Alipay WeChat enclosure mobile payment to reconstruct future hospital

Source: 21st century economic report 2015-01-04 Shanghai No.1 maternity and infant health hospital (hereinafter referred to as "a maternity and infant") starts to work at 7 a.m every day Before this time, there was a long registration line outside the gate "Now when I open the door, I can hardly see the long line at the door." Zhuang siliang, head of the information department for women and infants, said in an exclusive interview with 21st century economic reporter In August 2014, a woman and baby formally joined the Alipay [micro-blog] wallet's "future hospital" plan; in October, it was connected to WeChat for payment Patients can achieve registration, appointment, query queuing serial numbers, reminder to remind, pay, check the list of drugs, collect checklists and other medical treatment through the Alipay wallet service window and WeChat official account, greatly alleviating the low efficiency problem in the previous treatment process After cutting into traditional retail, transportation, catering and other industries, mobile Internet is having a chemical reaction with medical industry, which has been criticized for a long time, trying to improve patients' medical experience and optimize hospital resource allocation under the condition of limited medical resources At present, Alipay wallet and WeChat have been active in medical aspects In May 2014, Alipay wallet officially launched the "future hospital" plan to export Ali's most basic payment capability, account system capabilities, data capabilities and cloud computing capabilities to the medical industry In August, WeChat paid the official announcement of WeChat's "Smart Life" industry wide solution, namely, the WeChat official account, which is based on WeChat payment, to help traditional industries "transplant" the original business mode On the wechat platform, a complete set of closed-loop mobile Internet business solutions is formed through the capabilities of mobile e-commerce entrance, user identification, data analysis, payment and settlement, customer relationship maintenance, after-sales service and rights protection, social promotion, etc., and medical treatment becomes one of the main projects, known as "smart hospital" According to the data provided by Alipay wallet, there are 21 hospitals running online WeChat has reached the end of November at the end of the end of November, and has reached 21 hospitals in the cooperative hospital provided by the economic report reporters From the payment to enter the integration of capital flow Zhuang Si Liang said that the current Alipay wallet and WeChat more application scenarios are still in the clinic In general, the general process of outpatient service is: Registration waiting doctor consultation examination doctor prescribe medicine In this process, multiple payment links are involved, and this part also causes the most "pain points" to patients before The essence of registration is to pay the toll number Before the patient needs to pay for the queuing, the patient can be free from space restriction through the Alipay wallet service window and the WeChat official account The payment is realized through mobile payment and the number is received Zhuang siliang said that at present, a woman and a baby have advanced the online registration time to 6:30, and the patient can pay at home to complete the registration, and then according to the number to the hospital timely Obviously, the basic payment capability is no longer a problem for the current Alipay wallet and WeChat It is worth noting that identity authentication is also required for payment through mobile Internet At present, the account system capability is regarded as one of the most important advantages of Alipay's wallet in promoting the future hospital program As of mid October 2014, the number of active users of Alipay's money has reached 190 million, and all of them have been authenticated by identity Zhuang Siliang said that the real name authentication data of Alipay wallet was transferred to the hospital's direct background confirmation system, but WeChat first needed the patient to fill in the identity information, then confirmed it to the hospital window, and then entered the hospital system (that is, one-time confirmation) Zhuang siliang said that the second payment is generally paid by the clinic, and the doctor will generally recommend the patient to have a check-up after consultation But the queuing payment is still the "pain point" of patients Take Alipay wallet as an example When doctors complete the checklist and the information is synchronized to Alipay wallet service window, patients can arrange the time to check the relevant departments directly after making payment on the mobile phone directly After the doctor prescribes, the patient pays for the medicine according to the same process Unlike other traditional industries, in terms of capital, the hospital also involves medical insurance reimbursement At present, Alipay wallet and WeChat are also providing "binding" with medical insurance in providing payment functions However, according to Zhuang siliang, different cities have different medical insurance policies, so hospitals in different regions have different ways to pay through the mobile Internet It is understood that Guangdong Provincial Maternity and Child Care Center became the first hospital to implement WeChat binding medical insurance Patients will bind the medical insurance card to the WeChat official account of the hospital When the hospital pays, the reimbursement of the medical insurance part can be realized The patients only need to pay their own expenses In this regard, a wechat staff member who participated in the "smart hospital" told reporters