Assessment and forecast of the development of the coatings market in 2017.

According to the 2016 Petroleum and Chemical Industry Economic Operations and 2017 Forecast Report issued by the China Petroleum and Chemical Industry Federation, the annual output of industrial enterprises above the scale of China's
coatings
industry reached 18.9978 million tons, up 7.2% YoY; Among them, Guangdong Province paint production is still the first, leading the country.
therefore, this reporter will be Guangdong Province as the first stop of the 2017 opening year visit, aimed at this in 2016 to experience the continued rise in raw material prices, downstream demand is weak, safety supervision, environmental protection and other issues hit the largest, the most obvious impact of the paint province's market ecology to do a brand-new survey and understanding, in order to "dot the surface" of the national paint market in 2017 performance has a general assessment and forecast.
be wary of the pitfalls of resource concentration
although the industry as a whole reflects that the paint market is going even harder in 2016. However, the trend is the trend, business is business, the end performance of different individuals and the overall performance of the market is, after all, there is a difference. On the reporter's visit to see, Guangzhou, Shantou, Foshan and many other places in the scale of building materials market, most dealers are generally said that sales in 2016 is good, business is also doing well, the overall upward trend.
According to the reporter's observation, these stable dealer stores, almost every one is not a brand, but each store has a lot of product categories, including Dorothy, Libang, Bards, giraffes and other brands are sold. Even if there are stores operating dealers, will also open a diversified stores to expand the scope of business. Therefore, with the development of the industry, multi-brand management to some extent has become the standard of terminal marketing, and then further will be to the corporate operation of the transformation, the development of super-dealers, back resources and channels.
, it is important to note that any form of over-concentration of resources and channels is not a good thing. Because of the regional factors, the concentration of resources will have exclusive characteristics, which is a regional market is a great limit to the healthy development. Like some county-level cities of the paint industry, although the paint market is not standardized, the distribution of paint stores is called scattered, and even one in the east in the west, but the concentration of resources is very high.
Reporters visited the tail, Yasley paint dealers have reported to reporters that in the tail paint dealers, almost all are a circle, mutual understanding, information exchange, group management. Generally not in this circle, even into the paint industry, it is difficult to do locally. And these relationships and circles will continue to be fixed and passed on as child-parent store operators become more generational.
And the field of auxiliary materials is also this situation, because of the relationship between each other, merchants take auxiliary materials, are directly from the fixed two wholesalers to take goods for retail, and because the manufacturers are in the local, so that these two auxiliary materials wholesalers basically monopolize the local auxiliary materials market, other brand products are difficult to enter the local market.
the development model of super-dealers, as well as these strong industry and regional protection color of the concentration of resources, in fact, are dealers in the face of the industry depression under the environment of breaking the way. But while it guarantees dealers basic survival, it stifles the possibility of its development to a higher level and a wider area. Let most dealers paralyze, rest in the status quo, should take advantage of the industry transformation and upgrading, struggling, only know conservative defense, think too little, do less, and may eventually miss the opportunity to advance.
water-based coatings are emerging at first glance
compared with last year's rapid development momentum of art coatings in the market, this year's Opening Year situation in Guangdong market seems to be
water-based coatings
more delicious. Reporters visited the paint market in many places, found that many did not intervene in the field of art coatings dealers, the development direction in 2017 is ready to do water-based coatings transfer, and has begun to put into the layout, brand product introduction and channel development. Even some building materials market has developed into dealers basically to operate water-based coatings.
that this may be related to further tightening of environmental policies in 2017, according to reporters. In particular, on February 7th Guangdong Province issued the 13th Five-Year Plan for Energy Conservation and Emission Reduction in Guangdong Province, which stipulates that the source control should be strengthened, the use of low-volatile primary and secondary materials, the promotion and application of water-based coatings, water-based inks, etc., and the selection of advanced clean production and closed-up processes to achieve equipment, equipment, Installations, pipelines, etc. are closed and equipped with efficient organic exhaust gas collection systems, and the use of water-based or low-volatile
building coatings
,
wood paints
and adhesives in the construction decoration industry is promoted. Establish a government green procurement system for coating products, giving priority to water-based or low-volatile products.
