Analysis of investment risks and countermeasures in China's architectural coatings industry at this stage

"Global Coatings Network News"

"Global Coatings Network News" "Global Coatings Network News"

Last month, the industry expert Mr.

Last month, the industry expert Mr.

But every industry has its own gameplay, and entering a new field is undoubtedly looking for death, even if this field is a good field that everyone thinks.

But every industry has its own gameplay, and entering a new field is undoubtedly looking for death, even if this field is a good field that everyone thinks.

1.

1.

Market risk

Market riskMarket risk

In recent years, the production and operation situation of the small and medium-sized architectural coatings industry has been severe, and the economic benefits have generally been poor.

In recent years, the production and operation situation of the small and medium-sized architectural coatings industry has been severe, and the economic benefits have generally been poor.

Chart: Analysis of obstacles that new entrants in the architectural coating product industry should pay attention to

Chart: Analysis of obstacles that new entrants in the architectural coating product industry should pay attention toChart: Analysis of obstacles that new entrants in the architectural coating product industry should pay attention to

Competitive risk

Competitive riskCompetitive risk

Although there are many problems in the management of architectural coatings companies in my country, it is precisely because of these problems that we can know the direction of reform.

Although there are many problems in the management of architectural coatings companies in my country, it is precisely because of these problems that we can know the direction of reform.

In the current fierce market competition, decision-making procedures are becoming more and more simplified, and decision-making time is getting shorter and shorter.

In the current fierce market competition, decision-making procedures are becoming more and more simplified, and decision-making time is getting shorter and shorter.

The management problems of Chinese architectural coatings companies are by no means the result of overnight, but the result of focusing on planning and neglecting management in the past few decades.

The management problems of Chinese architectural coatings companies are by no means the result of overnight, but the result of focusing on planning and neglecting management in the past few decades.

  

 

  

  

The challenges facing the development of my country's architectural coating product industry include the following:

The challenges facing the development of my country's architectural coating product industry include the following:The challenges facing the development of my country's architectural coating product industry include the following:

 

  

 

  

 

  

Chart: Challenges faced by the development of my country's architectural coating product industry (Source: Relevant data compilation)

Chart: Challenges faced by the development of my country's architectural coating product industry (Source: Relevant data compilation)
Chart: Challenges faced by the development of my country's architectural coating product industry (Source: Relevant data compilation)

 

  

Industry financial credit market risk

Industry financial credit market riskIndustry financial credit market risk

 

  

Although China's coatings industry has gradually integrated into the capital market, the current production and operating liquidity of architectural coatings processing companies mainly comes from bank loans.
The proportion of direct financing is extremely small, and there are certain limitations in financing capabilities.
In addition, the risk of liquidity is also very prominent in the architectural coatings processing industry.
Due to market competition, in order to increase market share and consolidate market share, architectural coatings processing companies will advance a considerable amount of working capital to major sellers in terms of sales methods.
Due to the dispersion of sellers, there will be slow recovery of loans and bad debts and bad debts.
The risk.

Although China's coatings industry has gradually integrated into the capital market, the current production and operating liquidity of architectural coatings processing companies mainly comes from bank loans.
The proportion of direct financing is extremely small, and there are certain limitations in financing capabilities.
In addition, the risk of liquidity is also very prominent in the architectural coatings processing industry.
Due to market competition, in order to increase market share and consolidate market share, architectural coatings processing companies will advance a considerable amount of working capital to major sellers in terms of sales methods.
Due to the dispersion of sellers, there will be slow recovery of loans and bad debts and bad debts.
The risk.
Although China's coatings industry has gradually integrated into the capital market, the current production and operating liquidity of architectural coatings processing companies mainly comes from bank loans.
The proportion of direct financing is extremely small, and there are certain limitations in financing capabilities.
In addition, the risk of liquidity is also very prominent in the architectural coatings processing industry.
Due to market competition, in order to increase market share and consolidate market share, architectural coatings processing companies will advance a considerable amount of working capital to major sellers in terms of sales methods.
Due to the dispersion of sellers, there will be slow recovery of loans and bad debts and bad debts.
The risk.

