After SARS, the recovery of poultry industry in Guangdong was embarrassed

Introduction: according to the report of Nanfang Daily, the recovery of poultry industry in Guangdong has been a disaster Some enterprises destroyed chickens and eliminated breeding chickens ahead of time, resulting in a lack of seedlings to resume production This group of people, only two weeks later, their tone has changed They still complain about the loss, but they used to scold the SARS epidemic for dragging down the poultry industry Now they regret that the production reduction was so fierce that no seedlings have been restored to production 8rv on the afternoon of May 26, in a conference room of Guangdong building, a person in charge of a leading poultry enterprise was more and more excited It turned out that he had no idea that in a short period of time, the internal medicine research institute had made it clear that the culprit of SARS was not chickens The World Health Organization had so quickly lifted its travel warnings to Guangdong and Hong Kong The sharp rebound in consumer spending has raised the poultry industry to normal or even better levels in the past few days At this time, however, the poultry industry suddenly found that poultry production, which was in urgent need of recovery, faced a more serious problem: no chicken seedlings In May, Guangdong poultry industry experienced a roller coaster like dramatic change again The loss of 8rv broiler seedling enterprises started after the slow sale of broilers 8rv in February this year, the rumor that SARS was caused by chickens, as well as the bird flu incident in Hong Kong in March, made the broiler industry suffer the merciless attack of the market first Within a few months of 8rv, the price of broiler plummeted from 7-10 yuan / kg to 3.5 yuan / kg, and the sales volume was also very limited Individual farmers began to reduce the feeding of chickens, while large breeding enterprises forced to reduce production, generally by more than 30% The reduction of 8rv broiler production quickly spread to the source of poultry industry - seedling, whose price fell rapidly According to the statistics of Foshan Gaoming Xinguang agriculture and animal husbandry Co., Ltd., from January to April this year, the company produced 22.6 million seedlings, with an average price of 0.545 yuan / feather, and an average loss of 0.485 yuan per feather 8rv, then, the seed companies began to reduce feeding and control egg laying; seeing that the SARS epidemic has not been effectively controlled and worried about the continued downturn in consumption, the companies took more extreme measures: selling eggs as vegetables and eggs, and then destroying the chicken seedlings, eliminating the breeders early and forcing some breeders to change feathers According to the statistics of 8rv Foshan gaomingxin agriculture and animal husbandry Co., Ltd., the company has eliminated nearly 100000 sets of breeders from April to may, sold more than 20 tons of breeders and eggs, destroyed 1.36 million chickens, and the lowest price of commercial chickens is 0.02 yuan / piece 8rv Guangzhou animal husbandry Corporation eliminated some breeders in March and some breeders in May After such "three steps", the production of chicken industry was reduced by more than half at the end of April 8rv at that time, a chicken breeding enterprise used a rather literary term to describe the tragic situation of chicken farms when reporting to the association: struggling on the edge of collapse 8rv, the report material written on May 6, excitedly wrote: if the situation does not improve by June, 80000 hens that are ready to lay eggs will be sold at a price of 10 yuan each, so far, the fragrance of chicken will go out, and the chicken farm will no longer exist From here to there, the whole chicken industry will cease! 8rv terminal market shocks the industry chain 8rv, but two weeks later, the situation changes completely in the opposite direction On May 23, the World Health Organization lifted travel warnings for Guangdong and Hong Kong On May 24, Xinhua news agency released the research results of the animal coronavirus focus investigation team of the Ministry of agriculture, saying that SARS virus has nothing to do with livestock, poultry and pets The citizens of Guangdong Province, who have not eaten chicken for several months, are suddenly liberated, and "no chicken, no dinner" is once again regarded as the norm by restaurants and citizens The price of broilers rebounded sharply, rising to 6.4-6.8 yuan / kg, and the market continued to be optimistic At the same time, the price of chicken seedlings increased significantly "On May 25, the number of chickens in this farm rose from 1 yuan per chicken to 1.5 yuan per chicken I didn't expect that it would recover so fast," Huang, manager of the chicken seedling Department of the Livestock Research Institute of the Provincial Academy of Agricultural Sciences, told reporters "8rv, however, due to various reasons such as capital flow and relationship with farmers, most of the chicken breeding enterprises have greatly reduced their production Although the whole industry has not collapsed, it has lost its vitality It will take a long time to incubate new chickens, so we have to watch the market go up day by day 8rv all kinds of facts show that the unsalable broiler leads to the backwardness of the chicken seedlings, and the market of the best-selling chicken seedlings is also bullish Accordingly, feed, transportation and other industries are also affected 8rv poultry terminal products produce "Butterfly Effect" on the whole industrial chain, which greatly affects the stability of the whole chain However, the supply quantity of the end product live chicken is too large, which is restricted by many conditions such as sanitation and storage It is easy to have problems, which is the most unstable factor in this chain An important measure for 8rv to maintain the stability of the end product market is to reduce the supply of live chicken and increase the supply of fresh frozen chicken with better storage resistance and hygienic conditions However, the habit of Guangdong and Hong Kong consumers not eating iced chicken makes it seem that there is not much market space for iced chicken 8rV Zheng Hong, Secretary General of the provincial poultry industry association, believes that frozen chicken will become the main type of poultry consumption in the future, but it must meet two preconditions: first, to solve the health quarantine of frozen chicken, to ensure that the frozen chicken entering the supermarket and the meat stall pass the strict inspection and quarantine, is a safe and healthy food; second, to solve the brand problem, the frozen chicken will pass the supermarket and other routes In order to make people believe in the quality of iced chicken, brand building is inevitable However, at present, these two factors are very lacking The biggest problem is that domestic consumers have a big misunderstanding about the concept of frozen chicken It is generally believed that frozen chicken is the frozen chicken slaughtered well, in fact, the latter is the frozen chicken with lower quality 8rv according to experts, frozen chicken is a kind of carcass slaughtered in strict accordance with the quarantine system Under the condition of - 20 ℃, the carcass temperature is rapidly cooled down from about 38 ℃ to 0 ℃ to 4 ℃ within 24 hours, and it is always kept in the range of 0 ℃ to 4 ℃ during the following processing, circulation and distribution Compared with the frozen chicken stored below - 18 ℃, 8rv is not dehydrated after freezing, and the water-soluble vitamins and proteins rarely flow out with the water It can preserve the nutritional value of the meat, the texture is soft and juicy, and the taste is delicious It is easy to cut and cook, and it can be completely suitable for the consumers in Guangdong and Hong Kong who are fond of eating fresh chicken 8rv in view of the resistance of the current market consumption habits to iced chicken, an agricultural expert from Shantou Agricultural Bureau even proposed that the poultry industry should not only respect the original consumption habits of the citizens, but also pay attention to learning from the experience of other countries and foreign countries, and selectively adopt some new methods to guide the citizens to accept the new habits 8rv but neither of these two problems can be solved in a short time 8rv moreover, with the gradual disappearance of SARS, the gradually restored poultry industry, like the slowly rising roller coaster, is moving towards a higher place, and no one seems willing to think about when the next dive will occur However, as long as there is no fundamental change in the pattern of terminal products, it can be expected that the next dive is only a matter of time 8rV