About the 21st century, the pulse of the development of feed industry

Introduction: the wave of M & a like a tsunami has swept over China in the past two years The wave of M & A has swept the world SAIC's acquisition of Korean Ssangyong automobile company, Lenovo's acquisition of IBM's global PC and notebook business, TCL's acquisition of Thomson color TV and Alcatel mobile phone, Haier's acquisition of Mattel electric The feed industry is also not spared The fire of M & A is burning all over the country In April 2005, Liu Yonghao, chairman of new hope group, announced his holding of Shandong Liuhe group, and other foreign multinational groups are preparing to announce their acquisition in China In 2004, China's feed industry developed rapidly The total output of feed reached more than 96 million tons, an increase of more than 10% over the previous year The enterprise benefits also showed a synchronous growth state 80% of the enterprises made profits, 15% of the enterprises were flat, only 5% of the enterprises lost money, and the average profit margin of the industry was about 3% The feed output of the top 10 feed production enterprises in China has reached more than 18 million tons, accounting for about 20% of the total output of feed products in China The number of enterprises with an annual output of 100000 tons increased by more than 20% compared with the previous year There are more than 40 large-scale enterprises that produce 200000 tons of feed in groups or annually The feed production of group enterprises has accounted for about 33% of the total feed production of the country These enterprises mainly include: Zhengda, hope, Liuhe, Wenshi, Tongwei, TangRenShen, Hengxing, Zhengbang, Purina, Zhenghong, Dabei agriculture, etc The trend of feed production and sales and market concentration to famous brand enterprises is more and more obvious More than 14000 feed enterprises in China will go bankrupt and close down in large numbers There are "wolves in the front, tigers in the back, and a group of mice in the middle" The difficulties of small and medium-sized feed enterprises can be seen These enterprises are facing the cruel fate of being acquired Entrepreneurs of "7 + 1" consortium full of desire for success explore in difficulties On October 31, 2003, the feed Research Institute of the Chinese Academy of Agricultural Sciences sounded a joint clarion call, representing the presidents of Beijing Dabei agricultural group, Beijing resources group, Beijing Dejia animal husbandry technology Co., Ltd., Hefeng animal husbandry group, Beijing Weijia group, Beijing Jiuzhou Dadi Biotechnology Co., Ltd and Beijing challenge feed technology group, A "7 + 1" high tech feed enterprise consortium has been established Through more than one year's operation, the "7 + 1" high-tech feed enterprise consortium has been increasingly influential in the domestic feed industry, and has been fully recognized by the government and relevant social groups As a result, the member enterprises of the consortium have also been well developed, the sales volume has been greatly increased, and the operating cost has been greatly reduced In order to further expand the influence of the "7 + 1" consortium and give full play to the superposition effect of the member enterprises, the "7 + 1" consortium, after a year of closed operation, has basically formed a relatively perfect internal operation rules After the study and decision of the sponsor, it officially began to attract new members in 2005 With the development of the consortium, it may become "70 + 1" or "700 + 1" in the future, but "7 + 1" will become a concept and a symbol or brand of the consortium [NextPage]
Various activities enriched and enriched the consortium: building a high-level platform to add luster and luster to the "7 + 1" consortium presidents; unified planning and publicity to play the joint effect; joint procurement to bring huge benefits to member enterprises; business investigation and exchange, broaden vision, enhance friendship, and obtain local resources; President's meeting to point out the direction for joint development; the "ministerial meeting" of the Consortium Active and effective; use public media and internal channels of member enterprises of the consortium to actively promote the consortium Now, members of the "7 + 1" consortium are facing a deeper level of joint challenges, and a battle of M & A and anti M & A is about to start The Treaty of the century Mr Zhang Tangzhi is a legend who is not willing to be lonely Although he withdraws his share from Shandong Liuhe group, he still hopes to make some contribution to the industry in his lifetime According to Director Wang of the Department of agriculture and social security of the Ministry of science and technology, "Mr Zhang Tangzhi has more than 200 million assets If he doesn't want to do something, why bother? He will spend all his life." It was this sense of social responsibility that drove the ailing entrepreneur to fly all the way from Singapore to Beijing on August 23, 2005 to discuss the industry development with the "7 + 1" presidents It happened that Liu Yonghao, chairman of the hope group and Wang Xiaofang, director of the Ministry of science and technology were all in Beijing, so these people gathered at the feed house This gathering can be called the century's agreement Mr Zhang Tang thinks that the biggest obstacle of the combination lies in the idea 1 People often think that the enterprise is their own, just like their own son, a handful of excrement and urine to pull it up, if you give it to others, it's not good When it comes to the question of how long Mr Zhang Tangzhi has considered to decide to unite with new hope group, Mr Zhang replied that only two months have been considered, which surprised the president here Such a major decision-making requires such great courage and determination to make a response in such a short time However, Mr Zhang thought that everything will work if ideas are connected, and the decision-making will be quick
