A group of pharmaceutical companies turn to the grass-roots market county market development in the future.

Medicine Network August 7th, as the "anti-epidemic" achieved a decisive victory, each enterprise also began to re-energize, in the second half of the year to regain the first half of the losses.
and where is our market? More and more enterprises are focusing on the county market, why? From the medical union to the medical community, national policy to lead the county market first from the national policy, the pharmaceutical market is a policy-oriented market, and in recent years with the grass-roots market-related policies, all in helping the county grass-roots market development.
this year, the country has been strengthening the policy of graded diagnosis and treatment, and the introduction of the policy of the Medical Association and the Medical Community is precisely the extension of the policy of graded diagnosis and treatment.
May 22, 2019, the National Health And Wellness Commission issued a "Notice on the Pilot Work on the Construction of Urban Medical Unions", requiring that by the end of 2019, 100 pilot cities should fully launch the grid layout and management of urban medical unions, and each pilot city will have built at least one medical union with obvious results;
the introduction of the policy of medical associations and medical community, the development of the county medical market has also been raised to a new height.
small lotus talent spiky corner, the county market development in the future although there are policy leaders, but as an enterprise, still need to analyze the potential and competitive situation from the market perspective. according to
analysis and statistics, the sales of the county-level public hospital market in 2019 has reached 320 billion yuan, an increase of 5.1% over 2018.
at the same time, competition in various therapeutic areas is fierce.
to the antihypertensive market as an example, domestic and foreign-funded enterprises are in the heavy products in it, it can be seen that many enterprises to the county-level market attention.
also recently reported that AstraZeneca will enter the county market, the establishment of the oncology division, which shows that the county hospital will become the main battleground for foreign-funded enterprises and domestic enterprises.
the future development of the county market, will become a new engine for many enterprises.
smoke has been burned, who holds the cow's ear? It depends not only on the size of the business, but also on the marketing strategy and execution of the business.
seize the opportunity, how to enhance the county market share in order to sell success, to obtain more market share, first of all to develop targeted marketing strategy, build a good marketing path.
according to our contacts and understanding of many enterprises, the relevant strategy mainly includes three aspects: 1, target setting reasonable goals, is the first step of sales success, and the county market target setting, including three aspects, they are regional goals, development goals, and sales objectives.
enterprises need to put limited resources into the set of sales areas, for the focus of the target market for development, and then further to increase sales, and these three goals are set, is indispensable.
2, marketing model of the operation of the grass-roots market is not a new topic, these years of market development, but also the birth of a lot of successful enterprises.
from the beginning of the "four King Kong" hit the world, to the agency system later became the second grass-roots development choice, and in recent years, foreign enterprises through the way of self-building team into the county grass-roots market, you sing me on stage, fierce market competition at the same time, but also give us a playing a symphony of market competition.
summed up, the model is nothing more than agent, self-employment, branch contracting system, but because of the county market area of a wide range of characteristics, more and more enterprises, or take the core area of self-employment, plus agent system wide coverage of the marketing model, so that can not only establish a benchmark to understand the market, but also can do the first time wide coverage, to ensure their competitive advantage.
3, team management is different from the city-level hospital market - because the hospital is concentrated and make the sales team better management, because of the county market, such as the region of the region, such as the special, which put forward new requirements for the management of the sales team.
county market team management model has also gone through a variety of stages: from the beginning of a person to fight the world, to the later terminal, business and sales support of the trinity, until today's terminal, business, sales support, market and access of the five-in-one.
county market marketing team, has become a comprehensive, professional sales team, but also to ensure the promotion of sales performance, customer academic services and internal services and management.
innovative marketing model, help enterprises in the county market development and volume with the county market competition and the national "pharmaceutical representative filing system" promulgated, sales staff face-to-face visits to doctors, more and more difficult, academic activities of the organization, has become the mainstream of promotion mode.
while we see many companies working with past academic activities, we are also seeing a decline in interest in doctors.
1, how to develop digital marketing model to enhance the interest and enthusiasm of doctors? We can learn a lot from the operation of foreign-funded enterprises in the grass-roots market.
, for example, through digital marketing model, video conferencing, through the Internet to invite well-known experts to diagnose the disease, all provide us with a way of learning.
According to the above, the state-promoted construction of the medical union, there is a model of telemedicine.
and the development of digital marketing model, but also in line with the development of national policies.
2, borrowing enterprise brand model such as an enterprise in the county market in the country has a certain basis, in order to better develop the market and sales volume, they use the enterprise's brand, organize customers to carry out business visits and places of interest tourism, and in the process, the enterprise's sales staff in the continuous carry out targeted work.
because they divide their clients into three phases, the development phase, the upper stage and the maintenance-focused phase, through academic activities, to ensure that doctors at different stages are able to meet their expectations.
the advantage of this kind of activity is the combination of academic and guest, to ensure the effectiveness of the activity, of course, such activities are also large, relatively more suitable for large-scale brand enterprises.
3, with the help of academic and management projects is actually one of the basic ideas of county market expansion, and with the help of academic and management projects, refers to the needs of the development of the hospital itself, for the hospital service, while the success of their own products sales.
for example, can set up "excellent doctors" for county doctors, at the same time through the work of enterprise marketing staff, so that county hospitals and enterprises to establish a trust relationship and cooperative relations, enterprise products can be developed in hospitals, and county hospital excellent doctors, but also because of quality service and high-level art, won the "good doctor" award.
of course, these evaluations are public welfare, but also because of its public welfare nature, so that enterprises have been recognized by the county hospital.
county market belongs to the emerging market, great potential, but it is also a competitive market, state-owned enterprises and foreign enterprises, self-employed and agents, customer relations and academic, these different enterprises and models mixed together, also constitute a unique landscape of the county market.
it is worth noting that the potential of great ness does not mean that enterprises can easily succeed, we still need to take the path of specialization, establish their own marketing model, innovation and development, forward.
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