Antioxidant Outlook: Getting Older Healthier (I)

More
professional products are expected to give consumers more opportunities to achieve their health goals.In the face of modern pressures and toxic substances in the environment, many health-conscious consumers recognize the value of antioxidant foods and antioxidant supplements. These substances can protect the body from free fundamental damage and may play an important role in the management and prevention of certain medical
. They
become a popular product in the field of healthy aging and overall health., the antioxidant market has begun to shift to more nuanced, targeted and personalized products, gradually abandoning popular, crude marketing,

said.overall sales, according to a new report by
Research,
.
value of the global antioxidant market in
2015 and 2015 is US$

2.92 billion, and is expected to reach US$
4.5
3 billion by
2022
, with a caenium growth rate of
CAGR
) of
6.42%
.Scott Steinford
President and Executive Director of theCoenzyme
Q10
Society and the
Natural Seaweed Astrogen Society

, based in Salt Lake City, Utah, USA, believes that the most important driver of awareness improvement for antioxidants and subsequent uses is consumer education.he points to advances in the understanding and use of antioxidants:
"
The importance and significance of antioxidants is becoming increasingly significant for buyers of dietary supplements.
” “
Antioxidants, now well known, were first used in
rubber
in the 19th century to optimize the vulcanization process.
20th
, studies have suggested that antioxidants can extend the shelf life of prefabribriited foods. Today, we recognize the role of oxidative stress in disease and aging. Vitamin
C
vitamin
E
are two antioxidant vitamins that were initially known for their deficiency. Today, their biggest trends in use are anti-aging and improved quality of life.
”Leslie Gallo

, vice president of operations at Artemis International
in Fort Wayne, Indiana, says consumers are often more interested and aware of preventive drugs and are actively looking for solutions to ageing-related problems.
"
consumers have a deeper understanding and understanding of the role of antioxidants in the healthy aging process, acceptance is more extensive. Therefore, although there are still problems in in vitro analysis experiments, antioxidant products continue to grow and develop. Consumers are on the antioxidant trend.
”As people get older, she says, people become more and more concerned about healthy aging. Product developers can take advantage of this by promoting the importance and mechanisms of efficient antioxidants."
"
started in the mid-
20th century 90s
, antioxidants began to develop slowly and then came out of the sky, and by
2017 and
, people and producers had gone through a long and ups and downs of learning," Ms. Gallo
said. The good news is that while we still have a long and creative way to go, it's more science than conjecture that drives us. That makes the road harder, but the end point for an aging America will be fruitful.
”

, vice president of scientific affairs at AFS
, based in Austin, Texas, said the beverage market has become an important driver of the antioxidant market.
"
fact, in a new
SPINS
report (completed in
October
, 2016) refers to the

two of the top five highest-growing beverages for sales in
2016 were
Bai
up $
77
million.
GT's Kombucha
up
33 million
million).
”Mr. fields
believes that in terms of raw materials,
AFS
has made some progress in the development of


