8090 is a favorite of environmentally friendly paint products

China Paint network
: When we are still singing "Where's the time", 2014 has become a thing of the past. Crossing the 2015 threshold, we'll see that the youngest is 26 years old after 80, and the oldest 90 is already three or 24 years old. All these facts tell us that times have changed. Yes, the current market has been occupied by the young 80, 90, then, in the face of this group of highly personalized consumer groups,
the paint brand
how to fight?
past, there were a large number of new highs with low levels of knowledge, willing to buy expensive furniture in order to show their wealth. As long as it's expensive, you don't have to think about anything else. However, most of the younger generation of consumers are highly educated and generally more knowledgeable than their parents, and it is unlikely that they will be used to make a profit from their glitzy psychology.
so-called price war is nothing more than irrationally lowering prices and expanding sales at the expense of normal profits. At present, the prevalence of so-called blast marketing belongs to this column.
All along, holiday promotions, preferential discounts and other price wars are
paint
brand sprint performance of the heavy weapon, but in the face of a younger generation of consumer groups, as long as the product is good, there is no need to worry about no "Bole", but instead of using low prices to "please", will only be counterproductive, causing consumers to question.
can not fight a price war, but also can not be inflated prices, then the new era of consumers like what kind of products? The answer is: the new generation of consumers like environmentally friendly products that contribute to good health.
The author found in the market research, some paint products are expensive, but sales have been booming, consumers continue to pay for it, these products have a common feature: unique performance, technically with the beauty of time-tested. Consumers are usually not resistant to such products, such products are also price-convincing products.
in addition, an industry insider also said: Today, consumer appreciation has improved, taste has improved, the ability to pay has been enhanced, our marketers also stay in the old era of marketing level, the price war, the price of the game, it seems too outdated.
, the times have changed, paint brands only update their thinking, keep up with the trend, in the future era, occupy a place!