that the system behind this function has little to do with wechat, mainly the hospital and social security department docking, wechat just provides an interface However, in Shanghai, this function cannot be realized temporarily This is also an uncontrollable link in Alipay's wallet to promote the "future hospital" plan Zhuang Siliang said that the hospital has broken the information isolated islands of various departments, and will connect the business lines to a central platform Alipay wallet and WeChat can access the platform After a certain account period, the funds will be transferred from Alipay wallet and WeChat to the platform, and then distributed to the hospital financial system For the hospital, it not only reduces the work pressure of the window toll collector, facilitates the efficient collection of funds, but also improves the environment of patients in the process of medical treatment According to Zhuang siliang, the wechat public account of a woman and a baby was opened in 2014 Before that, it was mainly to push some information and collect some feedback from patients, and the payment was only accessed in 2014 One of the biggest characteristics of the Internet is the reconstruction of information However, the information asymmetry between patients and hospitals has always been an unsolvable problem In the future hospital and smart hospital program, Alipay wallet and WeChat have settled the payment problem through Alipay and WeChat respectively, while the service window and official account carry the function of reconstructing information In the process of patients' visit, registration information, waiting (examination) progress, report results, prescription information, payment information and so on all realize the synchronous flow of patients and hospitals Patients can even query their own visit information in a certain period of time through mobile phones At present, there are not many application scenarios of mobile payment in hospitalization, so it is a trend to improve service through information interaction, said Zhuang He takes the appointment of bed as an example In the past, after the outpatient treatment, the doctor will issue a bed appointment form, and the patient will often call to inquire about the bed situation, but often encounter the situation of unable to get through; In the mobile Internet era, patients' information will be kept in the database of hospitals For patients who need to make beds, once the beds are available, the hospital will be sent to the patients' Alipay wallet or WeChat public account in advance In terms of the characteristics of a mother and baby, Zhuang siliang also plans to apply the mobile Internet to premature babies He said that the premature infant was quarantined, and many parents wanted to know about the information, so the hospital could regularly push the infant pictures, feeding conditions, weight and other information to parents Before, it was the parents who called The staff needed to check for a long time before they could give feedback It was time-consuming, laborious, inefficient and often involved in disputes Through the Alipay wallet service window and WeChat public account, the hospital realized the unified integration of resources and the unified matching of information, making information fragments form a complete and systematic information flow Zhuang siliang said that the change of mobile Internet to hospitals will not only stay in the optimization of a single link, but also realize the integration of resources In accordance with the planning of Alipay wallet, the future will also be completed through online completion of electronic prescriptions, nearby drug distribution, insurance real-time application for compensation and other links, and even patients can evaluate the hospital and doctors through the Alipay wallet service window, eventually establish personal health records, form a health management platform, carry out big data analysis, and provide early warning for patients' health Once these functions are realized, the current process and ecology of patients' medical treatment will be completely reconstructed According to Zhuang siliang, at present, patients of a mother and baby can only query the medical treatment within three months, mainly considering the bearing capacity of the server Obviously, the hospital will put pressure on it system by bringing offline resources and information to the mobile Internet, but at the same time, in the process of information flow reconstruction and capital collection, the system has accumulated a large number of effective real-time online data For Alipay's wallet and WeChat technology platform, this is the core of its entire business model If pre payment and information interaction are "draining", then cloud computing and big data are their real value When the level of hospital informatization reaches a certain level, cloud service will become the standard At the same time, Alipay stakeholders previously accepted the twenty-first Century economic report reporter's interview He once said that the biggest contribution of the future hospital plan to big data lies in one dimension, plus eating, wearing, living and doing together to form a complete commercial portrait of a consumer According to Zhuang siliang's analysis, Ali now has more layout in the field of health Once the medicine is completely separated in the future, through big data analysis, Alibaba can quickly connect with its related businesses, such as tmall [microblog] Medical Center For the change of mobile Internet to the medical industry, Zhuang said that at present, mobile Internet still can not solve the problem of difficult and expensive medical treatment, but promote continuous optimization under the condition of existing resources