23 "hard core" measures to see how Guangdong can promote the high-quality development of the cosmetics industry

cosmetics industry is to meet the people's yearning for a better life of the "beautiful economy", Guangdong is the country's cosmetics industry province. In order to conscientiously implement the central and provincial committees "six stable" "six insurance" work deployment, practice the new development concept, implement innovation-driven development strategy, formulate a systematic high-quality development plan and policies, promote the province's cosmetics industry high-quality development, and constantly enhance the international competitiveness of Guangdong cosmetics. Recently, the General Office of the Guangdong Provincial Government issued the Implementation Plan for promoting the high-quality development of the cosmetics industry in Guangdong Province (hereinafter referred to as the Implementation Plan).In recent years, the development momentum of cosmetics industry in Guangdong Province is good, with a strong production base and diversified marketing network, the industrial gathering trend is obvious. As of November 2020, Guangdong has 2,900 licensed production enterprises, accounting for 54% of the country, an increase of 214 during the year, an increase of 8.0%;However, as a major province of the national cosmetics industry, Guangdong still has a lack of uneven industrial development, insufficient innovation in enterprise research and development, weak brand influence and other short boards, cosmetics industry has not developed into a key industry in Guangdong. In this regard, the State Drug Administration and provincial government attaches great importance to, strongly support the beautiful health industry as Guangdong to consolidate and enhance the real economic energy level, foster growth of new dynamics of the important components, emphasizing the innovation of government service model, the construction of a set of "research and development design, inspection and testing, display experience, platform trading" as one of the entire industrial chain, to promote the development of beautiful health industry leapfrog. Guangdong Provincial Drug Administration took the initiative to act as a forward service, carefully studied and organized the drafting of the Implementation Plan, through 23 "hard core" initiatives to promote Guangdong cosmetics industry to become bigger and stronger.

, improve the top-level design, co-ordinate the development of industryThe Implementation Plan fully considers the current situation and development trend of Guangdong's industry, and promotes the construction of cosmetics industrial parks in an integrated manner through the formulation of systematic development plans and policy measures, accelerates the integration and utilization of resources, strengthens land use security, and increases industrial finance, taxation and financial preferential policies. Around the creation of beauty cluster, build beauty platform, the introduction of beauty talent, etc. , through a series of specific measures to promote the transformation and upgrading of the industry, to create a leading domestic cosmetics industry with international influence to develop a new high ground.Second, strengthen standardized management, optimize the development of the business environmentperfect supervision to create a strong industry, the Implementation Plan closely follow the regulatory capacity-building and regulatory level to improve, resolutely implement the "release service" reform requirements, optimize the service process, reduce the approval time, improve the quality and efficiency of review, explore multi-sphere cooperation in urban areas, and firmly promote industrial gathering, quality efficiency and transformation and upgrading in key areas. We will strengthen post-event supervision, crack down on serious illegal acts such as counterfeit sales and illegal addition and illegal production, strengthen the protection of intellectual property rights, crack down on counterfeit infringements, and create a fair and orderly market environment.Third, cultivate national brands, promote the integration and development of the industrybrand influence is weak is the common dilemma of Guangdong's local cosmetics enterprises. The Implementation Plan encourages enterprises to professionally cultivate product brands, encourages industry associations to develop high-quality enterprises and product evaluation standards, and expands the influence of Guangdong manufacturing and Guangdong quality. Continuously improve the integration of beauty fashion and cultural industries, and then cultivate and support national brand enterprises gathered to enhance the core competitiveness of national brands.Guangdong as the frontier of reform and opening-up, the cosmetics industry has great space and development potential, "Implementation Plan" proposed that in the future, Guangdong will be built into China's cosmetics industry high-quality development demonstration zone and with strong international competitiveness of the cosmetics industry highlands, and strive to 2025, cultivate annual sales revenue of more than 20 billion yuan, 10 3-5 leading enterprises, more than 5 billion yuan of local enterprises more than 10, with more than 10 well-known national brands, the market share of local independent brand products accounted for more than 50% of the country, to create the most influential and well-known cosmetics industry in china and the world high-quality development cluster. With the solid progress of the implementation plan, the level of research and development innovation of enterprises will be further enhanced, the cosmetics industry chain will be further improved, the industrial advantages will be further expanded, and ultimately promote the cultivation and development of Guangdong cosmetics national brand, enhance the competitiveness of the Guangdong cosmetics market, for the Guangdong cosmetics industry high-quality development solid foundation, and thus meet the people's growing needs for a better life. (Guangdong Drug Regulator WeChat Public Number)