 

  

Technology risk

Technology riskTechnology risk

 

  

Technical risk mainly refers to the development of science and technology, which makes the product change with the new generation, and the depreciation of the original product's physical properties accelerates.
If the technology is updated quickly, then the risk is bound to be great, and it is relatively undesirable.
When the investment first pays off, and the technology is outdated, then there is no talk of recovering the investment.
There are many types of architectural coatings, but it is clear that high-tech products are better than low-tech products.

Technical risk mainly refers to the development of science and technology, which makes the product change with the new generation, and the depreciation of the original product's physical properties accelerates.
If the technology is updated quickly, then the risk is bound to be great, and it is relatively undesirable.
When the investment first pays off, and the technology is outdated, then there is no talk of recovering the investment.
There are many types of architectural coatings, but it is clear that high-tech products are better than low-tech products.
Technical risk mainly refers to the development of science and technology, which makes the product change with the new generation, and the depreciation of the original product's physical properties accelerates.
If the technology is updated quickly, then the risk is bound to be great, and it is relatively undesirable.
When the investment first pays off, and the technology is outdated, then there is no talk of recovering the investment.
There are many types of architectural coatings, but it is clear that high-tech products are better than low-tech products.

 

  

Operational management risk

Operational management riskOperational management risk

 

  

Operational management refers to the possibility that the expected income cannot be realized due to poor operation and management of the development of the architectural coating project, or that it is insufficient to compensate for the operating expenses.
This type of risk is mainly attributable to architectural coating developers’ subjective prediction errors and decision-making errors in development costs, rental prices, development cycles, and fund raising.

Operational management refers to the possibility that the expected income cannot be realized due to poor operation and management of the development of the architectural coating project, or that it is insufficient to compensate for the operating expenses.
This type of risk is mainly attributable to architectural coating developers’ subjective prediction errors and decision-making errors in development costs, rental prices, development cycles, and fund raising.
Operational management refers to the possibility that the expected income cannot be realized due to poor operation and management of the development of the architectural coating project, or that it is insufficient to compensate for the operating expenses.
This type of risk is mainly attributable to architectural coating developers’ subjective prediction errors and decision-making errors in development costs, rental prices, development cycles, and fund raising.

 

  

Policy risk analysis

Policy risk analysisPolicy risk analysis

 

  

Policy risk refers to the corresponding international and domestic policy and legal adjustments (such as changes in financial policies and fiscal policies, foreign capital utilization policies) in which a country is located, causing economic losses for developers of architectural coating products.
my country's current economic development situation is relatively good.
Such policy risks have not existed in recent years.
However, due to the continuous evolution of my country's recent environmental protection tightening policies, the production of architectural coating products will be affected to a certain extent.
In addition, policy factors will affect policies including land, finance, taxation, urban planning, etc.
, and will affect all levels of architectural coating product development.

Policy risk refers to the corresponding international and domestic policy and legal adjustments (such as changes in financial policies and fiscal policies, foreign capital utilization policies) in which a country is located, causing economic losses for developers of architectural coating products.
my country's current economic development situation is relatively good.
Such policy risks have not existed in recent years.
However, due to the continuous evolution of my country's recent environmental protection tightening policies, the production of architectural coating products will be affected to a certain extent.
In addition, policy factors will affect policies including land, finance, taxation, urban planning, etc.
, and will affect all levels of architectural coating product development.
Policy risk refers to the corresponding international and domestic policy and legal adjustments (such as changes in financial policies and fiscal policies, foreign capital utilization policies) in which a country is located, causing economic losses for developers of architectural coating products.
my country's current economic development situation is relatively good.
Such policy risks have not existed in recent years.
However, due to the continuous evolution of my country's recent environmental protection tightening policies, the production of architectural coating products will be affected to a certain extent.
In addition, policy factors will affect policies including land, finance, taxation, urban planning, etc.
, and will affect all levels of architectural coating product development.

