13 tons of Vietnamese durian arrived in Beijing to achieve "durian freedom" or for...

After allowing consumers to achieve "cherry freedom", a single durian priced at more than 200 yuan has become the last fortress
for consumers to achieve "fruit freedom".
On November 8, the first Vietnamese durian sales season officially kicked off with the arrival of the first container of 13 tons of Vietnamese durian in Beijing
.

The arrival of Vietnamese durian directly purchased by Jingdong Supermarket from the place of origin marks that China's durian market has entered the era of competition between Thailand and Vietnam, which is also expected to end the monopoly
of Thai durian on the domestic durian market.
The competition between Vietnam and Thailand will also help reduce the price of durian, so that Chinese consumers can finally achieve "durian freedom"
.

The first batch of Vietnamese durians arrived in Beijing

On November 8, at the scene when the first batch of Vietnamese durian containers arrived in Beijing, Jingdong Supermarket and Xinrong Mao Fruit Technology Group Co.
, Ltd.
held the "Jingdong Supermarket Jiawo Vietnam Durian Underwriting Signing Ceremony"
.

According to the underwriting agreement, Jingdong Supermarket will underwrite 130 tons of Vietnamese Ganyao durian, becoming the exclusive domestic premiere and online underwriting channel
of Vietnamese durian.
This is the main online underwriting channel of Vietnamese durian after Jingdong Supermarket has become the largest online sales channel
of durian in Thailand.

The durian in the Vietnamese production area is famous for Ganyao, which is a unique variety cultivated in Vietnam, benefiting from the suitable geographical location and natural conditions, its fruit type is more uniform, there are more small and medium-sized fruits, the flesh is golden yellow, and it has the advantages of long harvest season and short transportation distance
.

However, for a long time, due to market access problems, Vietnamese durian has not been able to enter the Chinese market
.
In July this year, China and Vietnam signed the Protocol on Plant Quarantine Requirements for the Export of Vietnamese Fresh Durian to China, and Vietnamese Fresh Durian was allowed to enter
the Chinese market.

This time, Jingdong Supermarket signed a contract with Jiawo, a brand of Xinrong Mao Fruit Industry, and the two parties will focus on in-depth cooperation
in four aspects: production area screening, fruit picking standards, quality control, logistics and distribution.
JD Supermarket and Jiawo hope to radically reduce costs and prices
by opening up new sources of goods and expanding supply.

Wang Yihong, head of fruits, vegetables and eggs in the fresh procurement and sales department of Jingdong Supermarket, said that the durians sold in the domestic market are mainly imported from Thailand, showing a situation of short supply, and the price of durians is also continuing to rise, and the overall market is "rising in volume and price"
.
Rising prices have also made the idea of "durian freedom" a luxury for consumers, and the import of Vietnamese durian is a strong supplement
to the supply of the Chinese market.

"JD Fresh has been cultivating Thai durian for so many years, both in terms of fan users and supply chain, it is very good, as a supplier, our best choice is definitely JD Fresh
.
" Qin Jinsong, regional manager of North China of Xinrong Mao Fruit Technology Group Co.
, Ltd.
, told China Business Daily that durian products have special attributes, and have extremely high requirements for fruit picking time, storage temperature and logistics and transportation, in order to ensure that consumers can taste high-quality Vietnamese durian for the first time, Jingdong Supermarket and Xinrongmao Group through four major measures, carry out four strict quality inspections, from production to sales to ensure the quality of
durian.

The two countries compete for dominance in the Chinese market

Vietnam's durian entry into the Chinese market means that Thai durian's position as the only one in China will usher in challenges, and in the future, China's durian market is expected to present a situation of hegemony between Thailand and Vietnam, and Chinese consumers will also benefit from it, thereby realizing "durian freedom"
.

China hardly produces durian, but it is a big consumer of
durian.
Wang Yihong said that from 2017 to 2021, China's fresh durian imports increased from 220,000 tons to 820,000 tons, and the import volume increased nearly four times in just five years, of which Jingdong Supermarket is the largest online sales channel
for durian.
Data show that from May to July last year, during the Thai durian season, the turnover of Thai durian in Jingdong supermarket exceeded 200 million yuan
.
This year's "Double 11", the sales of frozen durian on the Jingdong platform soared by 900%.

At present, most of the durian sold in the Chinese market comes from Thailand, which is the largest export market for Thai durian, and statistics show that more than 80% of the durian produced in Thailand is sold to China
.

In recent years, the amount of durian exported from Thailand to China has been on the rise
.
In 2021, Thailand exported more than 800,000 tons of durian to China, an increase of 82.
4% over 2020 and a record high
.
In the first half of this year, the export of Thai durian to China has reached more than 500,000 tons, close to the total of the whole year of 2020, and is expected to hit a new record high
.

Despite this, the accelerated entry of Thai durian into China is still difficult to meet China's expanding consumer demand
.
Therefore, the price of durian in the Chinese market has remained high for a long time, and the price of a durian is often hundreds of yuan, or even as high as two or three hundred yuan, becoming the "aristocracy"
in the fruit.

With the approval of Vietnamese durian into the Chinese market, the production of domestic imported durian is expected to further expand
.
At the same time, it also makes up for the gap
in Thai durian in terms of season time.
Vietnamese durian is mainly concentrated in September to December, while the Thai durian season is concentrated in April to July, in the past, outside the peak of the Thai durian season, the Chinese market mainly relies on Thai frozen durian to meet consumer demand, the entry of Vietnamese durian makes Chinese consumers expected to eat fresh durian
all year round.

"Compared with Thai durian, Vietnamese durian is more competitive
.
" Qin Jinsong told the China Business Daily reporter that in terms of quality, Vietnamese durian is not inferior to Thai durian, and Vietnam and China border, the two countries have ports connected, and the transportation time of imported durian from Vietnam is half
shorter than Thailand.
Therefore, importing Vietnamese durian not only has low transportation costs, but also means that Chinese consumers can eat fresher fruits
.

It is reported that this year's "Double 11", Jingdong Supermarket and Xin Rongmao jointly carried out live sales of Vietnamese durian on the Jingdong platform and distributed a lot of benefits
to consumers.
For Chinese consumers, as Vietnamese durian enters the Chinese market and gradually expands imports, China's durian market presents a situation of competition between two powers, and the price of durian in the Chinese market may decline in the future, and consumers may no longer be a luxury to achieve "durian freedom"
.