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Recently, Mr. Feng Bingguang, Co-President of Bauhinia Paint Group, was interviewed by two authoritative media outlets, Ming Andi and Oriental Daily, in Hong Kong.
interview, Mr. Feng Bingguang introduced Bauhinia's latest market positioning and development strategy, saying,
The impact of the outbreak in the first half of this year has increased user attention to home hygiene." In response to this change, Bauhinia flowers will be introduced to antibacterial antiviral function-based new products
. Mr
Feng Bingguang told Ming Daily
Bauhinia Coatings Group's business is mainly architectural coatings, industrial coatings and resins. In recent years, Bauhinia has actively expanded the professional projects of contracting mainland real estate enterprises, and established close strategic cooperation with well-known real estate enterprises such as Guiyuan, Oyuan and China Resources Land. Through undertaking large-scale enterprise projects, with a view to achieving scale effect and enhance brand awareness.
Regarding the outbreak and floods dragging down the progress of the project, Mr Fung pointed out that from February to March, restricted by the city closure measures and returned to normal after the resumption of customs clearance from April, the mainland construction coatings business has stabilized, Hong Kong is still affected by the epidemic, and the full recovery of the business depends on when the western outbreak is controlled and the support of the Governments of China and Hong Kong for the economy.Bauhinia flower will continue to launch high-performance products ultra-care home series, into the online and offline brand promotion, and through investment in professional wall one-stop art brand - magic space, plus code layout Guangdong, Hong Kong, Macao, The Bay Area, into the home decoration services market. "The next generation of consumers is mainly based on the network to receive information, through applications such as jitters for social marketing, contact with potential customers, and through consumer reprints, to produce greater promotional effectiveness." "
Bauhinia has always attached importance to environmental protection and safety, the current production of products are mostly water-like paint, the degree of pollution is lower than oily paint. In 2015, more than RMB20 million was invested in the installation of large volatile organic compounds (VOCs) at the Jinshan plant in Shanghai, using heat storage combustion technology (RTO) to heat exhaust gases generated during production to voC for complete combustion decomposition, reducing environmental damage.
In the future, Bauhinia has always pursued a primitive creativity and transcendence spirit, and constantly practice the brand concept of "achieving a healthy life with high performance", and is committed to providing consumers with sufficient professionalism and peace of mind to achieve environmentally friendly and healthy home life for tens of millions of chinese families with higher and superior performance.
.