, on the other hand, in the field of industry, on February 22nd, the Guangdong Coatings Industry Association held a special meeting on integrated service management for the coatings industry in Guangdong Province in 2017. Announced that in 2017, Guangdong Coatings Industry Association will continue to carry out a series of work, including the preparation of Guangdong green building coating industry procurement supply chain platform, the holding of the paint industry environmental protection management special working meeting, held the 12th Guangzhou International
Coatings Exhibition
, held
water-based wood coatings
coating contest, etc., to further promote the environmental protection development process of the coating industry in Guangdong Province.
such a large number of policies and industry support, but also let the market for water-based coatings chasing enthusiasm suddenly rose again. And it is understood that the introduction of water-based environmental protection coatings promotion policy, Guangdong Province is not an example, including Jiangsu, Zhejiang, Hebei, Shaanxi and other places of some government departments have issued relevant policies and regulations, and many have added the words of mandatory implementation, in the policy shows unprecedented determination and attitude. It is not difficult to see that if this momentum and strength to maintain the development, 2017 will most likely be a full-scale outbreak of water-based coatings year.
, of course, in the development of reality, is not as easy as said, in the middle of the need for a lot of manpower, capital and technical input. This is evident from the slow and lengthy implementation of this, although many dealers have identified strategies for moving to water-based coatings and are beginning to lay them out. However, I believe that after years of research and development exploration and experience accumulation, and then with the help of the continuous introduction of escort environmental protection policies, dealers as long as timely seize the opportunity under the development trend of water-esal paint, and adhere to it, and finally be able to gain will be inevitable.
A lack of standardized development of the auxiliary materials market
as the focus of this newspaper's start-up project, Guangzhou Tu-Union New Materials Co., Ltd. (hereinafter referred to as Tu-Union) after the 2016 paving and member development momentum, in 2017 ushered in the overall development of the market stage. Therefore, in this visit, the reporter is also very concerned about the development of the field of auxiliary materials, timely collection of first-hand information on the Guangdong market, with the project for the Guangdong market to develop a matching development strategy.
In fact, Tu Youlian as a Chinese dealer alliance under the crowdfunding set up by the organization, its operation of a variety of auxiliary products purposes and original intention, not just for profit, but to serve the vast number of members, for paint dealers to provide convenience, so that dealers can use a small amount of money to get high-quality and low-cost auxiliary products. And want to achieve this goal, the first thing to do is to vigorously market, widely publicized, so that dealers understand Tu Through Union, understanding Tu Union.
according to reporters understand that in the market, paint dealers on the most important requirements of auxiliary products - that is, delivery speed and efficiency, to be able to at any time, at any time to send over. In this way, due to the control of time costs, so that most auxiliary material manufacturers channel restrictions are very large. In Foshan area, many dealers take auxiliary materials, are directly purchased from manufacturers, and manufacturers can let dealers purchase unlimited quantity, and door-to-door;
Although this mode of operation has the advantage of timely distribution, but because of the low threshold, high profits, as well as local protectionist restrictions, resulting in uneven quality of auxiliary materials, lack of brand concepts, auxiliary materials market disorder, price war phenomenon is serious, greatly affected the market experience of auxiliary materials, serious and even affected the coating effect.
Although, recently the industry has been aware of this problem, and in order to enhance the brand concept of the auxiliary material industry, Libang, Dolezal and other brands have also made some achievements in the field of auxiliary materials, and there are
thany trees
, United Chemical, Carberry and other
coating brands
in the field of continuous addition to the production and distribution of auxiliary materials. But it's not enough to regulate the industry and take advantage of the potential that this market has unleashed. Must be in contact with auxiliary materials the most, the most used paint dealer class thoroughly awakened and see this problem, participate in the standardized use of auxiliary materials products and establish brand awareness, in order to promote the healthy and orderly development of this field, and thus add more added value to the paint industry.
view, auxiliary materials as a coating products in the process of use of essential auxiliary products, is destined to be complementary to the development of the paint industry. And to promote the normative development of the field of auxiliary materials, but also will play an indirect role in the development of the paint industry. This is precisely why TU decided to participate in the field of auxiliary materials and the direction of efforts.