2 more pieces!

On February 14, the State Intellectual Property Office issued an announcement that according to the " Regulations on the Protection of Geographical Indication Products ", after the technical review of the expert review committee, Luannan shrimp oil and Luannan shrimp paste were approved as national geographical indication protection products , which will be implemented from now on.
protection
.

 

Up to now, Tangshan City has 9 geographical indication protection products, ranking second in the province in total
.

 

Luannan Shrimp Oil and Luannan Shrimp Paste have a long history.
The Luannan Shrimp Oil and Luannan Shrimp Sauce marinated by ancient traditional methods are pure natural without additives, unique in taste, exquisite in craftsmanship, salty but not astringent, Fresh but not bland quality, favored by the majority of consumers
.
Luannan shrimp oil and Luannan shrimp paste are widely eaten condiments along the coast of the Bohai Sea.
They are rich in various amino acids and various trace elements such as phosphorus, potassium, selenium, iodine, and zinc needed by the human body
.
Its taste is fragrant and refreshing, and it is a treasure in umami seasonings.
It is suitable for seasoning and freshening of dishes such as stir-frying, grilling, roasting, stewing, deep-frying, and leavening, so that the flavor of the dishes is unique, fresh and refreshing
.
In 2016, Luannan Braised Shrimp Oil was listed as a municipal intangible cultural heritage in Tangshan
.

 

In order to ensure the quality of Luannan shrimp oil and Luannan shrimp paste, Luannan County organizes industrialized operations in the form of farmers + industry associations + companies
.
Drafted provincial and local standards for the production of Luannan shrimp oil and Luannan shrimp paste, and produced them in strict accordance with the technical regulations
.
To be listed on the market, there are packaging, brands, and inspection reports, and the internal quality of shrimp oil and shrimp paste is monitored throughout the process, and prices are set reasonably.
On the premise of ensuring quality, the product price is more than 20% higher than similar products
.
At the same time, it has extensively participated in various agricultural product exhibitions to promote Luannan shrimp oil and Luannan shrimp paste, and the main consumers are mainly aimed at major catering enterprises, supermarkets, and family dining tables
.
Now there are a number of well-known enterprises such as Tangshan Jianghui Aquatic Products Co.
, Ltd.
, Tangshan Haidu Foods, Tangshan Fangzhou Industry, Tangshan Feirong Foods, and Luannan Yifu Aquatic Products Distribution Office
.
In 2021, with an annual output of 2 million kilograms of shrimp oil and 4 million kilograms of shrimp paste, with an output value of nearly 160 million yuan, Tangshan’s market share will reach more than 80%
.

 

　　Luannan County will be led by the Luannan shrimp oil and Luannan shrimp paste industries, based on the advantages of characteristic resources, and accelerate the formation of an industrialized pattern with leading enterprises as the base, standardized production as the foundation, and brands to enter the market
.
One is the strong leader
.
Adhere to the combination of "introduction and education", on the one hand, it will increase investment promotion efforts, and do everything possible to attract domestic and foreign agricultural leading enterprises and industrial and commercial capital to invest in the county's modern agricultural construction to achieve development
.
On the other hand, in accordance with the principle of "supporting excellent, strong and big", through project funds to support, expand and strengthen professional cooperatives and associations, support the sales of Luannan shrimp oil and Luannan shrimp paste in the county
.
Through brand grafting, capital operation, industrial extension, etc.
, the enterprise accelerates technological transformation, improves internal management, optimizes the industrial development model of "farmers + industrial associations + enterprises", and further improves the level of modern management
.
The second is to create a brand
.
Fully integrate the advantages of Luannan shrimp oil and Luannan shrimp paste geographical indication products and trademarks, hold and participate in promotion meetings, exhibitions and matchmaking meetings for special agricultural products in a timely manner by taking advantage of the brand effect, increase publicity and promotion efforts, and realize the creation of brands with characteristics and Brand benefits
.
The third is strong supervision
.
Further strengthen the formulation and revision of local standards such as products and production technical regulations, with large households, bases, cooperative organizations and associations as the starting point, better organize the development of unified raw materials and processes, unified production technical standards, unified sales standards, and accelerate the promotion of agriculture The popularization and utilization of standardized production technology
.
Increase source governance, strictly supervise food, promote integrity management, and severely crack down on counterfeiting and selling
.