Applying digital technology to improve efficiency Emphasis on platform building to empower brands and services to help the transformation and upgrading of the food industry

Our reporter Luo Chen

From September 2 to 7, the largest trade fair in the field of global service trade - China International Fair for Trade in Services was held in Beijing

Under the influence of the epidemic and the world entering a period of turbulent change, consumer psychology and consumer behavior are undergoing changes and reshaping.

The supply chain becomes a service "little expert"

In 2021, the Service Trade Fair will set up the "Supply Chain and Business Service Special Theme" for the first time, attracting more than 180 supply chain and business service companies and related institutions to participate in online and offline exhibitions, and more than 300 brand new products will debut here

Carrefour booth in Hall 12, Shougang Park

In 12B, Shougang Park Convention and Exhibition Center, Carrefour staff are constantly introducing products and inviting consumers to try them

The reason why Carrefour can provide such a wide range of goods and services, covering dozens of countries and regions such as the United States, Italy, Spain, Indonesia, South Korea, and Chile, is inseparable from its own international supply chain advantages

"Shou Nong Kitchen" exhibition area

The improvement of the supply chain not only enriches the variety of products, but also serves every link from harvesting, testing to logistics

Digital technology helps improve efficiency and practice green concepts

"The application of digital technology has improved trade efficiency, further shortened the distance between consumers and producers, and made service trade more inclusive and efficient

In June this year, SF Holding released the corporate "Carbon Target White Paper", proposing to "extend green value to the supply chain, advocate and join hands with upstream and downstream partners and customers to become a 'partner on the road to zero carbon'

Improve service levels and inject new momentum into "time-honored brands"

Time-honored "Tea Tang Li"

In recent years, brand consumption has gradually become a hot spot for residents' consumption.

Improving service levels and injecting new momentum into "time-honored brands" is also one of Beijing's development goals

Platform construction better empowers featured products

In the exhibition area of ​​"Meet Colorful Guizhou, Enjoy the Drunk Beauty Cultural Tourism", many Guizhou specialty food brands held on-site tasting activities

In Hall 3 of Shougang Park, the cultural and tourism thematic pavilion of "Meet Colorful Guizhou, Enjoy the Drunken Beauty Cultural Tourism" is divided into four aspects: "red imprint", "intangible cultural heritage 'double innovation'", "digital economy" and "green water and green mountains".

Colorful Guizhou Brand Operation Co.

More and more brands are beginning to realize the importance of platform construction, and the CIFTIS has spared no effort in building a communication platform

Shu Jueting introduced at the press conference on September 2 that strengthening the new brand is one of the next key tasks of the Ministry of Commerce

Responsible editor: Wang Jinchen Review: Ouyang Meihua