60% increase in distribution rate in key channels! Trax injects new impetus into channel inspections for pharmaceutical companies

A world-leading multinational pharmaceutical company is facing the time and cost challenge of channel distribution inspection

A world-leading multinational pharmaceutical company is facing the time and cost challenge of channel distribution inspection

When they want to complete a comprehensive inspection of the distribution rate of 120+ cities in nearly 30 provinces within 5 months, and find insights into potential growth opportunities in the market, the company faces a huge problem: there is not enough Employees can go to different stores to get real data sources, and there is no ideal data collection tool to get in-depth insights

How to meet the requirements of completing the inspection within the specified time and improving work efficiency and data authenticity has become the first problem that this global leading multinational pharmaceutical company needs to solve

High efficiency, low cost, and wide coverage inspection requirements High efficiency, low cost, and wide coverage inspection requirements High efficiency, low cost, and wide coverage inspection requirements

The company has 6 core brands and has accumulated a total of nearly 20,000 stores, some of which have special display cabinets

The company has 6 core brands and has accumulated a total of nearly 20,000 stores, some of which have special display cabinets

During the 5-month continuous inspection process, the crowdsourcing execution team of the Trax Paipaizhuan crowdsourcing platform located in the country has conducted different standard terminal inspections on OTC channel stores in different cities and different levels, and then obtained four In-depth insight into the direction: During the five-month continuous inspection process, the crowdsourcing execution team of the Trax Paipaizhuan crowdsourcing platform located in the country has conducted terminal inspections of different standards through OTC channel stores in different cities and different levels.

•Insight into the distribution achievement rate and potential growth opportunities of each brand • Insight into the distribution achievement rate and potential growth opportunities of each brand

• Brand distribution achievement rate in different channels, through the channel growth trend to understand the blind spots of distribution

•Brand distribution rate of different channels, through the channel growth trend to understand the blind spots of distribution

• Brand display face qualification rate and trend insights

• Brand display area pass rate and trend insights • Brand display area pass rate and trend insights

•Special display qualification rate and trend insight of each brand

•Especial display qualification rate and trend insight of each brand • Special display qualification rate and trend insight of each brand

It is the Trax Paipai earning crowdsourcing platform that provides an objective way, with unparalleled speed and scale, helping the multinational pharmaceutical company to obtain the real situation in the store and improve the competitiveness of the terminal channel

It is the Trax Paipai earning crowdsourcing platform that provides an objective way, with unparalleled speed and scale, helping the multinational pharmaceutical company to obtain the real situation in the store and improve the competitiveness of the terminal channel

The data shows that in all channels, the customer's store inventory rate has increased by 10%; the display area pass rate has increased by 15%; the special display pass rate has increased by 48%

In the NKA channel, the improvement is more obvious, especially the special display pass rate, which has increased by 60%

How crowdsourcing injects new impetus into channel inspections

How to inject new impetus into channel inspection by crowdsourcing How to inject new impetus into channel inspection by crowdsourcing

The Trax Pai Pai Earning platform uses an innovative crowdsourcing model to turn the originally large and complicated channel inspection into an efficiency tool!

The Trax Paipai earning platform uses an innovative crowdsourcing model to turn the originally large and complicated channel inspection into an efficiency tool! The Trax Paipai earning platform uses an innovative crowdsourcing model to change the original huge and complicated channel inspections.

The executive team from the Trax Paipai Earning crowdsourcing platform used the photos taken on-site to truly restore the consumption scene, and helped the pharmaceutical company monitor terminal channels in a low-cost and efficient manner to achieve increased distribution rates and insights into potential growth opportunities.

Four advantages of Trax pat and earn crowdsourcing platform Four advantages of Trax pat and earn crowdsourcing platform

Huge membership system: Relying on mature platform resources, Trax's crowdsourcing platform can mobilize more than 1 million visitors across the country to ensure the dispersion and sinking of implementation coverage

Huge membership system: Relying on mature platform resources, Trax's crowdsourcing platform can mobilize more than 1 million visitors across the country to ensure the dispersion and sinking of implementation coverage

High-level coverage across the country: Members cover 1,400+ cities in China, of which 100% are covered in tier 1-4 cities, and more than 85% in tier 5-6 cities

Technology-enabled management platform: the whole process of visitor trajectory is visible and controllable, and the audit path is optimized efficiently to prevent missed stores and repeated visits to stores
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Technology-enabled management platform: the whole process of visitor trajectory is visible and controllable, and the audit path is optimized efficiently to prevent missed stores and repeated visits to stores
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The project is launched quickly: based on the historical project experience of the platform personnel, the task type is quickly matched, and the project is online within 72 hours
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The project is launched quickly: based on the historical project experience of the platform personnel, the task type is quickly matched, and the project is online within 72 hours
.
The project is launched quickly: based on the historical project experience of the platform personnel, the task type is quickly matched, and the project is online within 72 hours
.

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Learn more about the distribution and display management and data insights of the pharmaceutical company, add the Trax WeChat public account, and obtain the complete industry best practice content of "Trax Crowdsourcing Injects Momentum into the Channel Inspection of Pharmaceutical Brands, and Improves the Distribution Rate in an All-round Way"
.

 

Learn more about the distribution and display management and data insights of the pharmaceutical company, add the Trax WeChat public account, and obtain the complete industry best practice content of "Trax Crowdsourcing Injects Momentum into the Channel Inspection of Pharmaceutical Brands, and Improves the Distribution Rate in an All-round Way"
.
Learn more about the distribution and display management and data insights of the pharmaceutical company, add the Trax WeChat public account, and obtain the complete industry best practice content of "Trax Crowdsourcing Injects Momentum into the Channel Inspection of Pharmaceutical Brands, and Improves the Distribution Rate in an All-round Way"
.

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