 

  

2.
Analysis of investment risks and control strategies in the architectural coatings industry

2.
Analysis of investment risks and control strategies in the architectural coatings industry2.
Analysis of investment risks and control strategies in the architectural coatings industry

 

  

1.
Market risks and control strategies of China's architectural coatings industry

1.
Market risks and control strategies of China's architectural coatings industry1 1 , China's architectural coatings industry, market risk and control strategy

 

  

According to the economic operation data of the coating industry released by the China Coatings Industry Association, the total output of China's 1,358 large-scale coating companies in 2016 was 18.
9975 million tons, a year-on-year increase of 7.
2% .
In 2016 , the sales of large-scale coating companies reached 435.
449 billion yuan in 2044 .
The national paint production and sales increased by about 7.
2% , and the national paint profit for the whole year was about 35.
34 billion yuan.
In 2016 , the total import and export trade of coatings nationwide was US$ 1.
644.
9 billion, a decrease of 12% from 2015 .
The tax contribution from coatings nationwide increased by approximately 340 million yuan over 2015 , an increase of 12% year-on-year .
In addition, in 2016 , due to national policies and regulations, more than 3,000 small and micro paint companies were closed .

According to the economic operation data of the coating industry released by the China Coatings Industry Association, the total output of China's 1,358 large-scale coating companies in 2016 was 18.
9975 million tons, a year-on-year increase of 7.
2% .
In 2016 , the sales of large-scale coating companies reached 435.
449 billion yuan in 2044 .
The national paint production and sales increased by about 7.
2% , and the national paint profit for the whole year was about 35.
34 billion yuan.
In 2016 , the total import and export trade of coatings nationwide was US$ 1.
644.
9 billion, a decrease of 12% from 2015 .
The tax contribution from coatings nationwide increased by approximately 340 million yuan over 2015 , an increase of 12% year-on-year .
In addition, in 2016 , due to national policies and regulations, more than 3,000 small and micro paint companies were closed .
According to economic performance data coatings industry, China Coating Industry Association announced point of view, 2016 2016 in China in 1358 1358 -scale enterprises paint coating production was 1899.
75 1899.
75 tons, an increase of 7.
2% 7.
2% .
In 2016 , the sales of large-scale coating companies in 2044 and 2044 reached 435.
449 RMB 435.
449 billion in 2016 .
The national coatings production and sales growth was approximately 7.
2% 7.
2% , and the national coatings profit for the whole year was approximately 35.
34 35.
34 billion yuan.
2016 2016 the national total import and export trade paint was 16.
449 16.
449 billion US dollars, compared with 2015 2015 dropped in 12% of 12% .
The tax contribution of coatings nationwide increased by about 3.
4 3.
4 compared with 2015 2015100 million yuan, an increase of 12% and 12% year-on-year .
In addition, the 2016 2016 year due to state policies and regulations limit, closed the small micro-enterprises paint about 3000 3000 number.

 

  

In 2017 , the external environment faced by China's coatings industry is even more severe.
The entire coatings industry is facing a revolutionary period of in-depth adjustment.
The crisis continues to develop in depth, which will induce a new round of reshuffle.

In 2017 , the external environment faced by China's coatings industry is even more severe.
The entire coatings industry is facing a revolutionary period of in-depth adjustment.
The crisis continues to develop in depth, which will induce a new round of reshuffle.
2017 In 2017 , the external environment faced by China's coatings industry is more severe.
The entire coatings industry is facing a revolutionary period of in-depth adjustment.
The crisis continues to develop in depth, which will induce a new round of reshuffle.

 

  

But relatively speaking, the future of China's coatings industry is still bright.
It is expected that my country's macroeconomic situation will gradually improve in the next few years and will be steadily improved.
Therefore, the investment trend of the architectural coatings industry will get better and better, and market opportunities outweigh risks.

But relatively speaking, the future of China's coatings industry is still bright.
It is expected that my country's macroeconomic situation will gradually improve in the next few years and will be steadily improved.
Therefore, the investment trend of the architectural coatings industry will get better and better, and market opportunities outweigh risks.
But relatively speaking, the future of China's coatings industry is still bright.
It is expected that my country's macroeconomic situation will gradually improve in the next few years and will be steadily improved.
Therefore, the investment trend of the architectural coatings industry will get better and better, and market opportunities outweigh risks.

