2020 Health Food Brand Development Forum - "Epidemic" under the situation of scientific and technological innovation to empower brand strength

2020 Health Food Brand Development Forum - "epidemic" under the background of scientific and technological innovation empowerment brand strength conference for the health food industry, 2020 this "epidemic", there is negative pressure, more positive thrust.
The epidemic test has a profound impact on the public's concept of safety and health, consumer shopping habits, thus forcing production enterprises to re-examine product demands, application scenarios, supply chain structure and brand strategy, especially large health food enterprises, but also accelerate self-upgrading, promote industrial change; Network consumption will appear explosive, geometric rapid growth, "net red live goods" and other short video new marketing also broke the traditional marketing model, the emergence of new marketing models and consumer ideas will make the food consumption market from the protection of supply to personalized, functional, fashion direction of development.
At the same time, with the innovation of science and technology and the improvement of the whole industry supply chain, how to achieve the future health food industry from the industrial chain extension and industrial development precision landing, health food enterprises how to speed up innovation and upgrade the original products, how to strengthen the quality of enterprise products and brand building, how to actively adapt to changes in consumer demand side, with new marketing models, innovative products and brand strength to lead the development of the industry, will be the current industry development difficult problem.
This forum from the health food (red dates and condiments) industrial structure, regional brand building, upstream and downstream supply chain coordination and other aspects, invited the Ministry of Commerce, industry associations, leading enterprises experts, from the industrial supply chain, brand strength building, new marketing models and other topics combined with the red dates and condiments health food industry to discuss, for the development of the red dates and health food industry advice;
Conference Content "Conference Theme" "Epidemic" situation of scientific and technological innovation enabling brand strength (Conference Time) September 12, 2020 (Saturday) 10:00-12:30 "Conference Location" Shandong Leling Blue Sea Hua Hotel (Conference Scale) 200 people (hosted) Unit: Texas Municipal People's Government "contractor" Leling City People's Government "Co-organizer Unit" Leling City Convention and Exhibition Service Center Leling City Business Bureau Beijing Love Development Technology Co., Ltd. support media people's network, Xinhuanet, Sina.com, Sohu.com, NetEase, Tencent, Phoenix, today's headlines, Texas TV, Leling TV, a little information, China Agricultural News Network and other 50 media.
on behalf of the Leling government representatives, health food industry organizations association, agricultural research and development experts and scholars, brand marketing experts, relevant research units, leisure food manufacturers, representatives of the national industry enterprises, food production enterprises, industry media and so on.
conference format keynote speech and forum dialogue conference agenda 09:30-10:00 guests report to 10:00-10:05 host introduced to the leaders and guests 10:05-10:: 15 Conference organizers speech keynote speech (guest draft) 10:15-10:35 post-epidemic era of scientific and technological innovation enabling retail brand enterprise development Su Youyu China Department Store Business Association Deputy Secretary-General 10:35-10:55 agriculture Brand building to promote local industrial upgrading Meiqiang Beijing World Star Agricultural Investment and Development Co., Ltd. partner 10:55-11:15 under the industrial change of the new marketing strategy Li Guohua and Jun Consulting Group partner, Tsinghua University, Peking University President Banteyo lecturer 11:15-11:35 The whole network layout community marketing leads the enterprise growth Zhu Huasheng want you health food Co., Ltd. regional retail division director 11:35-11:55 ride the wind and waves - live wind mouth of the road with goods Hou Jinshuo Byte Beat Technology (Beijing Giant Engine Network Technology Co., Ltd.) Marketing Director 11:55-12:25 Discussion session: How to combine health food enterprise brand (Red Slug, etc.) with life consumption trends, how to digitalize, convenient, publicize and personalize brand products, (supply chain) services, etc.; 12:25-12:30 Organizers summary, the end of the meeting, luncheon forum guest Mu Zhengjun, Deputy Mayor of the People's Government of Leling City, Shandong Province, Su Youyu, Deputy Secretary-General of the China Department Store Business Association Mei Qiang, Beijing World Star Agricultural Investment and Development Co., Ltd. partner Li Guohua and Jun Consulting Group partner, Tsinghua University, Peking University President Bantejo lecturer Zhu Huasheng, I miss you Health Food Co., Ltd., the region's retail division director mysterious guest Hou Jinshuo, byte beat technology (Beijing Giant Engine Network Technology Co., Ltd.) marketing director Dai Wenjing, Leling City Media Center host