2017 Agricultural Enterprise: Roll up your sleeves and do it like this

Some fertilizer companies are stepping up the production of drone services.
In some areas, farmers will be the focus of the marketing of agricultural materials companies.
Agricultural materials companies are focusing on large growers.
Our reporter Wang Yang accompanied the Chinese nation in the 2017 New Year’s Day news broadcast.
President Xi Jinping’s 2017 New Year’s message, “No pie in the sky, everyone roll up their sleeves and work hard” has become the most inspirational sentence recently.
Colleagues in the agricultural materials industry have commented on President Xi’s New Year’s greetings as "excellent" and "very awesome"! At present, the atmosphere of "roll up your sleeves and work hard" in the agricultural material circle has emerged.
What are the plans for agricultural enterprises to roll up their sleeves this year? What are the companies up to now? Our reporter conducted an investigation and interview.
Busy sales Sales are the lifeblood of a company's survival.
With the fierce competition in the agricultural material market, almost every company positions sales as the top priority for the survival of the company.
Speaking of sales plans, a person in charge of the "national team" of the agricultural materials industry, Zhongnong Holdings, said: "In 2017, we will persevere in the northern market, and the southern market will continue to dig this year.
There is no market and sales support.
No matter how good the product is, there is no use.
” Busy production The market for agricultural products is on the rise recently, and some companies are working overtime to produce at full capacity to meet market demand.
On the first day of 2017, He Gang, Secretary of the Party Committee and Chairman of the Kailin Holding Group, went to the Kailin Chemical Industrial Park to greet the employees who stick to their posts during the holiday season.
He Gang talked with employees who were working overtime in the first-phase synthesis workshop of the Synthetic Ammonia Company and the sulfuric acid workshop of the joint venture company.
He learned about the details of the safety overhaul in the workshop and expressed his gratitude to the employees who stick to their posts during the holiday season.
He Gang also encouraged employees to adjust the product structure and enhance the core competitiveness of the company by targeting high-end products.
Busy construction of agricultural materials industry is currently overcapacity overall, but the scale effect of enterprises and differentiated competition are becoming more and more obvious.
At this time, some companies chose to invest in new projects.
Zhong Chenghu, chairman of Anhui Maoshi Agricultural Technology Co.
, Ltd.
, told reporters that the total investment is 1.
The 2.
5-billion-yuan Maoshi Qingyang rice controlled-release fertilizer project with an annual output of 500,000 tons has officially started construction a few days ago and is scheduled to be put into operation at the turn of the spring and summer of 2017.
At a time when the entire industry has not yet emerged from the "cold winter", the market continues to be sluggish, and most fertilizer companies are reducing production, suspending production, and tightening expenditures.
Zhong Chenghu believes: "Rice is the largest potential market for controlled release fertilizer, although the current fertilizer industry Encountered unprecedented difficulties, but we are still very optimistic about the development prospects of the Maoshi Qingyang project.
" Busy research and development of science and technology is the primary productive force.
This sentence has been more and more obvious in the field of agricultural materials in the past two years.
The traditional big fat can't be sold anymore, and many companies have coincidentally set their sights on new products and new technologies.
Hubei Shenlong Chufeng Fertilizer Industry joined the China Middle and Trace Element and Fertilizer Industry-University-Research Innovation Alliance.
The person in charge of the company said that it will do more R&D and innovation in the sales of medium and trace element fertilizers and packaged meals.
Shanghai Fangdian Biotechnology Co.
, Ltd.
achieved a breakthrough in enzymatic seaweed technology in 2016.
Through trials and demonstrations on various crops, the company hopes that in 2017, it will achieve a leap in sales in more regions and crops.
Jiangsu Newland's new products also contain high technology.
In order to make the products more adaptable to the market, Li Bin, the chairman of the company, said that in 2017, he will continue to listen to feedback and continuously improve the efficacy of products, and the research and development of products will never stop.
Busy service fertilizers must be carried to the field, and pesticides must be explained clearly and used.