 

  

Control strategy: Products are closer to the market.
These products will adopt personalized designs according to the demands that different markets cannot, so as to truly realize product differentiation and meet the different needs of consumers.
Of course, not all companies have the ability to develop products with independent intellectual property rights.
Therefore, when new competition opens, a new round of survival of the fittest will be launched.

Control strategy: Products are closer to the market.
These products will adopt personalized designs according to the demands that different markets cannot, so as to truly realize product differentiation and meet the different needs of consumers.
Of course, not all companies have the ability to develop products with independent intellectual property rights.
Therefore, when new competition opens, a new round of survival of the fittest will be launched.
Control strategy: Products are closer to the market.
These products will adopt personalized designs according to the demands that different markets cannot, so as to truly realize product differentiation and meet the different needs of consumers.
Of course, not all companies have the ability to develop products with independent intellectual property rights.
Therefore, when new competition opens, a new round of survival of the fittest will be launched.

 

  

Improve profitability.
It is already obvious that the general trend of China's consumption upgrade has been reflected.
From the further increase in the concentration of first-line brands, it can be seen that consumer demand is increasing.
In the past, companies paid more attention to sales, because the profit was considerable, and sales also determined the overall profit.
However, after several rounds of price wars, profits have bottomed out.
Adjusting product structure and improving profitability are necessary for the survival and development of enterprises.

Improve profitability.
It is already obvious that the general trend of China's consumption upgrade has been reflected.
From the further increase in the concentration of first-line brands, it can be seen that consumer demand is increasing.
In the past, companies paid more attention to sales, because the profit was considerable, and sales also determined the overall profit.
However, after several rounds of price wars, profits have bottomed out.
Adjusting product structure and improving profitability are necessary for the survival and development of enterprises.
Improve profitability.
It is already obvious that the general trend of China's consumption upgrade has been reflected.
From the further increase in the concentration of first-line brands, it can be seen that consumer demand is increasing.
In the past, companies paid more attention to sales, because the profit was considerable, and sales also determined the overall profit.
However, after several rounds of price wars, profits have bottomed out.
Adjusting product structure and improving profitability are necessary for the survival and development of enterprises.

 

  

2.
Policy risks and control strategies of China's architectural coatings industry

2.
Policy risks and control strategies of China's architectural coatings industry2 2 , China's architectural coatings industry, policy risk and control strategy

 

  

Judging from the current national policy, the country will continue to support advantageous companies to expand production, develop international trade, and encourage investment in advanced production technology projects for the architectural coatings industry.
At the same time, encourage the integration of the industrial chain in the upstream and downstream markets of architectural coatings, and promote the upgrading of production technology in my country's architectural coatings industry.
Industry encouragement policies are greater than restrictions.

Judging from the current national policy, the country will continue to support advantageous companies to expand production, develop international trade, and encourage investment in advanced production technology projects for the architectural coatings industry.
At the same time, encourage the integration of the industrial chain in the upstream and downstream markets of architectural coatings, and promote the upgrading of production technology in my country's architectural coatings industry.
Industry encouragement policies are greater than restrictions.
Judging from the current national policy, the country will continue to support advantageous companies to expand production, develop international trade, and encourage investment in advanced production technology projects for the architectural coatings industry.
At the same time, encourage the integration of the industrial chain in the upstream and downstream markets of architectural coatings, and promote the upgrading of production technology in my country's architectural coatings industry.
Industry encouragement policies are greater than restrictions.

 

  

? Control strategy:

? Control strategy:? Control strategy:

 

  

( 1 ) Make good use of the government's guarantee function

( 1 ) Make good use of the government's guarantee function( 1 1 ), make good use of the government's guarantee function

 

  

In response to banks’ concerns about the credit of small and medium-sized enterprises, the financial departments of some provinces and cities in China have dedicated funds to set up private small business loan investment and financing guarantee centers or special accounts.
It is stipulated that small production enterprises can operate normally for more than half a year, and small non-production enterprises can apply for a guarantee for more than one year.
The guarantee center or special account will investigate the scale, operation, and credit of small enterprises.
If the conditions are met, the center or special account can provide guarantees, and the contracted bank can issue guaranteed loans to small business owners.

