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The Jiugongge afternoon tea consisting of mini-sized matcha rolls, meat floss cakes, and snow mai niang, and other low-temperature pastries, is now suitable for spring outings.
The "2022 Bakery and Pastry Industry Trend Report" shows that the scale of China's snack food industry will exceed one trillion yuan in 2018, and bakery and pastries have become the largest category among them
More diverse categories, more innovative tastes and healthier ingredients have led to the continuous emergence of new baked pastry products: toast has become a super single product of baked pastries on e-commerce platforms; Obao has strong growth dividends and is currently the best baked pastry The categories of layout; black sesame cakes are growing rapidly and have huge development potential, which is a potential explosive product in the future; in terms of taste, the flavors of meat floss, nuts and black sesame have become the trend; soft and glutinous have become the core taste, and at the same time cross-border with different categories, and The upgrade of pastry fillings and the compound taste are favored by more consumers
Post-95s newcomers, cutting-edge white-collar workers, senior middle-class people, exquisite mothers, small-town youth, and urban blue-collar workers have become the main force in the purchase of bakery cakes
Under the trend of domestic products and domestic hot flashes, consumers' increasing awareness of nutrition and health, and the trend of daily consumption of pastries, three sub-segments of bakery and pastries have been derived: new Chinese pastries, nutritious light food, and short-term bakery (short-shelf life baked pastries)
Among them, the Z generation, small town youth and exquisite mothers are the core groups of new Chinese pastries
Excellent products are the core competitiveness of new Chinese pastries
Consumers have higher and higher requirements for health, and pay more and more attention to the nutritional combination of diet, and the market size of nutritious light snack cakes has maintained a high growth rate
The rising consumption of short-term bakery and pastries has driven the influx of new customers and stimulated market growth
