As the year closes, paint companies rationally do promotion

China Paint Network
News: The year is approaching, in order to make a big profit at the end of the year to make up for the dismal 2014, many
paint
merchants have started to launch a variety of year-end promotions and other activities, although the promotion can bring some benefits to enterprises, but
paint enterprises
can not be long-term dependence, price war is not a long-term solution for the development of enterprises, paint enterprises also need to find another way to open up the market for themselves.
As far as the coating industry is concerned, the brand image and competitiveness of coating enterprises should be the core competitiveness of the whole industry, but in fact, there are very few brands with affordable products, healthy profit model, first-class original value added and high level of research and development. Compared with the more mature marketing model in developed countries abroad, Chinese consumers value the retail price.
want to quickly occupy the market, to fight a price war; Want to digest inventory pressure, fight price war; Want to crush competitors, fight price war; To get liquidity back quickly, or to fight a price war. Price-cutting promotions, which were supposed to be a cyclical marketing tool used by merchants on specific holidays, are now a daily weapon for almost all paint companies. In today's relatively depressed market environment, frequent price wars are not good for companies.
in the number of paint enterprises and brands, large production capacity, market competition is naturally fierce, in order to win as many consumers as possible, almost all paint enterprises and brands have applied the promotion every hole. Where holidays must be promoted, where major events occur, access to important honors must be promoted, where enterprises, brands or stores "birthday" must be promoted, by these pretences to promote the purpose, so that the promotion flooded, the paint market is deeply trapped in the quagmire of no-sell.
in the process of enterprise development, "price reduction promotion" as a marketing means is necessary, but the unreasonable use of price reduction promotion methods lead to consumers to this way of showing a weak state. For paint enterprises, the way to attract consumers by reducing prices is only a stopgap measure, paint enterprises in the development process, but also to real materials to win the favor of consumers, in today's highly competitive paint market, only products can make enterprises invincible.
china's paint industry is facing a chaotic competitive landscape. As an effective means of alleviating competitive pressure in the short-term category, price war can be used, but not as a way of long-term execution. Conversely, a chaotic price war will lead to a decline in industry profits, seriously hindering the healthy development of the industry. Therefore, paint enterprises need to rationally look at the advantages and disadvantages of low-cost promotion, in the essence of hard work.
fact, consumers as a need for rational consumption decision-making a group of people, what is needed is the actual content of promotion, paint enterprises in doing low-cost promotion should maintain a rational attitude!