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Our reporter Bao Xiaotie
Tmall New Product Innovation Center (TMIC), Tmall Food Industry and HCR Huichen jointly released the "2022 Bakery and Pastry Industry Trend Report".
There are many opportunities in the bakery and pastry market
In the past five years, the annual compound growth rate of the bakery and pastry industry has been about 11%.
From the perspective of pastry category, toast has become a super single product of Tmall baked pastries; Obao has strong growth dividends and is currently the best category of baked pastries; black sesame cakes are growing rapidly and have huge development potential, which is a potential opportunity in the future.
The trend of consumer groups in the pastry market shows that post-95s people, emerging white-collar workers, senior middle-class, sophisticated mothers, young people from small towns, and urban blue-collar workers have become the main force in purchasing bakery pastries on Tmall
The three sub-tracks have become hot spots in the industry
While analyzing the current situation of the pastry market, the report also predicts the three major sub-segments of baked pastry derived from the trend of domestic products and national hot flashes, consumers' increased awareness of nutrition and health, and daily pastry consumption: new Chinese-style pastries, Nutritious light food pastries, short-term bakery pastries
New Chinese Pastries
The influx of new customers and the layout of gift packaging in the mid-to-high-end market have driven the increase in the unit price of new Chinese-style pastries and enabled the growth of the new Chinese-style pastry market
Excellent products are the core competitiveness of new Chinese pastries
It is the hope of new Chinese pastry merchants to let more Chinese people eat high-quality pastries and to continue to inherit and carry forward the culture of Chinese pastries
Nutritious Light Pastry
Consumers pay more and more attention to health, and pay more and more attention to the nutritional matching of diet
Nutritious light food will continue to promote consumer cultivation in combination with Western-style pastry scenarios.
short-lived bakery
The rising consumption of short-term bakery and pastries has driven the influx of new customers and stimulated market growth
"China Food News" (February 21, 2022 05 edition)
