2020 Brain Health Market Disruptive Play, Worthy of Attention in the Field of Applications - The Most Potential Functional Raw Materials

, consumers of all ages are motivated to buy and use brain health products. According to
IRI
, a market research firm, sales of special supplement
s for brain health increased
24
in
2019, while sales of supplements for sleep and mood increased
16%
. Of course, the reasons for buying brain health products vary by age., for example, older people may be more interested in supporting memoryfunction and mitochondrial health;In fact, when listing the reasons for taking supplements,
22 percent of
respondents mentioned emotional health,
16 percent
mentioned maintaining and
/
or raising energy levels, both of which are on the rise among millennials. As the industry continues to innovate, raw materials for this particular health area are also being developed.01Energy

Attention

Productivity Source: Photonet Thanine a popular ingredient that is often used in puzzle product formulations to promote cohesion and attention. Theanine is an active ingredient in tea and can be used as a natural alternative to caffeine, which is also found in tea.although caffeine is often used as a functional energy component in beverages, recent studies have shown that both caffeine and theanine in functional beverages can have an impact on consumers.study found that subjects who took both ingredients showed significant improvements in the accuracy of rapid visual information processing (
RVIP
), a decrease in mental fatigue ratings, and faster simple response times, faster digital working memory response times, and improved sentence validation accuracy .
1
.addition, theanine can help ease the tension that sometimes occurs, especially when high levels of caffeine are consumed.
the
-Tea Active
produced by Blue California
has the effect of reducing caffeine on subjects' blood pressure in clinical studies
2
.mango extract, somelike caffeine, but do not contain stimulants., for example, a patent-pending mango extract
Zynamite
(distributed by
PLT Health Solutions
) has been shown to have caffeine
-like effects on the central nervous system in
an animal study.
Zynamite
and caffeine have similar effects on electrical activity in the brain, a continuous enhancement based on recent patterns of activity, associated with memory of spatial and time-dependentness.In the course of exercise, these ingredients are marketed to support mental energy and endurance, and their cognitive and physical benefits can be translated into many applications, from pre-workout to increased energy and concentration.LJ100
(
HP Ingredients
) is also a raw material used in sports and endurance, and recent studies have found that it supports quality of life, mood
and stress
.the study, subjects between the ages of
25,
and
65,
were given a combination of branded Dongge Ali and multivitamins or placebos for
24
weeks. The
12
short health questionnaire (
SF-12
) was used to measure quality of life and mood with an emotional state profile (
POMS
), followed by a multi-mode stress questionnaire (
MMSQ
).showed significant improvements in quality of life, mood and stress in people taking both combinations. The subjects improved in vitality, mental acuity and cognitive abilities, as well as emotional well-being.02helps to improve attentionstress reduction is an important part of concentration, and healthy stress can help motivate a person. When stress is too high, it can cause individual dysfunction, paralysis, and affect their ability to concentrate., for example, theanine promotes a calm and relaxed state while maintaining a unique property. When a person is calm and alert, they are better able to concentrate on any task at hand.a study of
34,
healthy subjects between the ages of
18,
and
40,
, researchers found that
B was added to functional beverages.
California
L-Tea Active
, an hour's use reduced subjects' subjective stress in dealing with multitaste cognitive stressors
5
. Analysis of salivary cortisol also showed a significant reduction in salivary cortisol after three hours of use.study also used brain magnetic tracing technology,
MEG
, to measure brain activity. The results showed that participants who supplemented with theanine showed α wave activity, which was usually associated with a more relaxed mental state. The researchers said this behavior was particularly pronounced in subjects with higher levels of trait anxiety.recently published study of
30,
healthy subjects found that theanine not only supports stress, but may also support cognitive function
6
. In this study, the results showed that a supplement of
4
weeks significantly reduced the following scores: self-depressive scale, trait anxiety scale, and Pittsburgh Sleep Quality Index (
PSQI
). In cognitive function measurements, a short assessment (
BACS) of
was