In response to banks’ concerns about the credit of small and medium-sized enterprises, the financial departments of some provinces and cities in China have dedicated funds to set up private small business loan investment and financing guarantee centers or special accounts.
It is stipulated that small production enterprises can operate normally for more than half a year, and small non-production enterprises can apply for a guarantee for more than one year.
The guarantee center or special account will investigate the scale, operation, and credit of small enterprises.
If the conditions are met, the center or special account can provide guarantees, and the contracted bank can issue guaranteed loans to small business owners.
In response to banks’ concerns about the credit of small and medium-sized enterprises, the financial departments of some provinces and cities in China have dedicated funds to set up private small business loan investment and financing guarantee centers or special accounts.
It is stipulated that small production enterprises can operate normally for more than half a year, and small non-production enterprises can apply for a guarantee for more than one year.
The guarantee center or special account will investigate the scale, operation, and credit of small enterprises.
If the conditions are met, the center or special account can provide guarantees, and the contracted bank can issue guaranteed loans to small business owners.

 

  

This loan method does not require companies to pay insurance funds, has low threshold, low cost, and simple procedures.

This loan method does not require companies to pay insurance funds, has low threshold, low cost, and simple procedures.
This loan method does not require companies to pay insurance funds, has low threshold, low cost, and simple procedures.

 

  

( 2 ) Revolving loans for small business operations

( 2 ) Revolving loans for small business operations( 2 2 ) Revolving loans for small business operations

 

  

Conventional loans are generally settled in one lump sum, and revolving loans are not allowed.
However, currently some joint-stock banks have introduced revolving loans for small business operations based on the characteristics of small business operating income.
Small businesses with suitable mortgages or guarantees can apply to the bank.
Go through.

Conventional loans are generally settled in one lump sum, and revolving loans are not allowed.
However, currently some joint-stock banks have introduced revolving loans for small business operations based on the characteristics of small business operating income.
Small businesses with suitable mortgages or guarantees can apply to the bank.
Go through.
Conventional loans are generally settled in one lump sum, and revolving loans are not allowed.
However, currently some joint-stock banks have introduced revolving loans for small business operations based on the characteristics of small business operating income.
Small businesses with suitable mortgages or guarantees can apply to the bank.
Go through.

 

  

This kind of loan is signed by the bank and the borrower in a one-off loan contract.
Within the time limit and the maximum amount stipulated in the contract, the loan can be borrowed at any time, and the loan can be repaid at any time.
It can realize "one mortgage, multiple borrowings, and repayment at any time.
" "Financing target.

This kind of loan is signed by the bank and the borrower in a one-off loan contract.
Within the time limit and the maximum amount stipulated in the contract, the loan can be borrowed at any time, and the loan can be repaid at any time.
It can realize "one mortgage, multiple borrowings, and repayment at any time.
" "Financing target.
This kind of loan is signed by the bank and the borrower in a one-off loan contract.
Within the time limit and the maximum amount stipulated in the contract, the loan can be borrowed at any time, and the loan can be repaid at any time.
It can realize "one mortgage, multiple borrowings, and repayment at any time.
" "Financing target.

 

  

( 3 ), small enterprise joint guarantee loan

( 3 ), small enterprise joint guarantee loan( 3 3 ), small enterprise joint guarantee loan

 

  

The "Small Enterprise Joint Guaranteed Loan" is a new type of loan recently launched by some joint-stock banks.
This kind of loan is that the borrowers form a mutual assistance joint guarantee group by paying a certain amount of security deposit, and provide each other with loan guarantee guarantees, and the bank uses this to issue a certain amount of loans.

