ADM publishes 2023 Flavor & Color Trend Outlook

ADM, a global leader in human nutrition, has released key trends in flavor and color for 2023, predicting which flavors and colors will attract and continue to gain consumer attention
in the coming year.
The analysis shows that the flavors and colors emerging in 2023 will reflect consumers' desire to surprise, explore, pursue all forms of wellness, and desire
for self-expression.
As consumers incorporate emotional appeal into their product purchases, products in the new year will exhibit more dynamic characteristics, including dreamy flavor experiences and bold, captivating colors
.

Trend 1: Turn bright and feel good

Events over the past few years have changed consumers' perceptions of the future and amplified their concerns
about personal health, finances, and the environment.
Globally, 47% of consumers say "difficulty finding time to relax" is the number one barrier
to achieving a healthy life.
In the coming year, people will increasingly seek opportunities
for relaxation.
As a result, consumers prefer flavors and colors
that make them feel good.

Muled violet and languid lavender will be used in
products such as bubble tea, ice cream and functional drinks.
Floral and herbaceous notes such as nutty purple sweet potato, sweet berry, plum or grape will be used to meet consumers' need
for relaxation in changing times.
Similarly, neutral tones that echo the cozy vanilla flavor will continue to be sought after
in the new year by creating a warm and relaxing atmosphere for consumers.
The overall consumer demand for clean label also supports this simplistic trend
.

Analytics show that 32% of global consumers plan to improve their sleep habits or health in the next 12 months; 69% of consumers say simple, recognizable ingredients influence their purchasing decisions
.

Trend 2: Rich flavor Saturated shades

In the new year, people will say goodbye to millennials and welcome Viva Magenta
.
Pantone's 2023 representative colors are accompanied by a new wave
of self-expression.
Today's consumers seek entertainment and excitement, so eye-catching saturated hues will return to the stage (similar to the 80s of the 20th century).

Specifically, saturated bright pink, which symbolizes vitality, optimism and boldness, will be favored
by all kinds of products.

This emotionally impactful color will echo special product flavors such as dragon fruit, pink grapefruit, mixed fruit, rose and pink floral aromas, etc.
, in a variety of exaggerated baked goods, desserts, cocktails and full-bodied sauces
.
Even simple water, with a hint of rose, can create an exciting taste
.
Interestingly, 74% of global consumers say they prefer food and beverage products
with new, unusual or exotic flavors.
Flavors popular in North America, such as watermelon, mango and berry, are growing rapidly in demand year by year while also providing inspiration
for the rest of the world.
In addition to pink, saturated shades of orange, blue, cyan and purple will be paired with bold flavours such as blue raspberry and sweet potato, with continued highlights
throughout the year ahead.

Trend 3: Deep Blue Sky Eager to explore

"Escape" is the key theme
of the new year.
Consumers are looking for foods
that will make their taste buds travel and lift their moods.
Among the factors driving this appeal is consumers' desire to idealize their selves, a unique sensory journey that reflects their future selves
.

The popularity of Elysium follows this trend – with vast skies and seas heralding entirely new possibilities
.
The blue hue is complemented by refreshing flavors
that symbolize "miracle" and "happy escape".
Market research shows that among the five major food and beverage promotional terms with (faster) year-on-year growth, "limited edition" represents consumers' demand
for "experience" and "dreaminess" of products.

At present, such fairytale dreamy flavors as "mermaid" and "snowman" have appeared, especially in the field of
beverages.
Juicy blue raspberry and sweet and sour blackberry are still popular beverage flavors and will be brightened
by the addition of pure citrus flavors.
In addition, in confectionery applications, flavours such as mint, marshmallow, birthday cake and tropical cocktails provide an exhilarating lightness
.
With a thirst for adventure, exotic flavours with a variety of spices and regional delicacies bring a sense of
exploration to the everyday ready-to-eat and savory snack scene.

Trend 4: Uplift the mood and benefit the environment

Consumer demand for proactive support for their overall health is not going to cool
down anytime soon.
People pursue both physical and mental health, and want to maintain a healthy lifestyle through functional ingredients, while using color and flavor to lift the spirit.

Orange tones, whether saturated papaya or vibrant citrus, reflect this need
.
Ripe and fruity citrus, tropical mango and passion fruit, juicy pitted fruits, as well as fresh mint, Chinese herbs and plant extracts breathe new vitality and energy
into dishes, sweets and nutrients.

Health-conscious consumers are often responsible at the same time
.
As consumers pursue personalized health, they also want to have a positive impact on their communities and the planet as a
whole.
More and more products are beginning to incorporate colors and flavors
that consumers believe are relevant to sustainability.
Globally, 73% of consumers say they have a favorable opinion
of companies that can disclose where and how their products are manufactured, raised or grown.
The analysis shows that citrus flavor is still the mainstream classic flavor, accounting for nearly 30% of new products on the market; 43% of consumers believe that plant extracts represent quality and deliciousness
.

(Luo Chen)

Preliminary review: Li Song Responsible editor: Zhao Yu Review: Wang Jinchen