315 home industry complaints more related to the quality of service store satisfaction to be improved

Home building materials fish and dragon mixed, products suspected of counterfeiting and shoddy, business operations suspected of default fraud, store after-sales service is not in place ... The annual "March 15" International Consumer Protection Day is approaching, the home industry still has many problems, causing many consumer complaints . . .
Complaints More related to the quality
every year around March 15, Sichuan Province Consumer Rights protection committee and major media will receive complaints about home building materials. Sichuan Daily reporter learned that this year, the vast majority of consumer complaints are related to product installation and post-service, involving counterfeit and inferior products, after-sales, fraud, default and so on, such as undocumented home improvement company's running list, furniture, flooring and other product quality, related products were dropped, many cases exposed Sichuan home building materials industry is still mixed.
, however, the complaint case shows that the well-known home building materials brand complaints are not high, only about 0.8%, and non-malignant, major complaints, after mediation can also resolve the contradictions. This means that the sense of responsibility of brand enterprises is constantly improving, because they understand that the real ability to maintain the healthy development of enterprises, or the quality of the brand and consumer trust. Many brand leaders said that after a period of consumption downturn, the current market is gradually rebounding, if because of illegal traders and a few people dishonest practices so that consumers are hurt, not only consumers will be disappointed, but also the market, industry will be more serious "frustration."
Formaldehyde furniture number one killer
in the recently announced "Chengcheng furniture product quality special supervision and spot check briefing", the problem of wooden furniture mainly focused on formaldehyde release, product stability and the appearance of the product's relatively weak chemical and chemical performance and so on. Reporters learned that formaldehyde release is involved in human health and life safety of important indicators, resulting in formaldehyde release is not qualified reasons: First, the use of plate substrate formaldehyde content is high, finish material does not have sealing or poor sealing, the process did not carry out double-sided finish processing; Second, furniture for various forms of vending and coating when the adhesive (acetaldehyde resin, etc.) contains formaldehyde. In addition, the design of unreasonable and product back plate quality is not qualified, etc. , also easy to lead to problems in the stability of household products, stability is not qualified home products in use easy to users (especially children) caused harm.
it is worth mentioning that the soft furniture category of problems, mostly concentrated in the soft furniture inside the important supporting components, wooden parts are not qualified, will directly affect the structural strength of furniture support pieces, there is a risk of breakage. This indicator is not qualified mainly in order to reduce production costs, the use of non-conforming wood raw materials caused. In addition, the software furniture of the 4 metal feet are also prone to problems, unqualified reasons are the use of low-cost low-quality pipe raw materials in the production process, consumers should pay more attention to the purchase.
service overall need to be improved
China's home industry is developing at an alarming rate, and as the largest number of household stores carrying home building materials products, but also in different forms, styles, positioning springing up. In order to attract and better serve consumers, Sichuan stores have also targeted the introduction of various pre-sale, sale, after-sale and other store terms of service. But many consumers complain that they are not enjoying the same quality services as they promised in home stores.
understand that in recent years, the service-related consumer disputes with the sale of places continue to appear, and show a rapid growth trend, which has to make people question the sincerity of the service of home stores. From the Sichuan Daily reporter in the Red Star Mei Kailong (Weibo), IKEA, Fusen, Eight Yi and other major stores on-site survey found that 18-45-year-old consumers become the mainstream consumer of home building materials, male consumers accounted for 61% of the proportion, as many as 89% of consumers said they will buy home building materials in the next year, but 85% of consumers said that in the past year, shopping, there have been unpleasant things, the overall satisfaction of the market.
, 37% of consumers believe that businesses are not honest enough in their operations, and some promises have not been fully fulfilled to consumers; And some sales staff service level is not closed, not familiar with the product, price, and even the name of the product, texture and even origin, such as Zhang Guan Li Dai, to a certain extent, affected the normal consumption of consumers; Complaints about the poor quality of the furniture itself accounted for about 10%. In addition, consumers said that some of the store display and atmosphere are uncomfortable.
in recent
years, Sichuan furniture industry has made good progress
, but there is still a lack of well-known national brands, product innovation is also lacking, in environmental protection, there are still some defects and many other problems to be solved. Sichuan Furniture Import and Export Chamber of Commerce Secretary-General Rong Wei told the Sichuan Daily reporter: "Although Sichuan has such as full friends, double tiger and other well-known furniture brands in the country, furniture product quality, technology is no less than Zhejiang, Guangdong and other regions, but the mention of Sichuan furniture seems to immediately dwarf first class, regional brand strength is weak, so that Sichuan furniture can not board the Hall of Daya." In
the public concerned about the quality of the issue, Rong Rongwei suggested that this year the major enterprises to steadily develop, pay attention to quality, design innovation. At present, foreign furniture brands continue to expand in the mainland and the west, making the living environment of Sichuan household enterprises more and more difficult, Sichuan furniture to highlight the heavy siege, it is necessary to brand connotation and culture packaging and promotion. In brand building, enterprises should refine the core value of the brand to make it more competitive. "Enhance brand connotation", including will focus on "quality" and "service" to customers. More than 68% of the loss of customers, the fundamental reason is that the brand does not care about the needs of consumers, as a producer, if the continuous improvement of quality to provide customers with better products, can shape the quality, is expected to achieve the overall sales of products again.