Behind over 1 billion exposures, how does Douyin e-commerce build a "garden" of dreams for hundreds of millions of fans?

A flower, a leaf and a corner are the spiritual gardens where people live in the city; when the midsummer arrives, a new opportunity in the industry is captured by Douyin e-commerce and takes root

" Kaleidoscope " meets " knowledge stalks " , the seeds of industry breaking, blowing into the massive scenes of Douyin e-commerce

A grand scene quietly unveiled in the secret garden of Douyin e-commerce

" I rented a large villa.

Recently, this has 678 former "China Flower News" reporter million fans, is a focused topic # magical plant where - bird of paradise from suit raised in the living room, the carnivorous plant cultivation tips, he on the conservation The related videos of Huacao take into account both " earthness " and " beautifulness "

Where is the magic plant? ——Not only in Zhou Kun’s enviable courtyard in Beijing, but also in the garden of @on the outskirts of Chengdu more than a thousand kilometers away .

Heidi is not only a " crazy plant lover " , but also a successful entrepreneur with a garden + store + planting base

Some netizens always replied: "I watched it for two hours in one breath " and " I think it can cure everything .

Certain Regard, as Shengxia Wei Rui continue to simmer; at the moment, # magical plant where the vibrato became the " magic words " : it is @ Tianjin taste scripts about potatoes Feng Gong under the lens, it is @ presided The cilantro planted in Shen Tao’s kitchen is a peach blossom source carefully managed by Yuhen of the resigned doctor @.

When the colorful, and even the contents of the spectrum beyond imagination, is open plants enthusiasts, from a presentation to the transformation from plant to " good thing " , 6 Yuedi to 7 month, vibrato electricity supplier  " shaking in Mini Garden Festival " The corner of the curtain was opened

" Garden Festival " during the event, vibrato only on the line " magical plant where " " Fu-known program " topics such as, " good luck Lian Lian " and other short video sticker, with the vibrato original ecological dozens of one million ten million big V power, led to a " green Storm " : in the end, the core topic # magical plant where the amount of play to break 3 million events created more than 7000 million for GMV , and over 20 million for the relevant account new user pull

At the time of the rebirth, an industry break is happening: backed by high-quality talent content, massive loyal users, the increasingly vigorous system of Douyin e-commerce, green plants, gardening and vertical businesses, etc.

" Forefront Mao " is paired with " Bamboo shoots after the rain " , and they all irrigate and promote the methodology of " planting ".

In a sense, in this story about industry change, the " popular and red " Kopuda people are more like standing on the eaves and attracting butterflies.

Since March, Douyin e-commerce has launched a complete set of self-broadcast incentive plans for agricultural resources and green plants

——Of course, the new methodology is more than that simple

In the brand new digital room reached by the merchant author, the merchant found a surprise

Boge, the owner of @, comes from a small county in Chenzhou, Hunan Province.
He has 10 years of experience in planting sylvestris and has a planting base of hundreds of acres of sylvestris
.
As competition in the industry intensified, the prices of Bogota’s products plummeted, making operations more and more difficult
.

Starting in
2020 , he began to devote himself to the deployment of Douyin e-commerce .
Big comeback in this year occurred: 6 Yue 17 days, Bokor day with sales close to 80 million; the since the 2021 Nian 6 Yue 17 days, @ Guangzhou Green World sales exceeded 2000 million, of fans has reached 90 More than ten thousand
.

Similarly with him, this year, under the support platform, businesses authors @ beginning of summer gardening done single-game live single SKU of GMV nearly a million results; @ love flowers Grandpa Wang won a single game over 200 Wan sales, customer price more than 100 yuan
.
These are achievements they did not expect
.

In the live broadcast room innovation brought by celebrities, the brand temperament has been added
.

On June 16 , the domestic green plant brand Hongyue Flower and director Zhang Jizhong and his wife joined hands to usher in the first live broadcast of the agricultural resources and green plant industry that exceeded 10 million yuan
.

