Baichuan Bio Chen Biao: Plant meat is a dietary revolution, and mass consumption is the direction

In the past two years, the popularity of "plant meat", "plant-based food" and "plant protein" has continued, and the controversy has never stopped

On the one hand, from the international to the domestic, a large number of giants are competing to enter and promote related products; on the other hand, from the food industry to the consumer terminal, there are not a few people who hold the view that "real meat is more fragrant"

So is plant meat fragrant or not? How is its performance in the Chinese market? How will it develop in the future? Recently, Chen Biao, chairman of Baichuan Biotechnology Co.

Plant-based foods are diversified, and "plant meat" is just one of them

What is a plant-based food? There is currently no uniform definition

"Plant meat" is only one kind of plant-based food.

At present, people have a lot of controversy about plant-based food.

Chen Biao said that it can be incorporated into many kinds of plant proteins and processed into foods with more balanced nutrition

While "vegetarian food is cheaper than meat" is just a habitual perception, in fact, the nutritional value of plant-based foods is not necessarily lower than that of meat

This is a dietary revolution, and mass consumption is the direction

In Chen Biao's view, the rise of plant-based food is a manifestation of people's pursuit of a simple lifestyle.

The popularity of plant-based food is inseparable from the development trend of human diet

Not just in China, consumers in many countries around the world have problems with excessive animal protein

The development trend of the plant-based food industry is exactly the development trend of related companies

First, under the background that plant tissue protein is added to meat products, Baichuan Bio has launched plant silk-drawn protein

How do you view the current Chinese plant-based food market? Chen Biao believes that the entire industry is still in the exploratory stage, and the development of the Chinese market requires a process

In fact, plant-based food is not a new thing, and it is highly accepted among niche groups such as vegetarians and fitness

"From a health perspective, ordinary consumers eat a lot of fish and meat, and in fact need plant protein more

(Liu Shengrong)

"China Food News" (May 27, 2021 05 edition)

(Editor-in-charge: Zhao Yingying)