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    Home > Food News > Food Flavorings News > After the pain of 315, where will the sauerkraut go?

    After the pain of 315, where will the sauerkraut go?

    • Last Update: 2022-04-21
    • Source: Internet
    • Author: User
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    The annual and vigorous 315 campaign has ended, and public attention has already shifted to the crash of the Boeing plane of China Eastern Airlines and the prevention and control of the epidemic in Shanghai Lajiao
    .
    When the media reports are gradually fading out of sight, I want to go back and talk about "soil pickles " and add a few personal opinions.
    I don't like it
    .
     
    1.
    Tukeng pickles are "folk wisdom"
     
    Tukeng pickles appeared around the early 1990s.
    It should be said that this is the folk wisdom of farmers who made simple things out of the rudiment, used local materials and adapted measures to local conditions
    .
    Although the earth pit pickles may seem out of date, they should not be killed with a single stick
    .
    Whether it is from the perspective of increasing farmers' income or meeting the sharp increase in consumption, Tukeng pickles were successful in the historical context at that time
    .
     
    In fact, the pit has not always been like this, and it has also experienced technical iterations of "soil pit", "soil pit + mulch", "soil pit + food-grade film"
    .
    It's just that the speed of keeping pace with the times is relatively slow, and it has not kept up with the leap-forward development of the national economy and mass communication
    .
    Similar problems are not uncommon in the field of primary processing of agricultural products, and now may be the time to make up for the shortcomings
    .
     
    Whether it is sauerkraut or sour beans, it can meet the needs of more than one billion people and at the same time have to be cheap and beautiful.
    It is impossible to rely on the jar, and the soil pit is not a long-term solution.
    In the end, it is necessary to standardize the standard pickling pool in the factory
    .
    In fact, the pickling pool in the factory can also reproduce the flavor of traditional craftsmanship, which is safer and more hygienic, and is also the development direction of the modern food industry
    .
     
    2.
    Industry upgrading takes time
     
      Someone did a calculation
    .
    Huarong County must have at least 15,000 standard pickling ponds (5m×5m×4m, or 100m 3 ) for more than 1 million tons of mustard greens
    .
    The government's stance on banning soil pits is very firm, but pickles are after all an industry, not the Internet, and a few lines of code and a patch can make them look brand new
    .
     
      After this incident, the degree of industrial concentration, supply chain construction and standardization will definitely be greatly improved, but the scale of the funds, talents, industrial land, facilities and equipment required for the upgrade will be very large, and it is impossible for the pickling pond and workshop.
    It was built overnight, and millions of tons of mustard greens couldn't be seen rotting in the ground
    .
    Therefore, similar production methods will exist for a period of time in the future, but they do not dare to flow to large food processing companies and chain catering companies, and there is a high probability that they will go to farmers markets, small processing plants and small and medium-sized restaurants
    .
     
      Two days ago, during the epidemic in Shanghai, I saw someone posting pictures, and the food in the supermarket was swept away.
    Only the sauerkraut and beef noodles were left alone
    .
    In fact, it is really unnecessary.
    The sauerkraut you buy at the farmers market is far less safe and hygienic than the sauerkraut that has been thoroughly quality-controlled by food companies, but it is invisible
    .
     
      3.
    Food safety is paid by consumers
     
      Why Tukeng pickles are popular, mainly because they are cheap
    .
    The scale and intensification of formal factories can reduce costs, but all management requirements will increase costs, and the relationship between supply and demand ultimately determines the market structure
    .
    When most people are price-sensitive consumers, both producers and consumers have to make a trade-off between price and quality
    .
     
      In fact, everyone understands the truth that you get what you pay for, but public opinion often avoids this issue
    .
    One side is shouting that food safety is the four most stringent, the other side is shopping around for a few cents and a few cents, and finally "the one with the lower price gets it"
    .
    And those who have the right to speak in public opinion may have forgotten that there are 600 million people in China with a monthly income of less than 1,000.
    What do they really care about is the price or the pit?
     
      It was often said before that "it is a hooligan to talk about toxicity without dose", but in fact, "it is also a hooligan to talk about (food safety) management requirements without cost"
    .
    Food safety is ultimately paid for by consumers.
    As long as there is a large amount of "low-end demand", "low-end products" will not disappear
    .
    Huarong rectified the pickles in the soil pit, and this part of the demand will definitely be filled by another county
    .
     
