BASF launches Infinergy® New Brand ™ Brand Strategy for ™ Thermoplastic Polyurethane: Inspire Sport.

Win Flygt™ New Brand Image Show Sports Power
Take You for a Ride Inspired by Win Fly™ Bubble Thermoplastic Polyurethane Particles Unique Shape and Performance Virtual ShowroomToday, BASF Launches Its Infinergy ® Win Fly™ Foaming Thermoplastic Polyurethane (E-TPU) brand strategy - "Inspire Sport Power Movement", to win Flygt ™ to create a new brand image, showing the power of sports. At the same time, BASF has enabled modern virtual showroom technology to showcase the multi-™ applications and features of the Win-Fly Force.
Dr. Jens P. Dierssen, head of global business management at BASF Win Fly™ said: ™ Win Fly has always been synth for innovation, working to break through in chemistry and create innovative products such as Dunlop rackets, Adidas Boost shoes, Ergon saddles and other high-quality innovations . The launch of the new brand image reflects both the brand commitment of win-fly™ and the evolution of win-fly™ from the world's first foaming thermoplastic polyurethane (E-TPU) to a leading high-performance material solution. We want to further explore how Win-Flying Power and The ™ can inspire design potential by advancing our 'Empowering Movement' strategy.
brand image of the new, bold, "Change Maker" and "Go-Getter"
brand fonts with a strong sports style italics, win™ brand image is a new, full of strength, vitality, passion and speed. The design of the trademark letter "e" is inspired by the unique shape of the Winfly ™ E-TPU particles, and the arrows represent the material's limitless potential for resilience, comfort and durability.
Jane Dessoyn added: "Our new brand strategy inspires two main audiences: Change Maker and Go-Getter. 'Transformers' are entrepreneurs and engineers who focus on building industry benchmark products to drive the world. 'Aggressive' refers to consumers who enjoy being motivated by winning ™ products, such as bike saddles, rackets, tires, or sports floors. The new brand strategy demonstrates how ™ can inspire customers to take products and performance to new heights. Inspired by the unique shape and structure of the
Virtual Showroom
Thred by Win Fly™ foaming thermoplastic polyurethane particles, the virtual showroom covers three major areas:
Brand Zone Identity Area - presenting a new brand concept and introducing the audience to the application of Win Flygt™ in the three main areas of footwear, sports and leisure, and flooring.
Showroom Area - showcase success stories with key partners and customers. Examples include the newly launched Voran Safe Shoes range from South American brand Maincal, as well as other well-known brands such as Elten and uPower.
Resource Area - Explain product knowledge to give viewers a better understanding of innovative products from the new Winfeili ™ brand, such as the recently launched Black Particles and Mini Particles.
since its launch in 2013, BASF's win-win Flygt ™ foaming thermoplastic polyurethane has laid the material foundation for our customers' leading innovative products such as footwear, rackets, etc. Today, millions of consumers will experience more energy feedback and resilience than traditional materials in products that require high performance™
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