Declining profits and fierce competition have made the services of agricultural materials companies more and more precise.
In the wave of corporate transformation and upgrading, Guangxi Tianyuan Biochemical Co.
, Ltd.
led the distributors to transform into an agricultural service alliance to achieve profitability against the trend.
As of December 2016, more than 2,000 drug-fighting teams have been organized nationwide, with an actual operation area of ​​more than 5 million mu.
The transformation of agricultural material distributors to establish the agricultural service alliance is to save labor and optimize the allocation of agricultural productivity factors and increase the utilization rate of agricultural equipment and personnel through specialized, socialized, full-process and cross-domain agricultural operation service organizations.
Expand related plant protection and agricultural services to increase stickiness to farmers.
The circulation links can also be shortened from two levels to one level.
By reducing the intermediate link markup, transaction and inventory costs, the price of agricultural materials can be reduced by 30% to 40%.
In addition to the turnover brought by the operation service, the profit margin can be increased by 40%.
%～60%.
Busy purchasing At present, the raw material prices of agricultural products have fluctuated from low to high, and downstream orders continue to increase.
Many agricultural production companies are stepping up to reserve raw materials for spring ploughing production.
Li Bin, director of the supply department of Shandong Tianshan Fengyun Ecological Fertilizer Industry Co.
, Ltd.
, emphasized the implementation of centralized procurement and unified procurement of bulk materials.
Allocation will truly implement cost control, strengthen the rational use of raw materials and production capacity, optimize resource allocation, and reduce costs and increase efficiency.
While the high-tower production line of Hubei Zhongfu Chemical is under normal operation, it is also stepping up the procurement of raw materials such as urea and potassium chloride.
Optimizing the procurement process of raw materials and realizing the unified management of production resources are the goals pursued by many companies.
Busy households At present, many large growers lose money when they plant their land, but there are also some other large growers who have worked hard.
These large planters and capable people are becoming the target of competition for agricultural enterprises.
Wang Xudong of Zhangjiakou Dongsheng Plant Protection has attracted the support of many companies such as Xindu Chemical Industry and Nuo Beifeng (China) because of his pragmatic management ideas and practical work >An Hongmin, the president of Wuchang in Heilongjiang, has also received support from many agricultural companies.
Various forms of cooperation in activities are being carried out among agricultural material enterprises and large growers.
The definition of distributors and large growers by agricultural companies is becoming less obvious.
Busy logistics is affected by the Spring Festival transport, price increases, smog and other factors, and the logistics of some agricultural companies are currently struggling.
Niu Zhijun from Zibo Tianbang Chemical Co.
, Ltd.
told reporters that due to smog restrictions and too many orders, logistics security is very important.
With the development of winter storage, the trucks of Wuxi Poly Fertilizer lined up to pull goods have been discharged from the factory gate.
The person in charge of Shanghai Hanhe Biotechnology told reporters that the company is actively coordinating the logistics work of winter storage.
Customers in the front are willing to purchase, and delivery in the back will be guaranteed to be non-stop.
The busy activity locates a theme activity in the new year, which in turn promotes the development of corporate marketing work.
In 2017, Disco Group vigorously promoted the marketing work, focusing on "building a team, strengthening development, improving services, and increasing sales", and carried out in-depth "90 million challenge imports" activities, centering on "three magic weapons and four conferences" , To cooperate with market brands and vigorously deploy 2017 spring marketing work.
Chen Jiahui, the chairman of the company, said that in order to better serve the sales market, Disco Group optimized the market layout, strengthened the construction of the marketing team, and proposed the marketing management structure of the "four major areas of the country", effectively implementing differentiated management of the southeast and northwest markets, which is an in-depth market.
The development and improvement of service quality, the achievement of goals, and the promotion of performance provide a guarantee.
Faced with the new trend of industry reform in 2017, disco people will further understand the situation, keep a clear understanding, and overcome difficulties with the courage and determination to fight for the first time, stand out in the fierce market competition, and win the initiative of agricultural reform and development.
