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don't talk about pig's hoofs Collagen from pig's hoofs only exists in the skin, and there is a lot of fat under the skin! Not to say that molecules are difficult to absorb, 250 grams or so of pig's hoof, containing about 520 kca of heat, minutes fat into the rhythm of the dog ah! Cherish the weight, let go of the pig's hoofcollagen is not effective?fact, collagen peptides for the skin and bone effects, in many domestic and foreign authorities and academic literature have been introduced. At present, the China Food and Drug Administration approved (
CFDA
) collagen peptide health care products have 36, its functional appeal mainly focused on improving skin moisture, increase bone density, antioxidant and other aspects. This information is available
on the
of the CFDA website. More than 40 health products with collagen peptides as their main efficacy are also being declared.In Japan, Shinta Gelatin Co., Ltd. and several well-known universities have studied the mechanism, efficacy and safety of collagen, as well as collagen efficacy studies and clinical trials in professional institutions and hospitals in India and China. Some of the results have been patented in Japan, while others have been published in well-known academic journals at home and abroad. And Xintian collagen for osteoporosis, deformed arthritis and hemorrhoid improvement research has also been patented in China. In addition, from the global collagen market applications, collagen has long been widely used in the medical, cosmetics and food industries. As a nutritional supplement, oral collagen (peptide) products have been popular in the international community for many years, in France, the United States, Japan, Korea, Taiwan, Hong Kong, China is very popular. These applications and studies can fully prove that collagen is not as ineffective and worthless as stated on the market.the "collagen event" that has led the public to question the efficacy of collagen, which is related to the current stage of the development of China's collagen industry. According to statistics, the global annual consumption of about 25,000 tons, of which, the most mature is the Japanese market, a country alone 6000 tons. Collagen growth and development in Japan after more than 30 years, consumers initially from cosmetics to collagen in the beauty effect, and then some large beauty companies and food companies to promote "inside out" oral beauty care products, so that collagen peptides came into being.Japan collagen market is so prosperous, because its collagen market is mainly by some big brands and professional collagen producers such as Shinta gelatin into production, research and development, marketing, publicity, so the market is relatively mature. Since large factories such as Shinta not only focus on the improvement of collagen process, but also for collagen mechanism and efficacy has been invested in a lot of research, so as to provide the entire Japanese market with truly safe and effective collagen products. Consumers use the body sense is obvious, the repurchase rate is very high, so gradually establish a good reputation among consumers, coupled with the leading brand to promote the role of the industry towards positive development.In contrast to China's collagen market, because of the rapid growth, in the lack of professional research on the basis of many collagen factories springing up, but whether the collagen produced by the ability of collagen peptides is not known. In addition, China's collagen market is driven by imported high-end collagen oral solution, and with the introduction of domestic products, its quality and price are uneven, coupled with publicity is exaggerated, resulting in consumers can not really understand collagen, in the market is full of products can not identify the advantages and disadvantages, so that a wind and grass media reports will make the entire collagen market suddenly suffered a major setback. Wearing, or because China's collagen peptide industry is still in its infancy, research results are far less than in Europe and the United States and other countries, so similar to "eat collagen is better than eat pig's feet; collagen is non-high-quality protein; collagen molecular weight is less effective better" and other stereotypes still exist in the field of non-collagen expert brain, misleading consumers about collagen understanding so that consumers and the market lost confidence in collagen.the smaller the molecular weight, the easier it is to be absorbed, the better?many manufacturers tout their product molecular weight is small, so it is easier to absorb. However, Xintian adopted the in vitro model "
Coca
2 cell test method" (
Caco
2 cell model, which is widely used abroad in recent decades to determine the absorption rate of drugs in the body standardized screening tool. For different companies on the market, different sources of collagen absorption rate of comparative testing, the results show that: collagen peptide absorption rate and molecular weight size is not absolutely indented relationship, therefore, the molecular weight of collagen absorption rate is not necessarily high. The absorption rate of collagen depends only on the content of functional copeptides that enter the human body after absorption, and the amount of functional copeptides depends on the production process.What is functional copeptide? The general misconception is that collagen into the human body will be all broken down into amino acids, so that eating collagen is not effective, it is better to eat pig's feet. But the really effective collagen peptide absorption mechanism is: collagen into the human body after partial decomposition into amino acids, partial decomposition into functional dispeption fragments containing hydroxy proline (hydroxy proline-proline, hydroxy proline-glycine). These functional peptide fragments act as a "signal" to cells that promote the proliferation