2021 Summer Ice Cream New Product Awards

The weather is getting warmer, and suddenly this summer

"Clear Stream": Ice Cream Sandwiches

Although ice cream in the form of a sandwich has been popular for a long time, it is enduring

The cute multi-brand also launched a new product, an ice cream sandwich, a cocoa biscuit sandwiched with vanilla ice cream and cocoa biscuit cubes

Bright Dairy launched the new Xiong Xiaobai mini MAX crispy cookie ice cream sandwich

"National Tide": Helping Localization

Today, under the trend of "everything is a national trend", ice cream innovation has also caught up with the "national trend"

Recently, Nestlé has combined Chinese elements to create a new "national style" ice cream brand rooted in Chinese culture - Yuexinyi

Among them, the lychee rice wine osmanthus-flavored flying fish crispy skin interprets the "Drunken Concubine Drunk" with the packaging design of the national trend.

Flavor: Salted Caramel is one of the winners

Although ice cream innovation trends such as low-sugar, low-fat, low-calorie, and keto-friendly are attracting consumers’ attention and interest, flavor is still the most important consideration when purchasing ice cream

Last year, "strange" ice creams such as double egg yolks, stinky tofu, and snail powder-flavored popsicles once aroused heated discussions in China

Salted caramel, for example, is one of the biggest winners in recent flavor developments

For example, Helu Xue launched chocolate, salted caramel and strawberry flavor ice cream in the UK; Menglong launched the new golden caramel series; Ben & Jerry's launched the Topped series, two of the 7 new flavors contain caramel

(Food Research Institute FTA)

       "China Food News" (May 6, 2021 05 edition)

(Editor-in-charge: Lu Fanling)