AkzoNobel's 2021 "Coating the Future" China Startup Challenge will begin in the spring

AkzoNobel today officially announced that the "Tu-Ting Fu" China Start-up Challenge will be launched in March 2021.
the event, AkzoNobel will work more closely with Chinese start-ups.
Coasting the Future" is a global collaborative innovation challenge designed to build innovative collaborative systems with start-ups, academia, research institutions and suppliers to help the paint and coatings industry accelerate, test, develop and scale innovative ideas and solutions.
for the paint and coatings industry, innovation and collaboration are the keys to the infinite possibilities of the future.
," said Thierry Vanlancker, chief executive of AkzoNobel.
"The purpose and significance of our 'Coating the Future' Challenge is to help us upgrade our technology and products and enhance the space for future growth by building innovative synergies and exploring and accelerating breakthroughs in innovative thinking."
launched in 2019 and launched the industry's first start-up challenge.
2020, the first round of the Regional Startup Challenge was successfully held in Brazil.
2021, the Challenge will be held in China, which is known for its technological innovation, and will work with China's innovation forces to write a new chapter in the event.
AkzoNobel's 2021 "Coating the Future" China Start-up Challenge will focus on three key areas: customer experience, intelligent supply chain, and near-zero waste.
details will be announced in early January 2021.
experts will share their knowledge and experience with all the participating teams, and the winning team will be able to work with AkzoNobel to explore sustainable business opportunities.
china's innovation force is booming through the continuous strengthening of investment in talent and technology, scientific and technological innovation has become the core driving force of China's development.
, holding the "Coating the Future" Start-up Challenge in China is bound to open up a new pattern for Chinese paint and coating enterprises.
The innovation is akzoNobel's gene, and we are pleased to be able to help drive sustainable innovation in China," said Klaas Kruithof, AkzoNobel's chief technology officer.
we will continue to provide our customers with cutting-edge products and create greater value through an open innovation and innovative collaborative system.
Guo Zhenhua, President of AkzoNobel China and North Asia and Managing Director of Decorative Paint China and North Asia Business Group, added: "The arrival of the 'Coating the Future' Start-up Challenge in China next year is highly anticipated, and our customers will benefit greatly from the fact that open innovation and collaboration will break down barriers to industry development."
China Start-up Challenge will be accepted from March 1, 2021.
start-ups and institutions interested in the Challenge, you can browse the Challenge's dedicated online platform for more information and details about the event.
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