During the " Shaking in Mini Garden Festival " , celebrities such as Zhu Zixiao, Ying Caier, Hu Haiquan, Wang Fang, Liu Yuanyuan, and Wang Yaoqing joined the ranks of recommended agricultural products and green plants in the live broadcast room to play with netizens and call for brands
.

Under the influence of platform-assisted combination boxing, new prospects for industry marketing have emerged
.

As the first major festival to be shaped by agricultural resources and green plants in 2021 , Douyin e-commerce has brought merchants the blessing of resources such as push streaming, H5 video, and live room banners .
According to official statistics, the total exposure of activities within the APP reached 1.
052 billion .
H5 active page total PV102 million and average daily PV10.
2 Wan .

Beyond that, the topic # 38 -year-old reporter resigned on gardening monthly income of 10 Wan # on each platform cumulative amount of reading over 3.
1 million buzz over 2 million, totaling Gordon different platforms hot list 10 Ge, lead Guangming Wang, CY Reprinted by many media such as Internet
.

In between, the role of the platform also realized from the " Traffic Machine " to " Reds incubator " " Story Catcher " transformation
.

Review the entire event, the platform power plants industry in F (Field)  business from broadcast, A (Alliance)  Daren matrix, C (Campaign)  marketing campaign, T (Top-KOL)  The head is large V four track layout, multi-scene Composite marketing, segmented and accurately stimulated user interest, impressed potential consumers, and helped merchants broaden their operating paths
.

Horticultural beauty and content beauty, the green plant industry may " beat " the off-season in Douyin e-commerce

The " Shake in Mini Garden Festival " has stimulated industry confidence; Qixi Festival is approaching, and the flower category will usher in an explosion.
Facing the industry, Douyin e-commerce has played a " combination punch " :

Among them, " July Love Endless Summer Flowers " aims to stimulate the consumption potential of summer green flowers.
Through sentimental themes, it links the sales explosion and C- end voice dissemination to attract new users and sell the beauty at your fingertips
.
On the one hand , the " new forces in planting fields "  stimulated the continuous launch of key businesses and precipitated private domain traffic; at the same time, it supported waist and tail businesses and authors in vertical fields
.

Ying Bai Juyi's poem said: "The world is full of fragrant flowers in April, and the peach blossoms in the mountain temple begin to bloom
.
Everlasting hatred of spring returns to nowhere, I don't know how to turn into it
.
"

Taking this event as an example, the TikTok e-commerce green plant industry has expanded business logic for businesses, relying on its high-quality content, a group of creative talents, using balcony scenes, and using life aesthetics as a starting point to create and reach through scenes.
people recommend, the official Amway and other green plants to " fun, nourishing the heart, to express their feelings " and other emotional label, lift premium content " worth " , Li massive user " growth " , accurate information distribution cured " market " .
.
.
.
.
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reshaped " green The value of the word " planting " gives richer meanings and objectively increases the added value of the industry
.

In addition to that, how to break out of the long summer has always been a problem for the green plant industry
.
Now, they may have got the answer
.

With the continuous promotion of Douyin e-commerce green planting industry activities, merchants have strengthened the supplement and supply of popular goods in the off-season, and have laid a solid foundation;  combined with node activities, Douyin e-commerce has matched high-quality merchants and talents to cooperate to maintain the platform green planting industry The activation of the platform; the platform releases incentive policies to promote brands and merchants, and establishes confidence for the green plant industry merchants
.
The TikTok e-commerce green plant industry has even further launched insurance products that meet the characteristics of the industry to provide a solid backing for merchants
.

As an industry pinned on traditional agriculture, green planting means not only business, but also social values ​​such as inheritance, knowledge, and long-term companionship
.
Relying on the characteristics of the platform, the Douyin e-commerce platform helps merchants to cultivate patiently from the user and content side.
At the same time, a wealth of industry merchants promote the development of the Douyin e-commerce green plant industry.
The platform and the green plant industry promote each other to further create business potential
.