chemical inspection Take the green rice, which is usually eaten, for example At least eight or nine processes, such as impurity removal, stone removal, barnyard grass removal, bran removal and color selection, are required It is inevitable that the price is high In order to make huge profits, some illegal manufacturers produce low-grade or even toxic rice polished with industrial oil, which makes it more difficult for citizens to identify and also hinders the healthy development of green food Experts from TPW food industry believe that green food is not optimistic at present, and the main reasons are the flood of fake and low-quality goods and high prices At the same time, it has a lot to do with the obvious lack of development On the whole, China's green food manufacturing industry has not yet formed its proper scale, with monotonous product structure, low technology level and high production cost On the other hand, due to people's long-term bad eating habits and the lack of sufficient proof of the market, investors' confidence is greatly reduced Price is too high and few Green food emphasizes that there is no direct pollution of industrial enterprises in its production area, no pollution of water, soil, air and other environment, and no pollution before, during and after production Therefore, the production cost is generally higher than that of ordinary food TPW According to the sales manager of a large supermarket, the green food on the green counter of the supermarket is purchased from regular manufacturers, there is no counterfeit problem, and the price is fair But in the eyes of some consumers, they still think the price is a little higher, because they do not take the green color as a measure of price, but treat green food and other ordinary food as the same, the price Low natural non green products This is often the case When consumers choose low-priced food, they also choose fake green food, so they fall into the so-called green trap This shows that although people tend to "green" psychology, price is still the leading factor in consumption TPW In the chat with friends, the reporter also learned that Beiqi magic tea is an old brand green tea in Heilongjiang Province, which is well-known in the local area However, because of its complex processing, high cost and high price, it costs more than 100 yuan to buy a box, which is far less than the benefits of drinking ordinary tea Therefore, it is mostly a gift to exchange goods, and people rarely buy it specifically TPW green food needs to be standardized: because the quality assurance system of green food is not perfect, it has a great impact on consumers' purchase confidence Some green food production enterprises only obtain a "green" selling point through certification, and do not work hard to improve the quality and strengthen management, the product quality is mixed; the brand protection of green food is not effective, so that counterfeiting infringement prevails TPW therefore, relevant experts believe that to regulate the green food market, first of all, we need to regulate the green food production base, strictly monitor the processing enterprises, and let farmers farm according to the requirements of green food In the process of acquisition, enterprises shall resolutely refuse to accept chemical fertilizer and pesticide residues; secondly, they shall crack down on counterfeiting and crack down on those who steal green brands In addition, TPW experts also suggested that the green food should be divided into different types such as meat, eggs, milk and vegetables, and regional group companies should be established to achieve large-scale production, which will play an important role in brand protection of green food TPW