3 Market Battles (Translation)

omega-3
fatty acids needs a strong publicity campaign, and it can be in a variety of forms. In the next year, there should be a full-scale consumer education campaign. An industry group wants to establish recommended intake standards for certain
omega-3
fatty acids, and they have submitted a health claim related to lowering blood pressure to the U.S. Food and Drug Administration.survey
the market for fatty
omega-3 fatty acids is going downhill. the
2014
Food and Health Survey conducted by the
International Food Information Foundation
, which showed that in
2014
, Americans who consume as much as possible a certain amount of
omega-3
fatty acids account for only
21% of
, down from
23% in


. Data from
The Natural Marketing Institute
also shows that
50 percent of Americans said they wanted to consume more
omega-3fatty acids in
in
, down from

56 percent
in
, 2009.consumer education campaign, funded by an industry coalition, will boost these proportions.
Adam Ismail
, managing director of the Salt Lake City-based Global
EPA
and
DHA
omega-3
fatty acid organizations (
GOED
), noted that the event will focus on the health benefits of
omega-3
fatty acids. The group plans to launch the event early next year, Adam Ismailsaid: "We are still discussing the details of the event, which could have a lot of TV advertising, social media and public relations.17
member companies have formed a coalition of activities, which, according to DSM
, one of the members of the alliance and
GOED
, was established
in order to better promote and develop a non-commercial consumer science education and health awareness campaign. The campaign, which aims to increase user preferences, win consumers' buying intentions, and increase sales of
omega-3
fatty acid supplements and related products, also hopes that consumer awareness of
omega-3
fatty acids in heart health will be increased and promoted. DSM noted that the target group for the event was
45 to 64
years of age.Feike Sijbesma
, CEO and Chairman of the
board of directors ofDSM, said on a second-quarter earnings conference call on 5
August this year: "This is not just an event, it is also looking for our opinion leaders, but we also hope that retailers and some special actions will be involved."DSM used an algae containing
EPA
and
DHA
(twenty carbon five or two carbon hexaenoleic acid, commonly found in fish oil) as an ingredient in its products. DSM's life portfolio offers vegetarian options and ensures the sustainability of
-3
fatty acid sources. In DSM's second-quarter sales, sales of vitamins and dietary supplements such as
omega-3
fatty fish oil in the U.S. market declined from a year earlier.Ismail
that food and beverage producers want more information about the
-3
of fatty
fatty acids."Personally, I think what we're hearing in the U.S. today is that a lot of food companies are looking for exact information about how they deliver the benefits or dosing of
omega-3
fatty acids in their products before making big product launch decisions," he said. GOEDis
to establish standard levels of recommended intake
DHA
and
DHA
in the United States."Thecanada are basically the last two developed countries in the world that have not established recommended intake standards for
EPA
and
DHA
"is
Ismail said. Hethe World Health Organization's recommended daily minimum intake of
250 mg
, but some specific countries, such as Japan, have set higher levels."Other countries above the 250mg/
standard,"
Ismail said. We also tend to think that
of
EPA

and
DHA
of 500 mg
per day can be the minimum intake level. In

, consumer awareness of
omega-3
fatty acids increased as a result of a qualified health claim released by
FDA
. "We have some positive but unclear findings as to whether
EPA
and
DHA
can reduce the risk of coronary heart attack," the statement said. Mr Ismail
said qualified claims that
does not require the product to use the smallest dose of
EPA
and
DHA
. And he'd prefer to have that request. said:
"
we want consumers to understand that they get enough
EPA
and
DHA
actually play an important role in preventing coronary heart disease
"
. GOED
has filed
petition with
FDA to apply for another potentially qualified health claim involving lower blood pressure. For the evidence,
GOED
commissioned a meta-analysis that randomly tested
70,
samples of adults who consumed
EPA/DHA omega-3
fatty acids from products, fortified foods, and dietary supplements. It was found that people with high blood pressure had the most significant effect. Their systolic pressure fell by an average of
4.51
mmHg and their espresso pressure was
3.05
mmHg. The study was published this
American Journal
Hypertension. GOED's
2014 initiative follows the industry
s
in 2013. An article published online
July

, 2013
July
10
, 2013
in the journal
Journal of the National Cancer Institute
) found that high blood-drug concentrations of
omega-3
fatty acids increase the risk of prostate cancer in men. "The most important thing about this

study is that it's not a study of actual intake, it's focused on the plasma levels of
omega-3
fatty acids, which vary by intake," Mr. Ismail
said.
” He said
GOED
commissioned a meta-analysis looking at all the evidence
omega-3
fatty acids associated with prostate cancer. He said he hopes the study will be published this year.
Omega-3
add stability to mixed fats fish oil, due to lack of stability, often hinders its potential applications, such as bread, dairy products and dietary alternatives. Today, Cargies has found a partner for fish oil to find potential solutions to stability problems. The company has introduced a new blend of fish oil, rapeseed oil and patented antioxidants
IngreVita
. "
high-lying rapeseed oil is very stable, which really changes the way fried applications are operated and can replace oils used in long-term shelf life stable products," said
Kristine Sanschagrin, specialty grease and seed marketing manager at 's Cargies in Minneapolis.
” Cargies launched its IndreVita
at
IfT Annual meeting and food fair
New orleans
June. Ms. Sanschagrin
said, "
"
many of our customers responded
IngreVita
and expressed great interest. In the past, I
a lot of things related to product performance and price. It's just that it's very difficult to get really stable products (when using fish oil). It's very expensive.
” She


IngreVita
replaces almost all the oil in the bread and gives

EPA/DHA
per serving of white bread
32
mg,
or
of

omega-3
fatty acids found in
fish oil. Ms. Sanschagrin


some breads do contain a little more oil, but each serving usually contains about
1 g
or
1 g
and
"
. Cargies' bread
IngreVita
has achieved a stable shelf

21 days. in a thin cracker,
IndreVita
replaces a portion of the fat. Crisp
made with
IngreVita can be stored at room temperature. They have reached
12
-month shelf life. in dietary alternatives, in
IngreVita
has shown that it can withstand high-heat processes and use tyrile packaging. Cargies has developed an 8
8
oz substitute beverage containing
32 mg
EPA/DHA

8 oz. mentions substitute drinks, ms.
Sanschagrin
said, "
"
We haven't been able to fully reach the
12
-month shelf life because it's a more complex product for food developers. We can only reach seven months without smell.
” In dairy products,
IngreVita
replace some of the oil, and the product can be stored at room temperature.
Sanschagrin
said salad dressings
using
IngreVita can last up to
9
months.