13 times of price increase of dong'a Ejiao in 7 years, false product market price suspected of fraud

According to China report hall, dong'a-jiao seems to have been trying its best to maintain high price sales since the strategy of building "Maotai in medicine" was put forward Recently, the reporter found in his official mall that the 250g iron boxed dong'a rubber block attracted customers with the publicity of "market price 650 yuan, discount price 550 yuan, provincial 100 yuan" In fact, the reporter visited many dong'a rubber sales stores, and the staff said that in August, the manufacturer had issued a unified notice to set the terminal retail price of the product as 550 yuan In response, a number of lawyers and industry experts believe that the official store of dong'a-jiao false market price, suspected of false publicity, cheating consumers "Before and after August 21, we received a unified price adjustment notice from the manufacturer The price of donga gum in 1 jin box increased from 875 yuan to 1098 yuan, and the price of other products also increased accordingly," the salesmen of donga gum Direct stores and exclusive stores told reporters, "while the price of donga gum in 250g iron box is 550 yuan, and we have never heard the price of 650 yuan." In fact, due to the frequent price increases that make it difficult for some consumers to accept and other reasons, some dong'a gum physical stores began to discount sales Sales staff of a franchise store in Chaoyang District said that there was "room for discussion" about the price of dong'e-jiao, while the head of the store in Xizhimen also said that the store was doing a "write a family letter and enjoy 20% discount", and the price of 250 g iron box dong'e-jiao block of 550 yuan was 440 yuan after discount In many retail stores visited by the reporter of Beijing business daily, the market price of the above-mentioned dong'a gum varieties is mostly 550 yuan or less It is worth noting that dong'a-jiao said that it would learn more about the situation after receiving the report from the reporters, but it did not give a response as of the press release However, the market price of 250g iron box dong'a glue block in the official store of dong'a glue has been changed from 650 yuan originally marked to 550 yuan, and the word "save 100 yuan immediately" has also been changed to "save 0 yuan immediately" Related Ejiao Research Report 2013-2018 China Ejiao Buxue soft capsule industry market in-depth research and investment strategy research 2012-2017 Ejiao Buxue oral liquid industry market development prospect and future investment strategy analysis 2012 China Ejiao Buxue oral liquid industry chain development prospect in-depth analysis research report 2012-2016 China Ejiao Buxue soft capsule industry market in-depth research and investment Strategic research 2012-2016 in-depth market research and investment potential of China's Ejiao iron oral liquid industry experts research more pharmaceutical industry analysis For the case that Dong Ejiao falsely reported the market price of its products on the official website, Qiu Baochang, lawyer of the lawyer group of China Consumer Association, said, "if the company does falsely mark the price, it is suspected of cheating consumers In fact, when online shopping is becoming more and more popular, the illegal behavior of false market price is becoming more and more common " Hao Junbo, a lawyer for rights protection, further explained that according to China's price law, the behavior of operators to cheat and induce consumers to conduct transactions by using false or misleading price forms or price means belongs to price fraud In addition, Hao Junbo also pointed out that anyone has the right to report price fraud to the price authorities The competent price department of the government shall order the correction, confiscate the illegal income, and may concurrently impose a fine of less than five times the illegal income; if there is no illegal income, it shall be given a warning and may also impose a fine of more than 20000 yuan but less than 200000 yuan; if the circumstances are serious, it shall be ordered to suspend business for rectification, or the industrial and commercial organ shall revoke its business license According to the third quarterly report of dong'a-jiao, the company's total assets at the end of the reporting period were 5.717 billion yuan, an increase of 7.36% over the end of the previous year The company's net profit in the third quarter was 318 million yuan, a year-on-year increase of 16.69%; the net profit in the first three quarters was 860 million yuan, a year-on-year increase of 16.47% On Friday, it closed at 40.33 yuan a share As the largest manufacturer of donkey hide gelatin and its series products in China, donga donkey hide gelatin has raised its price 13 times in 7 years At present, the price of its donkey hide gelatin block exceeding 1000 yuan per Jin is the highest price in the industry For many price increases, the reason given by dong'a gum is almost the rise of raw donkey hide However, many analysts believe that the raw material price increase is far less than that of dong'a-jiao, and its high-end strategy is an important driver of the soaring product price In addition, dong'a-jiao has a national level secret traditional technology, with a large number of traditional formula and secret recipe, which also gives it a base for price increase Industry analysis, the elevation of the market price behavior also further reflects the desire of dong'a gum to increase the price to the end However, the market acceptance will face great challenges if the price is separated from the market or pushed up by cheating consumers.