The right to win in competition and the right to win is an important step for the early realization of the company's vision of "the world's leading high-end fertilizer expert".
Busy training in the field training farmers is also the focus of agricultural enterprises .
At the end of the beginning of the year, Xingguanying Village, Luofa Town, Anci District, Langfang City welcomed a group of special guests.
Coming to Xingguanying Village under the severe cold and dust, served a sumptuous science feast for more than 80 vegetable farmers here.
Busy recruiting companies develop, and the personnel will naturally be expanded.
Recently, the induction training for new employees of Noblefone (China) Chemical Co.
, Ltd.
was held as scheduled, and 27 people were trained.
In this training, the reporter saw the use of corporate culture to make new recruits understand the company, identify with the company, and enhance the employee's sense of belonging.
When interviewing one of the new employees, the reporter learned that the content of this training course mainly includes agrochemical irrigation knowledge, product introduction, human resource management, office system use and company rules and regulations.
Help new employees adapt to the company environment and enter their work roles as soon as possible.
After Noberfone's first new employee training in 2017, new employees will go to work to inject vitality into the company.
Busy standards set standards and seize opportunities.
Sichuan Huili Agricultural Resources Chain Co.
, Ltd.
's ecological fertilizer research and development work in 2017 has been scheduled.
This year they will continue the research of Huili fertilizer quick-control materials, and at the same time carry out the formulation of organic and biological phosphate fertilizer production technology and related standards.
The company's Huili No.
1 and No.
3 products have been welcomed in the target regions for promotion.
The era of busy propaganda about wine and not afraid of the deep alleys has passed.
At present, agricultural enterprises have invested more energy in propaganda.
From January 8th, Henan Junhua Fertilizer Co.
, Ltd.
's Junhua zinc humic acid compound fertilizer advertisement will land on the CCTV news network "Weather Forecast" column, and the expected broadcast time is 19:34.
Regarding this news, Junhua dealers applauded.
They said that Junhua's good products are accompanied by TV commercials, and they will definitely sell well in 2017.
As a brand with a certain degree of influence in the Chinese agricultural resources industry, Shandong Agricultural University Fertilizer will promote the brand through a series of activities in 2017, and promote the brand through the "Agricultural Resources Guide", major agricultural provincial TV stations, and new media platforms.
Agricultural fertilizer industry.
Making the soil healthier and crops more productive is the goal of the agricultural fertilizer industry.
Their goal is to make Nongda Humic Acid series products become the first brand of humic acid fertilizer in China.
Busy industrial chain extending the industrial chain is also a major thing currently being done by agricultural enterprises with their sleeves rolled up.
Some agricultural material companies have set their sights on the field of agricultural products.
For example, the compound fertilizer giant Xinyangfeng has already started the Apple business.
While Shandong Yucheng Lu Chemical Fertilizer uses "multi-dimensional gold" enzyme fertilizers to sell well, while using biological enzymes to achieve zero growth in chemical fertilizers and improve the quality of agricultural products, it also opens up the biological enzyme agricultural industry chain.
The agricultural base produces OEM high-end agricultural products "Enzyme Run", and establishes an e-commerce platform for "Enzyme Run" high-end agricultural products in Beijing to help farmers enter the high-end market with high-quality agricultural products, so that more people can eat healthy and organic food.
Incentive factors in busy incentive management are used more and more in today's agricultural enterprises.
Before opening up equity to employees and paying dividends every year, this year tried to open equity to agents to subscribe.
The reporter learned that Shouguang Like-minded Hefei Industry Co.
, Ltd.
selected the best among the agents last year, allowing agents to join the like-minded family and become the dream partner of "Qiao Keli".
At the beginning of the new year, like-minded companies opened up another 10% to employees and dream partners to subscribe.
Concluding remarks: One yuan returns to the beginning, Vientiane renews.
In this new era of surging agricultural materials, the power of agricultural enterprises