The "Small Enterprise Joint Guaranteed Loan" is a new type of loan recently launched by some joint-stock banks.
This kind of loan is that the borrowers form a mutual assistance joint guarantee group by paying a certain amount of security deposit, and provide each other with loan guarantee guarantees, and the bank uses this to issue a certain amount of loans.
The "Small Enterprise Joint Guaranteed Loan" is a new type of loan recently launched by some joint-stock banks.
This kind of loan is that the borrowers form a mutual assistance joint guarantee group by paying a certain amount of security deposit, and provide each other with loan guarantee guarantees, and the bank uses this to issue a certain amount of loans.

 

  

3.
Operational risks and control strategies of China's architectural coatings industry

3.
Operational risks and control strategies of China's architectural coatings industry3 3.
Operational risks and control strategies of China's architectural coatings industry

 

  

The operating risks and control strategies of the architectural coating products industry include the following:

The operating risks and control strategies of the architectural coating products industry include the following:The operating risks and control strategies of the architectural coating products industry include the following:

 

  

 

  

 

  

Chart: Business Risks and Control Strategies of Architectural Coating Products Industry (Source: Relevant data compilation)

Chart: Business Risks and Control Strategies of Architectural Coating Products Industry (Source: Relevant data compilation)
Chart: Business Risks and Control Strategies of Architectural Coating Products Industry (Source: Relevant data compilation)

 

  

4.
China's architectural coatings horizontal competition risks and control strategies

4.
China's architectural coatings horizontal competition risks and control strategies4 4.
China's architectural coatings industry competition risks and control strategies

 

  

At present, the risk of horizontal competition in my country's architectural coating product industry is mainly due to obvious product homogeneity, similar or identical sales channels and supply channels, and strategies and methods to enhance competitiveness are easy to be imitated.
Corresponding control strategies include: strengthening product brand marketing and brand culture promotion, highlighting the nuance of products; consolidating channel relationships and maintaining stable partners; keeping company data and information confidential.

At present, the risk of horizontal competition in my country's architectural coating product industry is mainly due to obvious product homogeneity, similar or identical sales channels and supply channels, and strategies and methods to enhance competitiveness are easy to be imitated.
Corresponding control strategies include: strengthening product brand marketing and brand culture promotion, highlighting the nuance of products; consolidating channel relationships and maintaining stable partners; keeping company data and information confidential.
At present, the risk of horizontal competition in my country's architectural coating product industry is mainly due to obvious product homogeneity, similar or identical sales channels and supply channels, and strategies and methods to enhance competitiveness are easy to be imitated.
Corresponding control strategies include: strengthening product brand marketing and brand culture promotion, highlighting the nuance of products; consolidating channel relationships and maintaining stable partners; keeping company data and information confidential.

 

  

 

  

 

  

Chart: Horizontal competition risks and control strategies of the architectural coating product industry (Source: Relevant data compilation)

Chart: Horizontal competition risks and control strategies of the architectural coating product industry (Source: Relevant data compilation)
Chart: Horizontal competition risks and control strategies of the architectural coating product industry (Source: Relevant data compilation)

 

  

5.
Other risks and control strategies of China's architectural coatings industry

5.
Other risks and control strategies of China's architectural coatings industry5 5.
Other risks and control strategies of China's architectural coatings industry

 

  

Other risks are mainly: technical risks, etc.
,

Other risks are mainly: technical risks, etc.
,Other risks are mainly: technical risks, etc.
,

 

  

? Control strategy:

? Control strategy:? Control strategy:

 

  

Technological innovation is one of the most important driving forces of competition, and it plays an important role in the adjustment of industry structure and the creation of various emerging industries.
It also functions as a giant equalizer.
Eroding the competitive advantages of companies whose territories are well-defended, while pushing other companies to the forefront of competition.
Many of today's large companies have emerged from the technological changes they can pioneer.
Among all the elements that can change the law of competition, technological innovation bears the brunt.

