After the waves carry the banner of health consumption? The era of universal nutrition has come.

original title: After the waves carry the banner of health consumption? The arrival of the national nutrition era 2020 the biggest wish is what, healthy alive!iiMedia Research "2020 China's "New Crown Epidemic Period" consumer behavior big data monitoring report" shows that during the outbreak, 70% of Internet users increased their consumer preferences for medical and health supplies, while in February 2020 in China's online shopping sector APP monthly active user growth of the top 10 platforms are pharmaceutical and fresh electric ity platform. Relevant data show that in the first quarter, Ali channel health food sales of 4.891 billion yuan, up 16.01% year-on-year. As a result of the outbreak, consumers have significantly increased their attention to their personal health.please enter the picture description in fact, long before the outbreak, the national health consumption continued to rise has become a trend. According to the 2018 National Health Cross-border Consumption Trends Report, with the increase of national health awareness, the amount of health product consumption has steadily increased in the past three years, and even pressure on beauty and clothing, becoming the fastest growing category.please enter the picture description and carrying the flag of health consumption is the legend - the post-wave (this young man). Drive the Buddhist health, punk health trend of them, health consumption of the fighting power is also very strong. According to the 2019 Health Care Industry Concern Analysis Report, more than 60% of the groups concerned with health products are post-90. People's Network statistics show that for two consecutive years double eleven, the major dietary nutrition supplement brand e-commerce channels growth trends and potential can not be ignored. Take a well-known dietary supplement brand brand, for example, its 2019 double eleven day, Ali and JD.com official flagship store sales of more than 120 million yuan. As we all know, the main consumer group of e-commerce is young people, therefore, the above data also confirmthe the fact that young people have strong healthy consumption power.surprised? After all, dietary nutritional supplements are impressioned as "good-hearted" for the former (middle) waves (old) (years). But now, it is also the new favorite of young people, and become the healthy consumption choice of the whole people.Why doeshave such a consumer trend?'s Choice for Tomorrow: Healthy Into National C 1, national health demand is rising from the social environment, health under the epidemic has become a hot topic of national discussion, nutrition is a top priority. From improving immunity, to three meals a day nutrition match, to nutrition prevention ... Many authoritative institutions, media, experts formed a "nutrition team" to carry out the national nutrition science, never found that there is so much nutrition knowledge needs to explore.from the perspective of personal life, fast-paced, high-intensity working methods gradually began to crush the young people's bodies, more than 75% of the country people are in sub-health. Health has become our highest demand, and even pressure "promoted and raised wages, married to the white rich beauty", and this outbreak is the health needs to a higher position.not only personal attention, but also the state is also supporting. In the past, we always focused on the "sick and ill" medical policy, but now, "no disease and disease prevention" of the health of China strategy has been put on the agenda.health becomes the national C, our desire for health is becoming more and more vigorous.2, nutrition awareness is advancing at a rapid pace in recent years, the level of health literacy of Chinese residents is steadily improving, reaching 17.06 percent in 2018, at the same time, the state has explicitly proposed to promote the national level of health literacy of residents by no less than 30% by 2030.enter picture description as our health needs become more refined and urgent, the status of health disciplines such as nutrition is becoming more and more important, especially the ease of communication brought about by the Internet and smartphones, we can gain faster access to more scientific knowledge and gain a deeper understanding of nutrition.consumers have needs and awareness, the market for dietary nutritional supplements has naturally emerged.3, dietary nutrition supplement industry in China's rapid developmentthe concept of dietary nutrition supplements, the actual origin of the West, has been systematically introduced into China less than 25 years. However, the data show that China's dietary supplement industry has maintained more than 10% of the market growth rate since 2014, higher than the global market, can be said to expand very rapidly., the service level and operating level of the entire industry has been significantly improved, some domestic head enterprises to achieve world-class level, product quality has been recognized by the market. Consumption data to a certain extent reflects the domestic head enterprises market position, can see this type of high-quality enterprises in the future there is still a huge space for development. in general, the rapid development of basic market education and health industry brought about by the rise of nutrition science as an external driving force has given consumers more choice, and the improvement of chinese people's health consciousness and emphasis on health have become the core of this trend of healthy consumption. It can be said that the dietary nutrition supplement "popularity" is reasonable. : overseas mature market more segmented, high level of consumer awareness to overseas mature market for example, the United States dietary nutrition supplement penetration rate of 50%, Japan penetration rate of 40%, China only 20%. The average u.S. dietary supplement consumes $88.5, Japan $82 and China $14.3, 16 percent of the U.S. It can be seen that compared with the mature market, China's dietary supplement market still has a large space for development. at the same time, the foreign mature VDS market also presents several important characteristics: basic nutrition first, high national recognition, high degree of product segmentation. example of the United States, their high approval of dietary nutrition supplements, up to 76% of adults are eating dietary nutrition supplements, and the proportion of age groups is relatively average; Enter image caption Dietary supplements have become a trend, whether in the United States, China, or around the world. According to relevant forecasts, China's nutritional health food market size of about 600 billion yuan in 2019, based on the average annual growth rate of 15% in recent years, China is expected to soon become the world's largest nutritional health food consumer market. So, what will be the future trend of the VDS industry? future: industry standardization, enterprise science and technology win, national nutrition advance we have reason to believe that: the epidemic will change the consumer's understanding of nutrition and health to a certain extent, and dietary nutrition supplement industry may be the window period of development, the future will be more diversified, scientific and technological, standardized image to bring consumers a new health experience, thereby promoting the national nutrition advance. first of all, the industry will tend to normalize, in order to win back the trust of consumers. China Nutrition Health Food Association in the media interview, from the development of norms, in the norms of development, is the only way to mature the industry. The public is looking forward to a trusted VDS industry environment. for enterprises, the development of science and technology, the future of the world must belong to the forefront of science. Relevant industry research institutions forecast: marketing-driven to technology-driven has become an industry trend, based on systemthes and ecological views, for the human body leading to a certain health problem (whole or partial) of the adverse nutrition ecology assessment, and then based on the results of customized multi-component, systematic nutrition intervention solutions, will become the new market master. Predictably, the development trend of the dietary supplement industry will be upgraded from the low-tech health consumer goods industry to the high-tech health intervention management integrated service industry. along with the popularization of scientific nutrition knowledge, the concept of dietary nutrition supplements is also more well-known, the future national health literacy will be further enhanced, the Chinese people will systematically and dialectically grasp the scientific relationship between nutrition and human health, and can make scientific consumption decisions, to this point, the era of nutrition for all or will accelerate.
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