The State Administration for Industry and Commerce exposed 20 typical cases of illegal pharmaceutical advertisements

The State Administration for Industry and Commerce held a press conference in Beijing on the special action of rectifying false and illegal medical advertisements on November 11, and announced 20 cases of medical advertisements with serious illegal circumstances and bad influence The industrial and commercial departments impose heavier penalties on the parties, with the maximum amount of fines and confiscations for a single case up to 1.26 million yuan The 20 cases are: Nanchong radio and television advertising company has published illegal medicine advertisements, Jingmen TV station has published illegal medicine advertisements, Zhenjiang radio and television station has published illegal medicine advertisements, Yiwu radio and television station has published illegal medicine advertisements, Changde radio and television advertising company has published illegal medicine advertisements, Qingdao radio and television station has published illegal medicine advertisements , linli County Radio and television station published illegal medicine advertisements, Qinghai radio and television station published illegal cosmetics advertisements, Yunnan TV station published illegal health care products advertisements, Wuhan people's radio station published illegal medicine advertisements, Jilin Municipal Management Consulting Co., Ltd published illegal health food advertisements, Guangzhou Radio and television station published illegal medicine advertisements , Beijing Deshengmen Hospital of traditional Chinese Medicine Internet false propaganda case, Changchun Jiulong urology hospital internet false propaganda case, Chengdu Junkang hospital Co., Ltd Internet false propaganda case, Shanghai Yifan Network Information Technology Co., Ltd Internet false propaganda case, Beijing somay culture media Co., Ltd agent published Internet illegal medicine advertising case, Xiaoxiang Morning News agency published illegal medicine advertising case The case of forensic medicine advertisement, the case of illegal medicine advertisement issued by Wuxi Newspaper Development Co., Ltd., and the case of false propaganda of printed materials of Shanghai baiwentang Health Consulting Co., Ltd According to Yanming Changjiang, the advertising department of the State Administration of industry and commerce, the above-mentioned cases involve TV ads, radio ads, newspaper ads, Internet ads and print ads, and involve drugs, medical devices, medical services, health food, health products and cosmetics, as well as medical institutions, consulting enterprises and Internet companies Advertising agency, television station, radio station, newspaper office, website founder The illegal manifestations include: the advertisement of drugs and medical devices expands the scope of function and application, unscientific assertions or guarantees of efficacy, using the name and image of medical research institutions, academic institutions, medical institutions or experts, doctors and patients as proof, and publishing prescription drug advertisements in the mass media; the advertisement of medical technology, diagnosis and treatment methods and diseases prohibited by medical advertisement The name of the disease and other contents shall be proved by the name or image of the patients and experts to ensure the cure; the advertisements of health food and health care articles shall exaggerate the efficacy of the products, use medical terms or terms easily confused with drugs to publicize the therapeutic effect.