BASF has teamed up with the Color Institute to create a new color range

Applying Colored
®
2019 Representative Colored Live Coral Oranges to Plastic Design
in a wide range of resins and plastic designs, both eye-catching and functional
Take inspiration from the 2019 Representative Color (color number PANTONE 16-1546 Living Coral Orange) and work with the Pantone Color Institute
TM
to create a range of plastic color design formulations. The new range of color formulations features BASF's Colors and Effects
®
brand pigments for outstanding performance and aesthetically pics, highlighting superior colors, finishes and designs to meet the needs of the industry. Meli Laurance, BASF's Commercial Plastics Industry Manager, said: "This new event, called 'Color Dazzling, Performance', showcases the performance of our pigments in plastic design
China
. Inspired by the 'life-affirming, vibrant' tones of living coral oranges, we've created a range of tones that both catch the eye of consumers and perform safely and reliably in product applications. Laurie Pressman, executive director of
Coloring Color Institute, said: "Colored live coral oranges reflect the playful fun we want to express and symbolize our innate need and pursuit of optimism and pleasure. Live coral oranges exhibit a humane, uplifting quality, with gold-based coral tones, lively and active, welcoming and encouraging light-hearted activities and enjoying quality time with others.
Inspired by the colored live coral orange, BASF uses three core concepts to create a product line of eight predefined tonal formulations: the
"Lasts and Never Fades
concept - a complex process that meets complex process requirements, lasts long and withstands extreme pressures.the concept of a "safe consumer experience
- pigments meet the highest purity standards and are particularly suitable for sensitive applications such as food contact applications and toys.the concept of "exploring
moments" - bright organic pigments combined with naturally sustainable mining effects.
about the Colors and Effects
The Colors and Effects brand covers BASF's renowned expertise in colorants and special effects pigments in the coatings, plastics, printing, cosmetics and agricultural markets. BASF's experts are entrepreneurial and drive innovation and development. For our customers and companies: we light up colors. We enhance special effects. For more information about the Colors and Effects brand, visit

.
about BASF
at BASF, we create a new role in chemistry - the pursuit of a sustainable future. We combine economic success, social responsibility and environmental protection. WITH more than 115,000 employees worldwide, BASF contributes to the success of customers in almost all countries and industries. Our products are divided into six business areas: chemicals, materials, industrial solutions, surface treatment technology, nutrition and care, agricultural solutions. BASF's global sales exceed 60 billion euros in 2017. BASF's shares are listed on the Frankfurt (BAS), London (BFA) and Zurich (BAS) stock exchanges. For more information, please visit:

.About Color Institute
TM
Color Institute for color tong's business units, published seasonal popular colors on the platform, predict global color trends, for the enterprise's products and brand visual image design to provide color advice. The Color Institute partners with brands around the world through services such as seasonal trend prediction, color psychology, and color consulting to leverage the power, emotional, and psychological impact of color in design strategies.
a common
language for color communication helps brands and manufacturers make critical color decisions at every stage of the workflow. More than 10 million designers and manufacturers around the world rely on Caitong's products and services to define, communicate, and manage colors for the process of turning from inspiration to reality , using advanced X-Rite technology to achieve color consistency in graphics, styles and product designs across a wide range of materials and finishes.
standard color standard, Pantone Standards, comes standard with digital and physical color markers and workflow tools. The Color Institute provides customized color standards, brand image design and product color consulting, as well as color trend forecasts including Coloring's annual representative colors, fashion pop color reports, color psychology, and more. The Caitong B2B licensing system integrates the Color System into different products and services, allowing authorized partners to communicate and replicate approved MmColor values and improve the efficiency of customer use. Coloring life style combines the colors and designs of clothing, home and accessories. For more information, visit

, and visit Pantone Tmall Flagship Store, Pantone JD.com Flagship Store, Weibo @PANTONE Color, Microsignal: PANTONE Colorcom and Caitong Interactive.