"
products, which has also contributed to the use of antioxidants.he said
"
a large part of our business is to serve product manufacturers who want to strive for excellence, and antioxidants have added value to help them." In addition to brands such as
Bai
and
POM Wonderful
that use the
'
Antioxidant Essence
'
or
'
Super Antioxidant
'
as the main label claims, we hope that more manufacturers will use antioxidants as supplements that provide other functional benefits.
”
Lynda Doyle
, senior vice president of global marketing at OmniActive
in Morris, New Jersey, says the scientific and health benefits of antioxidants are becoming clearer and more specialized in that sense.
"
makes it clear how antioxidants are more likely to resonate with consumers than they are to use them as a claim in generalsuch as cardiovascular, joint and eye healthfor specific systems.
"
, the use of more scientifically based ways to develop claims and benefits that make more sense to consumers has become the future direction of this product category."
"
driving force
the category is to promote the preventive effects of antioxidants rather than therapeutic effects," Ms. Doy
le said. Antioxidants can play a leading role as aging consumers, such as baby boomers, begin to look for more natural ways to stay healthy.
”
Ramon Luna
, marketing specialist at Ecuadorian Rainforest
in Belleville, N.J., also noted an upward trend in antioxidant products targeted at the anti-aging market, driven by consumer demand for skin health.
"
more and more research results continue to be published, marketers are constantly improving the way antioxidant benefits are advertised, I believe that antioxidant sales will continue to climb, the application of the way will change. Future research should address the various uses of antioxidants in order to fully realize their potential and develop other application markets.
” Andrew Jacobson
, CEO of
, algalif
, an Iceland-based supplier of advanced microalgae ingredients, says antioxidants help fight free-agent damage and promote a healthy oxidation balance.
"
antioxidant is a molecule that provides electrons and idlyses free fundamentals, reducing their ability to damage the human body. These antioxidants mainly delay or inhibit cell damage by removing free fundamentals. Dietary intake is an important source of antioxidants.
” He added that decades of research have shown that eating more antioxidant-rich foods may help keep people healthy.
"
the results of these studies, there is a strong interest in antioxidant supplements. Dietary supplements containing antioxidants are receiving more and more attention and acceptance in Western countries.
”
Andrew Wheeler
, marketing director at Natural Premium
, a company based in Mommens, Illinois, says the demand for natural antioxidants has driven the overall growth of antioxidants and consumers are trying to learn more about phytonutrogens from natural food sources.
"
consumers need clean, transparent labels and clinically proven ingredients. In this campaign for transparency and efficacy, it is hoped that the sources and mechanisms of action to combat oxidants will be better understood. Clinically proven antioxidant ingredients provide an opportunity for suppliers to re-introduce antioxidants and their important role in human health to consumers.
”

Sébastien Bornet
, vice president of global sales and marketing at
Pycnogenol
, a global exclusive supplier, believes that more and more consumers are looking for natural products that reduce oxidative stress and inflammatory responses and contribute to overall health. as consumers begin to spend more time researching evidence-backed, safe and effective health products and raw materials, even branded products are looking for further development in the antioxidant category.
” As consumers continue to learn about the benefits of antioxidants,
.
predicts that natural products will become more popular in the coming years. Shaheen Majeed

, marketing director at Sabinsa
, based in East Windsor, New Jersey, says modern lifestyles often lead to excessive free-to-air production that far exceeds the body's natural antioxidant defense system. Artificial replenishment is therefore needed to maintain balance. Antioxidants are popular because of their many health benefits. The strong sense of consumption brought about by clinical research results has also promoted the development of the market. "Unlike in the early days, the

is now tailored to the requirements of
'
cleaning labels and natural
'
antioxidant ingredients as more and more consumers yearn to learn about the source of antioxidant supplements," says Mr. Majeed
. In addition, customers, young and old, are beginning to understand the more professional and clinically proven health benefits of antioxidants, such as anti-aging, skin health, cardiovascular benefits, and improved immunity.
” What's interesting, he adds, is that customers are also starting to pay attention to their pets' health, maintaining the overall health of small animals by ingesting antioxidant foods and antioxidant supplements (e.g., maintaining fur health, making food more delicious, controlling weight and even preventing possible infections).

, president of Proprietary

, a company based in Carney, New Jersey, says whole fruits and vegetables can provide a wealth of antioxidants.
"
while most supermarket shoppers know that colorful fruits and vegetables are rich in antioxidants and healthy, many ignore this.
”


, 2016
ORC International
A survey for
Welch Foods
found that while
63% of
Americans know they should eat products of all colors, only
32% of
people will actually eat a variety of fruits and vegetables for health reasons. In addition, the survey found that
44 percent
Americans do not know or know that different colors of fruits and vegetables have different health benefits. " in its
'Healthy For Good'
campaign, the American Heart Association has emphasized the need for regular intake of colored products such as cranberry," Mr. Mos
ca said. There are many videos on the association's website showing how natural vegetables are delicious to eat.
” <br/