for schizophrenia.these potential benefits, it is not surprising that theanine is entering the mainstream of the market. 03E-players into a healthy new group game category is a market opportunity that many vendors are actively seizing, with companies such as Jianming and
Nutrition 21
pushing for
7
, the raw material for eSports. For example, Jianming's
Neumentix
green mint extract has been shown in clinical studies to support cognitive and physical performance even under stress.Source: Photonet Neumentix
Green Mint Extract A study found that sleep-deprived volunteers in the elite counter-terrorism force performed significantly better under stress
than place
bos. Participants were primarily asked to evaluate cognitive and physical stress based on their ability to recognize, shoot or not shoot a target.before the supplement, all members of the placebo group shot to the right target, and
4/5
of the volunteers assigned to take the green mint extract shot to the right target. However, after complementary and high-risk operations, volunteers taking green mint extract shot at the right target, while only
3/5
subjects in the placebo group hit the right target.another study,
Neumentix
, researchers looked at the effects of green mint extract by measuring the physical performance of the
Makoto
Arena
9
. This is a
360
degree, multiplane, game-like environment, very similar to the sports environment, and is designed to assess the link between cognitive function and physical performance. The results showed that subjects who took the extract showed a statistically improved response time compared to placebos. These results translate well into virtual reality games, which are growing in both consumer and competitive areas, not to mention traditional sports such as martial arts.nooLVL
's proprietary brain-health ingredient21
has launched another proprietary brain-health ingredient called
nooLVL
, which is specifically designed for gamers to conduct research on
10
. In the double-blind, placebo- and control study,
60,
healthy subjects who played more than
5
hours a week were given
nooLVL
or placebo for
7
days in a row. For
15
minutes before and after taking, subjects were given cognitive assessments, emotional questionnaires, and
60
minutes of video games. Repeat the cognitive test immediately after the game. The results showed that the
nooLVL
group increased perceived energy, decreased anger and fatigue, and reduced errors in cognitive tests by
66 percent compared to the
.Cytophospholine is also a product ingredient for gamers, a study published in the journal Attention Deficit assesses the effects of a proprietary acetylcholine component
Cognizin
(
Kyowa Hakko
) on the attention, mental function, and impulsivity of healthy male adolescents
11
). The results showed that subjects who took cytophocholine showed significant improvements in attention, mental motor speed and impulsivity compared to placebo. Given the popularity of games among teenagers, this study proves its effectiveness to an important target audience. 04 the brain health of baby boomers older people's concern for cognitive health was more pronounced. with age, cognitive health functions continue to decline, which has an important impact on people's quality of life, such as memory. Baby boomers have become a major consumer of cognitive products, and they want to maintain a high quality of life for as long as possible, and memory and cognitive performance are critical for this age group. have long been studying the
of Cognizin
phosphocholine on memory in older adults. For example,
a
study in 1996 found that cytophocholine supplementation improved non
-written memory in subjects aged
50 to
85,
. The randomized, double-blind, placebo-controlled, parallel group-designed clinical study found that for subjects with relatively low memory compared to placebos, complementary drugs only improved delayed memory associated with logical memory. The subjects were then recruited for cross-study, in which higher doses of cytocholine were significantly associated with improvements in immediate and delayed

. Grape and Blueberry Compound Extracts There is growing evidence to support the cognitive health effects of polyphenol extracts from grapes and blueberries, coupled with their fruit sources, which can be used in food and beverages as well as consumer acceptance. study published in the journal Biological Sciences,
215,
healthy subjects between the ages of
60,
and
70,
were randomly assigned to take grape and blueberry compound extract (Diana
Cerebelle
) or a placebo
66
months
13
). At baseline and
24
weeks,
14
subjects were tested for
CANTAB
paired association learning, visual spatial learning and situational memory tests, as well as speech recognition memory and spatial span working memory tests, which showed significantly better performance than the placebo group. study on the brain health of grape and blueberry polyphenol extract is
M