After the white peach and coconut flavors, which flavors will become popular in the autumn and winter beverage market?

White peach and coconut can be said to be the "top trend" in the beverage industry in recent years, from white peach flavored sparkling water, cheese white peach oolong, to raw coconut latte, raw coconut coconut milk jelly, for a time, it seems that all beverage brands, new tea Drinks stores are launching products with related flavors

According to the flavor insight report of spice supplier Fona last year, since 2014, the global white peach flavored new products have increased by 63%, of which the Asia-Pacific region accounts for 83%; and according to the "2021 Q2 China Online High Growth Consumer Market White Paper", The high-growth fruity flavor in beverages is coconut milk, which recorded sales of 169.

The aroma and appearance are combined with the

In 2009, Suntory launched white peach-flavored sparkling wine, and in 2014, it launched Qintao water, but at that time, the domestic market was still relatively unfamiliar with the concept of "white peach", until 2018, when Yuanqi Forest white peach-flavored sparkling water became a hit, "white peach flavor" It was really popular in the food and beverage market, including domestic and foreign beverage giants – PepsiCo launched White Peach Oolong-flavored soda, Coca-Cola launched White Peach Oolong Tea-flavored sparkling water, and Nongfu Spring launched White Peach-flavored sparkling water

As a subcategory of peaches, white peaches can always arouse people's yearning for beautiful things with their sweet and soft taste, milky white appearance and unique aroma

Searching for "white peach" on Xiaohongshu has more than 350,000 notes.

"Coconut Milk+" penetrates the coffee scene

The rise of coconut flavors may be related to the wave of plant-based beverages under the healthy consumption trend

Luckin’s raw coconut latte has repeatedly sold out of stock, and its raw coconut series products sold over 10 million cups per month.

According to statistics, from February to July this year, more than 20 beverage brands and more than 160 new products use coconut elements, ranging from coconut water, coconut milk, coconut milk to raw coconut milk and thick coconut milk, and their presentation methods are constantly iterating.

The popular coconut milk products for tea making have also attracted the attention of coconut milk suppliers such as Fino

Osmanthus, chestnut, blood orange,

So after white peach and coconut, what will be the next flavor that stands out?

The 2021 Beverage Industry Flavor Trends show that classic citrus flavors are elevating their status through origin, type and nuance

The imagination of seasons is also an important reason for the popularity of flavors, such as cherry blossoms in spring, watermelons and bayberry in summer, and in the face of autumn and winter, sweet-scented osmanthus, chestnuts, pumpkins, grapefruit, etc.

　　According to Fona's autumn taste survey statistics, 51% of consumers say they like autumn the most, and 32% will buy autumn flavors as soon as they hit the shelves

　　Returning to the domestic market, sweet-scented sweet-scented osmanthus flowers in autumn, sugar-fried chestnuts on the street, roasted sweet potatoes and taro in winter, these flavors also bear the imagination of domestic consumers for autumn and winter

　　According to the statistics of new products of 15 chain-made tea brands by the Drink Power Laboratory, 1/4 of the new products launched in September are osmanthus beverages.
In addition to adding osmanthus flavored syrup or using osmanthus oolong as the tea base, there are also different types of beverages.
Few brands try to add osmanthus jelly or sprinkle dried osmanthus into the drink to add flavor
.

　　Not only is sweet-scented osmanthus popular in the new tea industry, but coffee with sweet-scented sweet-scented osmanthus has also set off a small craze in autumn
.
Starbucks' Osmanthus Mianyun Latte, Manner's Osmanthus Longjing Latte, Piye Coffee's Osmanthus Wine Latte, Ruixing's Osmanthus Oatmeal Latte.
.
.
Osmanthus Latte can be said to be the autumn atmosphere team of major coffee stores.
Most of them appear for a limited time, bringing the breath of autumn to consumers' taste and smell
.

　　Another popular flavor in autumn and winter, chestnut, also showed its advantages in the cooler weather
.
Yang Shizhong, the R&D director of Percent Tea, once revealed an idea to the media: to match the chestnut with the hot coconut milk this year, and to combine the aroma of coconut in the chestnut, it may become a popular item in autumn and winter
.
Not long ago, Nai Xue’s tea launched the new raw coconut caramel chestnut treasure tea, which combines chestnut and raw coconut, and also focuses on the fireworks of autumn in marketing
.

　　These new flavors in the beverage industry go from niche to popular, and finally "passed" or become mainstream.
This whole process is often the first to feel the change in offline catering channels
.
When a certain beverage sells well, peers flock to it.
While competing, they are also working together to cultivate consumers, such as the application of niche fruits such as tangerine and yellow peel
.
Behind the launch of the new flavors, there have actually been a lot of "tasting" and voting, and raw material suppliers will also give relevant suggestions
.

　　But sometimes the rise of a flavor comes with a bit of serendipity, such as the soda sparkling water flavored with Cucumber in the Genki Forest
.
According to media reports, a random tasting by employees of Yuanqi Forest at a food exhibition led to the application and popularity of cucumber flavor in its products
.

　　As for whether there will be unexpected new flavors to become a dark horse in the beverage industry this autumn and winter, consumers will give the answer with their own choices
.

　　(Summer Shark)

"China Food News" (07 edition on October 18, 2021)

(Editor in charge: Luo Chen)