of fibroblasts, which are the places in the body to produce substances such as collagen and hyalurnic acid. As a result, these functional lipids eventually cause fibroblasts to produce more collagen and hyalurnic acid. Therefore, the key to collagen efficacy lies in functional peptides, not molecular weight.sources of deep-sea fish safer?some businesses use consumers' natural psychology to promote, so that consumers think deep-sea fish are safer and more effective. In fact, the deep sea is not the clean soil people imagine, in recent years, reports of marine pollution are frequently reported. In addition, due to fishing cycle constraints, many deep-sea fish are transferred from production to production for longer periods of time, which make it difficult to sustain industrial production. Moreover, deep-sea fish fishing is often ocean fishing, it is difficult to ensure the fresh and single source of fish skin, raw material specifications are difficult to standardize, these factors will affect the quality and stability of the final collagen, resulting in large differences in raw material batches.It is not difficult to see from the image above, whether it is the content or absorption rate, deep-sea fish are not as "legendary" as a better. In fact, in order to ensure the safety of products, we must start from raw materials, the formation of a set of strict management system. As the only company in the world that uses a strict management system from raw materials to end products, Xintian ensures that every batch of raw materials used to manufacture collagen has a traceable source and ensures that consumers are provided with products that are absolutely safe from the source. In order to allow Chinese consumers to enjoy collagen products as accepted as Japan, in 2010 Shinta set up a collagen production plant in Guangdong, citing advanced equipment and controlled by Japanese technical experts, the factory is also the world's only
FSSC
22000 certified collagen production plant.Rational treatment of collagen preliminary estimates, domestic collagen brands should have hundreds, in addition to the Chinese people familiar with the Oriental Ocean, Dongbao Biological, Guizhou Bailing, Tangchen Pyeongjian, Tongren Tong and other listed companies have been involved in collagen In addition to products, there are
FANCL
,
Lumi
, Yan Ruyu, Meiji and other Chinese and foreign collagen brands, as well as direct sales company Amly, Infinity, Longlich, etc., have also been involved in this field. According to data from the China Food Science and Technology Association and the growth rate of more than 20% in the past few years, the output value of collagen in China should be at least close to 15 billion yuan in 2013. But with the outbreak of the tsunami of public opinion at the beginning of the year, and the recent Lin Zhiying Abili product crisis, collagen has been pushed to the forefront, the development of China's collagen market appears to be difficult., in fact, there are two seemingly identical but very different concepts in this storm: collagen and collagen peptides. Collagen is a structural protein of the human body that is present in the skin, bones and organs, while collagen peptide is an extract made using bioenzyme technology with a molecular weight of less than
D
. Collagen peptides have properties not found in collagen, and experiments have shown that collagen peptides have better digestion and absorption, low allergenicity, and have antioxidant, enhance immunity, delay skin aging, promote bone health, and quickly heal wound wounds.Actually, you are surrounded by collagen according to Zhang Yuling, general manager of Shanghai Tonyuan Food Technology Co., Ltd.: "The development of collagen in China has experienced imported products, blue hat products, domestic products, Taiwan imports, Internet products and other stages of development. At present, China has become the world's most promising market. In addition to imported collagen raw materials, domestic collagen producers have also emerged, they are both for domestic demand, but also for export, but the quality is uneven. "Unlike the "chaos" of the Chinese market, in Japan, the market is relatively mature because collagen is mainly produced by some big brands and companies for research and development, marketing and publicity. Manufacturers know to use effective collagen to produce products, and consumers know collagen. Formed a heavy efficacy test, raw materials business, academic and research institutions to cooperate in a benign development situation. Japan's Shinta Gelatin Company Peptide Division Marketing Manager Hiroshi Hiroshi, by Shinta Gelatin Co., D.C. Collagen Peptide
WellnexTM
has always adhered to three principles: first, the source of raw materials safe traceability, which is the basis of all product production, but also a solid foundation for the long-term development of enterprises;
WellnexTM
has been validated with extensive and comprehensive human clinical trial data, confirming its beauty, bone and joint health, and special nutritional benefits. At the same time, Xintian gelatin company also cooperates with international authoritative experts to study the function of collagen peptides. Collagen has become a highly mature industry in the world, the safety and importance of products have been verified by academia and industry, while in the Chinese mainland market, collagen as a new industry, but at the beginning of the encounter with many misunderstandings. To give the industry confidence, to give consumers confidence, we must start by understanding the real collagen. To have the investment of large companies, when the real leader, to drive the positive side of the industry, to invest in collagen research, scientific evidence to establish the positioning of collagen, government and regulatory support, the need for continuous research by experts. Only when all parties form a joint effort can we promote a virtuous circle in the industry.