Agricultural products need more "knowledge marketing" (8.16)

OA show ('918 '); in the era of knowledge economy, knowledge marketing has attracted more and more enterprises' attention Agricultural products also need "knowledge marketing", the reason is very simple, because the service object of our products is for the majority of farmers, and the farmers are relatively low educated groups in our society According to the author's on-the-spot investigation, the scientific farming level of farmers in many places is still relatively low For example, in some provinces in the south, the price of the binary compound fertilizer of nitrogen and potassium with the total nutrient content of 20% is one or two hundred yuan higher than that of the ternary compound fertilizer of nitrogen, phosphorus and potassium with the total nutrient content of 25% The reason for this inconceivable thing is that the farmers have little knowledge of fertilizer and are fooled by some people with improper minds Generally speaking, the producers of binary compound fertilizer are all small factories They make the packaging and particles very beautiful and attractive in appearance At the same time, the difference between the factory price and the sales price is large, so the profit space of dealers is very large In order to make more profits, dealers take advantage of the low cultural level of farmers, and strive to recommend binary fertilizer to farmers; while ternary fertilizer is generally in regular large factories In production, regular factories usually only pay attention to the internal quality of products, pay little attention to packaging and particles, and the price is also "dead", which is not as flexible as small factories, and the profit space of dealers is relatively small, so dealers are not enthusiastic about the distribution of three yuan fertilizer, do not take the initiative to publicize and introduce it to farmers, do not recommend it to farmers, sell it if you can, or return it to manufacturers if you can't In these places, the price of Deyuan fertilizer is not only low, but also the sales volume is small According to the author's calculation, the cost of using binary fertilizer in these areas is at least 30 yuan more than that of using ternary fertilizer per mu Through the above living examples, we can see how necessary it is to carry out knowledge marketing As an agricultural material enterprise, we should not only send fertilizer to the countryside, but also send knowledge to the countryside We can use the following ways to carry out knowledge marketing: 1 In order to make farmers have a clear understanding of their own products, they are willing to purchase and use them What should be specially reminded here is that, due to the relatively scattered rural living, publicity can often play a role of twice the result with half the effort when people gather on the market day, the conference, the movie and other occasions We should be good at using these special days for propaganda 2 Write instructions A good manual is equivalent to inviting a good instructor to go home The manual of agricultural products should be easy to understand, and farmers can understand and use it as soon as they see it The content should be comprehensive and detailed, not only in terms of use, but also in terms of storage and custody At present, some manufacturers like to make mysteries and deliberately obscure the instructions There are a lot of professional terms to show the "high technology" of their products Such instructions are very disliked by farmers, because the cultural level of farmers is so high and the profound things have no practical significance for farmers 3 Establish more demonstration sites for scientific use Manufacturers should cooperate with local agricultural technology promotion departments to set up demonstration fields in villages, villages and even villages, which not only plays a role of publicity -- to let farmers feel the benefits of using this kind of fertilizer, but also plays a role of imitation -- to let farmers follow the demonstration field to apply fertilizer, how to apply the demonstration field, and how to apply it by themselves, so as to thoroughly solve the problem of farmers' low cultural level and not knowing how to apply it The problem of scientific fertilization Enterprise management should pay attention to "popularity" -- one of the thoughts on Enterprise Management: keep talents Economists believe that enterprises are people, no one has no enterprise, and enterprises should go out of recession, and ultimately rely on people As long as there is a first-class harmony of people, it can not only make up for the disadvantages of the time, but also surpass the time "Those who fight for heaven and earth must fight for people first." How to keep their talents in the depressed environment is the primary aspect of human resource management In the interview of enterprises, one of the problems that I have to pay attention to is brain drain In an enterprise, more than 170 talents with intermediate or higher professional titles have been lost, accounting for 60% of the total Among them, the loss is not only the talents themselves, but also many other resources, such as taking away many technologies and information from the enterprise After they founded the enterprise, they competed with the old factory for the market and became fierce rivals, which made the old factory pay a heavy price Analyzing the phenomenon of brain drain is the lack of human resource management mechanism Some enterprises generally pay attention to talents when they are prosperous, but precisely when they are in difficulties, the managers focus on dealing with general affairs Once "popularity" is lost, it will inevitably lead to internal laxity, serious decline in competitiveness, and it will be more difficult to rise again     Enterprises should pay attention to the following aspects: first, to improve the treatment of employees, especially for senior talents, and to reward outstanding talents with outstanding contributions; second, if the treatment can not be improved, enterprise leaders should be "considerate boss", deeply into the life of employees, care for employees, and emotionally connect employees with the fate of the enterprise; third Respect for employees is an important work of cultural construction, so that employees can truly realize their value in the enterprise, so as to create a feeling of support for the enterprise; fourth, create an attractive working environment, give excellent talents the opportunity to fully develop; fifth, cultivate employees' loyalty spirit to the enterprise, with loyalty cohesion, employees will not be in difficulty in the enterprise It is a part of the deep cultural construction of the enterprise to leave the enterprise and cultivate the loyalty of employees This work must be done for a long time Popularity two: pay attention to training In enterprises, many managers always complain about the poor quality of employees and lack of understanding of the difficulties of enterprises But at ordinary times, they have no time to pay attention to the training and education of employees, and they are unwilling to invest energy and capital in team building, which is just an important reason for the low popularity of enterprises The enterprise must manufacture products, but the enterprise is also the school of educating people As the most important factor of an enterprise, only those who are first-class can produce first-class products and gain the right to win the market in the fierce competition environment In this regard, some enterprises have realized this, and there are numerous examples in this regard Therefore, leaders of enterprises should actively support staff training, especially through multi investment, increase investment in staff training, and forge the "soul of the enterprise" through persistent training Popularity 3: respect for employees Enterprise transformation is to make them become the main body of the market and realize "four self" However, all of this depends on the active participation of the staff and the role of the team In the case of enterprise recession, it is obviously difficult for managers to support themselves only by their personal strength, and they must rely on the joint efforts of all employees It is also necessary to improve the incentive mechanism and mobilize the enthusiasm of employees Operators must adhere to people-oriented management, create a large family atmosphere of mutual respect, mutual trust, no distinction between superiority and inferiority, harmonious and enterprising, so that all employees can have a sense of belonging, pride and achievement According to Maslow's hierarchy of needs theory, to achieve self and achievement is the highest demand of human beings We should encourage employees' morale through various methods such as reward, promotion, promotion and authorization Only when the employees participate in the management and are the real masters, can the enthusiasm and creativity of the employees be aroused     In the depressed environment of the enterprise, in order to reduce the labor cost, the operators usually cut down a lot of personnel This kind of indiscriminate reduction of personnel has made many years of investment in human resources go down the drain In fact, they throw the treasure into the water, which leads to the panic of the enterprise people and the loss of confidence of the employees in the enterprise and their future The "popularity" of the enterprise is easy to start at this time Loss Therefore, in order to keep people's hearts stable and enhance the cohesion of employees, enterprises should take the road of "better troops and simpler administration", treat it differently, carry out it orderly and step by step, and make compensation for ideological work and economic interests Popularity is the morale of an enterprise If an enterprise has no popularity, it will collapse sooner or later (DU Chengping)