Analysis on the development status and strategy of feed industry in China

Introduction: OA show ('918 '); this year's pig market has been basically in a bear market In addition, the rise of feed material prices in April and may caused the pig food ratio to fall to a deep loss stage of 5.2:1 Pig feed is the main cost of pig raising, so the quality of pig feed, the relationship between supply and demand, and the price are directly related to the profit and loss of farmers and the development of pig raising industry But at present, the development of our pig feed industry is not perfect, which seriously restricts the overall development of pig industry At present, there are several problems in the feed industry of JTD 1 In recent years, with the development of the industry, the profit space of small and medium-sized enterprises is being squeezed in an all-round way and the living environment is becoming increasingly severe At present, large-scale breeding enterprises generally adopt more efficient and more refined multi-stage feeding mode, which requires specialized feed production, which puts forward higher requirements on animal nutrition research, formula technology, production process, quality control and technical service for feed enterprises First, small and medium-sized feed enterprises do not have centralized procurement and large-scale production The low-cost advantage of the company is that it does not have the relevant technical capacity of multi-stage feed R & D and production, and it does not support the service marketing network and team building requirements of multi-stage feed sales In the new round of market competition, they will accelerate their exit, which will leave sufficient market space for excellent enterprises JTD 2 High production cost and squeezed profit space JTD China's feed raw material market has been gradually in line with the international standards Influenced by natural disasters, resource reduction and international trade, the price of feed raw materials has remained high in the past two years, which has directly pushed feed products into the era of high cost Because the downstream of feed industry is the breeding industry, the increase of cost will directly increase the market price of livestock and poultry products, and the relationship between price changes of livestock and poultry products To the people's life, therefore, the rising space of feed price is impossible to have a big increase At the same time, with China entering the era of high labor cost, the labor cost of feed industry is also rising year by year JTD 3 Backward management mode most enterprises in JTD have simple equipment, extensive management, unstable product quality, which leads to reduced brand loyalty and increased customer development and maintenance costs invisibly There is a general lack of market-oriented operation mechanism, which is still in the stage of simple sales promotion, with price and sales promotion as the main marketing means; marketing personnel have low degree of professionalism, more quantity and lower quality The future development direction of JTD feed industry: as a big pig raising country, if the pig raising industry wants to go far, it must first develop the feed industry steadily How far can China's feed industry go? How can it go? JTD 1 Industrial adjustment At present, China's feed industry is in the period of industrial adjustment It is understood that during the 12th Five Year Plan period, China will accelerate the construction of modern feed industry system According to the principle of "raise the threshold, reduce the quantity, change the mode, increase the benefit, strengthen the supervision and ensure the safety", we will vigorously develop high-quality, safe and efficient environmental protection feed products; encourage the competition and cooperation of feed production enterprises, establish the integrity system of feed industry, and implement the quality and safety management system in the whole production process JTD 2 Improve efficiency and reduce waste At present, there is a widespread problem of resource waste in China's feed production In order to achieve special effects, some manufacturers often adopt unscientific feed preparation methods, such as deliberately improving protein level, calcium and phosphorus level, etc because livestock and poultry can not be fully digested and absorbed, it will not only not play an effective role, but also cause resource waste, environmental pollution, which is not conducive to energy conservation and emission reduction 。 Under the guidance of the first mock exam of Scientific Outlook on Development, we should adapt to this mode and develop new feed with low phosphorus, low nitrogen and low carbon This idea is also not a major trend in the development of feed enterprises, and has broad market space JTD 3 To change the operation mode and refine, refine and enlarge the feed industry is to extend and expand the industrial chain of this industry so as to reduce its market risk For example, the enterprise extends to, breeding, slaughtering, processing and other links, forming an industry branch centered on feed industry In the next period of time, the transformation of the operation mode of feed industry will be more prominent, because only the extension of industrial chain can better improve the anti risk ability, and it is expected that the extension of industrial chain will become the next mainstream choice for the first-line feed enterprises The development mode of JTD feed industry is not fixed We need to constantly explore in practice, but there is no doubt that the current development mode of feed industry needs to be improved Only in this way can China's feed industry go further