Thinking: enterprises beyond the original accumulation stage have changed their development motivation from taking profits as the main purpose to take on social responsibility The wealth accumulated by entrepreneurs has been enough for a lifetime or even ten, and their children and grandchildren can't enjoy it At this time, they bear more of a social responsibility Therefore, for an entrepreneur with a sense of social responsibility, they should no longer Is the enterprise yours or mine? 2 The six principles of close cooperation among enterprises In the discussion, Mr Zhang Tangzhi analyzed the basic principles that need to be grasped in the cooperation among domestic feed enterprises from six aspects: first, deal with the relationship between enterprises and individuals No matter who is engaged in what kind of industry, there is only one competitor, that is themselves To maintain a common heart, humility, to subjugate people with virtue 2、 Properly handle the relationship with employees Employees are not the personal property of managers While protecting their good treatment, they should also be given the opportunity to learn, so that employees can constantly improve themselves, which can also reflect the cohesion of the enterprise 3、 Handle the relationship with suppliers correctly The supplier is the God of the enterprise, and also the source of enterprise interests 4、 Don't think of users as gods Users need training and grow together with enterprises 5、 Don't treat your peers as competitors Peers are business partners 6、 Correctly handle the relationship between enterprises and the government The government is a resource, but it can't be relied on Enterprises relying on the government alone won't develop for a long time Thinking: people often think that they are competing with others all their lives In fact, this is an illusion What they are really competing with is themselves, just like the body and shadow We are often difficult to overcome in the face of difficulties is not themselves? [NextPage] 3 Is it a merger or alliance with Liuhe Lenovo and IBM, as well as new hope and Liuhe group, all call it alliance, which is more appropriate Lenovo only controls a small part of IBM's industry - PC and notebook's global business, while new hope only controls Liuhe's feed sector, so it's more accurate to call it alliance Of course, this is not intended to buckle words, nor to please anyone In the sense of alliance, it is an equal relationship, which is particularly important for the controlling party In order to get the support of Liuhe employees and market recognition, the controlling party should keep a low attitude New hope group is very wise in this regard They adopt the policy of "one country, two systems" First, they guarantee no salary reduction, second, they guarantee no organizational structure adjustment and maintain the current good momentum of development In addition, the new hope also takes the measures of promoting and reusing talents of Liuhe, which makes the people's aspiration In the sense of alliance, it is a win-win situation Lenovo has realized the dream of globalization and internationalization through IBM IBM has obtained the support of tough partners in the Chinese market by ceding small territory, so that other businesses of IBM can develop well in China Similarly, new hope has realized the dream of ranking first in the national feed industry through Liuhe group, and improved its anti risk ability by scale advantage At present, there are more than 170 companies under the restructured group, with annual feed output of more than 6 million tons and total sales of more than 20 billion yuan, ranking first in China, second in Asia and seventh in the world At the same time, Liuhe group can get better development in seed industry, biology, slaughter processing and other fields through new hope group Thinking: in this exchange, we noticed that Chairman Liu Yonghao expressed his hope for the relationship with Liuhe with "unity" From this point, we can see how profound Chairman Liu's accomplishments are How big an enterprise can be is not how much personal charm, how much capital and talents the entrepreneur has, but how big the entrepreneur's mind is Can we say that how big the mind is and how big the enterprise can be? 4 Making money depends on opportunity, saving money depends on ability Looking back on the development process of Liuhe group, Mr Zhang Tangzhi said that Liuhe group and hope group both seized the opportunity of the emerging domestic feed industry at that time and developed rapidly At the end of 1980s, the state just opened the door to the purchase and marketing of grain by the grain sector, and the feed industry was relatively open, with relatively few constraints and policy barriers, which made it easier to develop Liuhe group timely formulated the development strategy of "low profit operation, intensive development and service marketing", and successfully ranked first in Shandong's agriculture and animal husbandry and third in China Many newspaper sellers and floor vendors in the streets of Guangzhou and Shenzhen used to be millionaires and millionaires At the beginning of the reform, they were sellers' markets Although they had little culture, they had the courage to do so, and soon became upstarts However, due to the limitation of knowledge and culture, we can't hold on to our family business, and it soon fell down again Therefore, entrepreneurs must have their own unique features if enterprises can truly develop sustainably Now, Liuhe group boldly overthrows the "three magic weapons" on which they relied for their successful development in the past, and begins to implement the market-oriented integrated service system of agriculture and animal husbandry to advance to a higher goal Thinking: as the saying goes, it's easier to fight against the country than to defend the country The collapse of giant group, the firing of Lantian group and the annihilation of kongfu family wine seem to make people feel that Chinese entrepreneurs are too vulnerable However, do we understand that opportunities are everywhere, but they are always left to the prepared people? The next five years will be China's golden five years Opportunities and