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The US Food and Drug Administration and the US Department of Agriculture require food to be labelled so that consumers can make informed choices
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More than 70 companies around the world are developing cell culture protein products, and they have invested USD 360 million in 2020 alone
.
As products get closer to commercialization, adopting a common name is crucial
This study by Professor William Holman, head of the Department of Human Ecology at the School of Environmental and Biological Sciences at Rutgers University, confirmed his earlier results of comparing the seven potential names of these products
.
In this new study, 1,200 representative consumers evaluated Atlantic salmon on the package, which was designed to mimic the salmon in the grocery store and labeled "cell-based seafood" or "cell-cultured seafood" "Tag
.
These names are evaluated through five criteria to test their ability to meet FDA labeling regulations and the needs of manufacturers to sell products
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These standards include the ability of each term to help consumers distinguish between cell cultured seafood and wild and farmed fish, without detracting from cell culture or traditional products, and don't make people think that these products are unsafe, unhealthy, or nutritious
Holman said: "The results of the study show that both'cell-based seafood' and'cell-cultured seafood' are in compliance with FDA regulations
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They help most consumers understand that the way new products are produced is different from the'wild' that they may have purchased.
Participants in the study reported slightly better overall impressions, slightly higher interest in tasting, and slightly higher likelihood of buying products labeled "cell-based seafood" instead of products labeled "cell-cultured seafood"
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This new product is produced using the same muscle cells, fat cells and connective tissue cells from fish, and is expected to have the same appearance, taste, nutritional quality and health benefits as traditional seafood
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These new products will be produced in a sterile environment, so they are free of mercury, pesticides, microplastics, antibiotics and other contaminants
William K.