      Now think about it again, is it easier to understand the connotation of "common prosperity"? If you don't understand, just read "Father's 5 Yuan Lunch"
    .
    You who eat spicy food, talk about the four most stringent food safety, which is the modern version of "why not eat minced meat"
    .
      The annual and vigorous 315 campaign has ended, and public attention has already shifted to the crash of the Boeing plane of China Eastern Airlines and the prevention and control of the epidemic in Shanghai Lajiao
    .
    When the media reports are gradually fading out of sight, I want to go back and talk about "soil pickles " and add a few personal opinions.
    I don't like it
    .
    Sports epidemic pickles
     
      1.
    Tukeng pickles are "folk wisdom"
     1.
    Tukeng pickles are "folk wisdom"
     
      Tukeng pickles appeared around the early 1990s.
    It should be said that this is the folk wisdom of farmers who made simple things out of the rudiment, used local materials and adapted measures to local conditions
    .
    Although the earth pit pickles may seem out of date, they should not be killed with a single stick
    .
    Whether it is from the perspective of increasing farmers' income or meeting the sharp increase in consumption, Tukeng pickles were successful in the historical context at that time
    .
     
      In fact, the pit has not always been like this, and it has also experienced technical iterations of "soil pit", "soil pit + mulch", "soil pit + food-grade film"
    .
    It's just that the speed of keeping pace with the times is relatively slow, and it has not kept up with the leap-forward development of the national economy and mass communication
    .
    Similar problems are not uncommon in the field of primary processing of agricultural products, and now may be the time to make up for the shortcomings
    .
     
      Whether it is sauerkraut or sour beans, it can meet the needs of more than one billion people and at the same time have to be cheap and beautiful.
    It is impossible to rely on the jar, and the soil pit is not a long-term solution.
    In the end, it is necessary to standardize the standard pickling pool in the factory
    .
    In fact, the pickling pool in the factory can also reproduce the flavor of traditional craftsmanship, which is safer and more hygienic, and is also the development direction of the modern food industry
    .
    sauerkraut
     
      2.
    Industry upgrading takes time
     2.
    Industry upgrading takes time
     
      Someone did a calculation
    .
    Huarong County must have at least 15,000 standard pickling ponds (5m×5m×4m, or 100m 3 ) for more than 1 million tons of mustard greens
    .
    The government's stance on banning soil pits is very firm, but pickles are after all an industry, not the Internet, and a few lines of code and a patch can make them look brand new
    .
    3
     
      After this incident, the degree of industrial concentration, supply chain construction and standardization will definitely be greatly improved, but the scale of the funds, talents, industrial land, facilities and equipment required for the upgrade will be very large, and it is impossible for the pickling pond and workshop.
    It was built overnight, and millions of tons of mustard greens couldn't be seen rotting in the ground
    .
    Therefore, similar production methods will exist for a period of time in the future, but they do not dare to flow to large food processing companies and chain catering companies, and there is a high probability that they will go to farmers markets, small processing plants and small and medium-sized restaurants
    .
     
      Two days ago, during the epidemic in Shanghai, I saw someone posting pictures, and the food in the supermarket was swept away.
    Only the sauerkraut and beef noodles were left alone
    .
    In fact, it is really unnecessary.
    The sauerkraut you buy at the farmers market is far less safe and hygienic than the sauerkraut that has been thoroughly quality-controlled by food companies, but it is invisible
    .
     
      3.
    Food safety is paid by consumers
     3.
    Food safety is paid by consumers
     
      Why Tukeng pickles are popular, mainly because they are cheap
    .
    The scale and intensification of formal factories can reduce costs, but all management requirements will increase costs, and the relationship between supply and demand ultimately determines the market structure
    .
    When most people are price-sensitive consumers, both producers and consumers have to make a trade-off between price and quality
    .
     
      In fact, everyone understands the truth that you get what you pay for, but public opinion often avoids this issue
    .
    One side is shouting that food safety is the four most stringent, the other side is shopping around for a few cents and a few cents, and finally "the one with the lower price gets it"
    .
    And those who have the right to speak in public opinion may have forgotten that there are 600 million people in China with a monthly income of less than 1,000.
    What do they really care about is the price or the pit?
     
      It was often said before that "it is a hooligan to talk about toxicity without dose", but in fact, "it is also a hooligan to talk about (food safety) management requirements without cost"
    .
    Food safety is ultimately paid for by consumers.
    As long as there is a large amount of "low-end demand", "low-end products" will not disappear
    .
    Huarong rectified the pickles in the soil pit, and this part of the demand will definitely be filled by another county
    .
     
      Now think about it again, is it easier to understand the connotation of "common prosperity"? If you don't understand, just read "Father's 5 Yuan Lunch"
    .
    You who eat spicy food, talk about the four most stringent food safety, which is the modern version of "why not eat minced meat"
    .
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