Ausnutria Kabeite goat milk powder is advancing towards the goal of 10 billion, and Ausnutria Aysen infant probiotics new products are launched

"In the next 10 years, the sales target of Kabrita goat milk powder will increase from 3 billion yuan to 10 billion yuan, and it plans to enter the top camp of Chinese infant formula milk powder brands within three years

At the meeting, Ausnutria also unveiled the establishment of the Ausnutria Dairy Academician Chen Wei Expert Workstation, and launched its new Ayesen brand infant probiotics, steadily moving towards the lofty vision of "becoming a trustworthy formula milk powder and nutritional health company".

New strategy upgrade to sprint to the goal of 10 billion

2021 is the tenth year that Kabrita has entered the Chinese market

"Every growth and expansion of Ausnutria and Kabrita is inseparable from the support and trust of business partners from all walks of life

At the meeting, Kabrita updated its brand strategy - better nutrition for babies

It is understood that since its establishment, Kabrita has always adhered to the concept of "researching breast milk, learning breast milk, and simulating breast milk", and has been devoted to promoting the research of Chinese breast milk around the world

Winning the stock competition continues to accelerate and lead

At the meeting, industry experts and channel leaders also conducted in-depth discussions on the development, transformation and breakthrough of goat milk in the new era

Song Liang said that the future competition of goat milk powder includes three aspects: First, the competition in the supply chain system, because the price war in this field in the future will inevitably be a war of attrition, and competitors with a complete and strong supply chain, low-cost and high-efficiency will inevitably win; Really maintain the distribution of interests with the channels, control the goods and stabilize the price, enhance the confidence of the channels, especially maintain the normal interests of the legitimate channel dealers; the third is to accelerate the content innovation of offline promotion and activity models, and increase the investment in C-end drainage

After ten years, Kabrita is about to enter a brand new track for the next ten years

Li Yimin further shared that Kabrita will adhere to the two-pronged approach of brand pull and channel push, insist on maintaining channel interests, and insist on focusing on business growth from channel management, new customer development, customer flow introduction, product structure, etc.

Established academician and expert workstation to launch new infant probiotics

The conference also held the awarding ceremony of the Academician Chen Wei Expert Workstation of Ausnutria Dairy, announcing that the Academician Chen Wei Workstation was officially established in Ausnutria, and the two parties entered a new stage of in-depth cooperation in nutrition research

Mr.

In addition, the conference also released the new probiotic product of Aisen brand suitable for infants and young children - Aisen "Little Orange Box"

　　From Kabrita's release of a new brand concept and joint industry development to Ausnutria's establishment of an academician workstation and the release of new infant probiotics, the 2021 Kabrita distributor conference was a complete success

　　Responsible editor: Zhao Yangyi Review: Zheng Ying