Actors Tang Yan and Huang Lei "Double Endorsements" Jiabrita Opens a New Era of Goat Milk Feeding

Following the signing of actor Huang Lei in 2019 as the "Recommended Ambassador of Kabrita Goat Milk", after leading goat milk from "niche to mainstream", Ausnutria's high-end goat milk powder brand Kabrita has made a heavy official announcement.

With the post-90s and 95s becoming the main parenting group, bringing new concepts of parenting and consumption, and constantly pursuing better for babies

In line with consumer trends, in order to meet consumers' pursuit of better nutrition, Kabrita upgraded its brand strategy - "better nutrition for babies" in 2021, and carried out a full range of resource matching support strategies

Kabrita understands that breast milk is the gold standard for infant nutrition

Relying on Ausnutria's "Top Ten Breast Milk Research Projects in the World" and China's "Global Chinese Breast Milk Database", Kabrita has made full use of and transformed the research results of goat milk breast milk, including amino acid optimization, vegetable oil and structural fat ratio.

As the main force of milk powder consumption, the new generation of parents advocate scientific raising of children, but also pursue personalization.

The official announcement of the launch of "dual endorsements" is another important starting point for Kabrita to continue to enhance its brand power

Kabrita stated that it will adhere to the "brand + channel" dual-engine-driven strategy, as always, deeply embrace channels, make joint efforts from terminal image building, marketing promotion activities, consumer services and other aspects, and constantly embrace and empower channel development.

(Yang Xiaojing)

Responsible editor: Zhao Yu Review: Wang Jinchen