Technological innovation is one of the most important driving forces of competition, and it plays an important role in the adjustment of industry structure and the creation of various emerging industries.
It also functions as a giant equalizer.
Eroding the competitive advantages of companies whose territories are well-defended, while pushing other companies to the forefront of competition.
Many of today's large companies have emerged from the technological changes they can pioneer.
Among all the elements that can change the law of competition, technological innovation bears the brunt.
Technological innovation is one of the most important driving forces of competition, and it plays an important role in the adjustment of industry structure and the creation of various emerging industries.
It also functions as a giant equalizer.
Eroding the competitive advantages of companies whose territories are well-defended, while pushing other companies to the forefront of competition.
Many of today's large companies have emerged from the technological changes they can pioneer.
Among all the elements that can change the law of competition, technological innovation bears the brunt.

 

  

Any enterprise is inextricably linked with various technologies.
Any technology involved in an enterprise may have a profound impact on competition.
If a certain technology affects various cost or differentiation drivers, it will affect the cost and differentiation strategy.
Therefore, if an enterprise wants to gain a competitive advantage, it must first discover and use better technology to complete certain activities than other competitors.

Any enterprise is inextricably linked with various technologies.
Any technology involved in an enterprise may have a profound impact on competition.
If a certain technology affects various cost or differentiation drivers, it will affect the cost and differentiation strategy.
Therefore, if an enterprise wants to gain a competitive advantage, it must first discover and use better technology to complete certain activities than other competitors.
Any enterprise is inextricably linked with various technologies.
Any technology involved in an enterprise may have a profound impact on competition.
If a certain technology affects various cost or differentiation drivers, it will affect the cost and differentiation strategy.
Therefore, if an enterprise wants to gain a competitive advantage, it must first discover and use better technology to complete certain activities than other competitors.

 

  

Technological innovation is market-oriented, with the goal of improving market competitiveness, from the creation of new products and new process ideas, through research and development, engineering, commercial production, and marketing and application.
The main content includes product innovation, process innovation, resource innovation and so on.
Product innovation can effectively optimize product structure, improve product quality and market competitiveness, process innovation can improve product quality and performance, reduce consumption, and save costs; market innovation can greatly tap market potential and expand sales; resource innovation can reduce materials Consumption, overcome waste of resources, and develop new alternative raw materials.

Technological innovation is market-oriented, with the goal of improving market competitiveness, from the creation of new products and new process ideas, through research and development, engineering, commercial production, and marketing and application.
The main content includes product innovation, process innovation, resource innovation and so on.
Product innovation can effectively optimize product structure, improve product quality and market competitiveness, process innovation can improve product quality and performance, reduce consumption, and save costs; market innovation can greatly tap market potential and expand sales; resource innovation can reduce materials Consumption, overcome waste of resources, and develop new alternative raw materials.
Technological innovation is market-oriented, with the goal of improving market competitiveness, from the creation of new products and new process ideas, through research and development, engineering, commercial production, and marketing and application.
The main content includes product innovation, process innovation, resource innovation and so on.
Product innovation can effectively optimize product structure, improve product quality and market competitiveness, process innovation can improve product quality and performance, reduce consumption, and save costs; market innovation can greatly tap market potential and expand sales; resource innovation can reduce materials Consumption, overcome waste of resources, and develop new alternative raw materials.

 

  

Although the product technical performance of many architectural coating companies is becoming more and more consistent, it is more difficult for companies to achieve differentiation strategies.
At this time, many companies ignore technological innovation, but the market development potential of architectural coating products is still great, and there is still a lot of room for development.
Enterprises should grasp technological innovation to keep their products in the leading position in the industry, improve their competitiveness and increase their economic benefits.

Although the product technical performance of many architectural coating companies is becoming more and more consistent, it is more difficult for companies to achieve differentiation strategies.
At this time, many companies ignore technological innovation, but the market development potential of architectural coating products is still great, and there is still a lot of room for development.
Enterprises should grasp technological innovation to keep their products in the leading position in the industry, improve their competitiveness and increase their economic benefits.
Although the product technical performance of many architectural coating companies is becoming more and more consistent, it is more difficult for companies to achieve differentiation strategies.
At this time, many companies ignore technological innovation, but the market development potential of architectural coating products is still great, and there is still a lot of room for development.
Enterprises should grasp technological innovation, so that products can maintain a leading position in the industry, can improve the competitiveness of enterprises, and increase the economic benefits of enterprises.