"1 fund 5 unified" pig raising model of "No.9 Ranch" in chunran, Zhejiang Province

OA show ('918 '); 2PB chairman Zhao chungen of Zhejiang chunran interviewed by China feed industry information network reporter 2PB chance to meet chairman Zhao chungen of Zhejiang chunran at the venue of Yijia innovation, a kind and capable elder China feed industry information network invites Mr Zhao to accept our interview and let us know more about chunran's breeding Mr Zhao has taught us a lot in concept, not from the technical level, which often leads to our thinking, or the whole industry's thinking The following words are explained in a humble tone of general manager Zhao, which may even arouse the resonance of the breeders 2PB has formed the whole industry chain from the gradual understanding of the industry At the beginning, the understanding of several industries was relatively shallow, and it gradually matured in the later development But in the past decade, what we have been pursuing is that our breeding enterprises should survive in the market economy In Zhejiang, there are many restrictive factors for pig raising: the local environment and the current situation of more people and less land For large and small enterprises, pig raising is a lifelong task Since 2004, we have realized that pig farmers must face three major problems to survive: 1 Environmental control; 2 Food safety; 3 How to achieve sustainable development From 2004, the first step of 2PB is to build pig farm from living space and environment, and achieve three synchronization: design planning, construction and use In 2007, the first piggery waste project was completed in China It was started in 2009 and completed in 2011 After completion, the biogas power plant, which can absorb 600000 pigs in the whole piggery, is the only project in China that can be connected to the national power grid The power generation capacity reaches 15 million degrees, making a large cycle of biogas residue, biogas fluid, organic fertilizer, etc These laid the foundation for survival, and also expanded the space 2PB of Zhejiang's breeding enterprises are very small At first, we just pull cars with low head, without looking up at the road In the process of development, we gradually realize that the upstream and downstream squeeze on pig breeding enterprises makes our living space very small To survive, we must improve production efficiency and have the right to speak On this basis, we started to think about how to connect the upstream and downstream through a mode, so we are going to establish a cooperative Starting from 2009, we have cooperated with 50 pig farms in 2010, with an overall scale of more than 200000 pigs, 22000 sows that can be bred, and 400000 pigs that can be sold annually Now, it is a billion yuan of sales After the establishment of the cooperative, that is to say, holding a group for heating, what should be done after the establishment was clearly planned at that time, that is, "combining vertical with horizontal" Lianheng: it is to tie up pig raising enterprises, and to cooperate is to get through the industrial chain In this industrial chain, the core of cooperation is that in the industrial chain, professional people do professional things, organically connect and cooperate through the cooperation platform to achieve a win-win sharing mechanism At that time, "one fund, five unifications" was set 2PB a fund: to solve the capital problem of farmers Because the most painful thing for us to engage in agriculture is that we can't form legal assets The so-called legal assets here mean that land is leased, without property rights, and financing is difficult All of the 50 members took out the money and together paid 13.8 million yuan, of which 6.9 million were in the bank As a guarantee fund, the bank gave us 10 times of the leverage, gave us 69 million loan lines, and solved the fund problem of the pig industry 2PB five unifies, unifies the five major links in the breeding industry: 2PB one, the pig breeding unifies Pig breeding is related to the production efficiency and the terminal quality of pigs Large pig farms and small pig farms should do the same thing to unify the low efficiency and high cost; 2 Pb 2, unified feed In the past, each company went to the market to purchase raw materials and then mixed them The quality is not guaranteed After the feed is unified, it provides its own formula and entrusts the feed enterprise to process it Feed enterprises distribute them to ensure the quality of products and reduce the cost, and promote the development of automation and mechanization of pig farms In fact, bulk feed also reduces pollution such as plastic bags; 2pb3, unified disease prevention and control Pig farmers are most afraid of diseases In the past few years, the fluctuation of the price of pigs also caused by epidemics We use a set of equipment to regularly test the pig farms for members, and form files, formulate targeted immunization procedures, and uniformly purchase high-quality vaccines and veterinary drugs 2PB four, unified environmental control Mainly including waste and waste gas Collect feces and other wastes and send them to the biogas power plant; control the waste gas when disposing the wastes Chunran pig farm adopts the technology of planting trees, which is also recognized by the professor of Purdue University in the United States 2PB five, unified sales In 2012, when we entered Hangzhou, we found that production and sales were two problems At that time, we thought that our pork was a pollution-free product, so to speak, non resistant pork, which was 1-2 yuan / Jin higher than ordinary pork The price was not high, and the public could consume it However, through the positioning of the market, we found that the effect was not very good, which could only be changed How to change? We chose to conduct in-depth development of products First, we investigated what kind of pork consumers need Then, we cooperated with Zhejiang University to set up a research and Development Center for the safety and quality of natural animal products of Zhejiang University According to the needs of market consumers, such as fresh and fragrant pork, we fed it back to the research and Development Center for technical development This kind of targeted response to the needs of consumers, for their products in the market to win a place, and later become a special food for outstanding athletes in Zhejiang Province In the marketing process of market brand pork, 2PB has formed five specific channels: exclusive stores; designated cooperative stores in the community; supermarkets; canteens; hotels The main market is still in Hangzhou, Zhejiang, and the overall outlook is very good When sold in the same city, it usually takes no more than 72 hours to keep the original taste, that is, the freshness and fragrance of pork itself 2PB and its members win the trust of consumers through mutual benefit and win-win results Officially speaking, the number of pig farms demolished in recent years is about 50% According to our industry, it's about 60% In the past, the number of live pigs in Zhejiang Province was more than 20 million This year's figure is more than 7 million, a decrease of 2 / 3 We have survived, and we are more confident in making safe brand pork in the future, that is, to supply safe and good pork to the market It is our goal to send wealth to farmers and health to citizens 2PB has improved the production efficiency, reduced the cost and improved the product quality by exploring the cooperative in recent years Therefore, on July 7, 2014, it was listed and traded in Zhoushan bulk commodity exchange, named as No 9 pasture The price of pork in No 9 pasture is basically twice that of market pork In ordinary pork, the cheaper the price is, the better But for us, it's really impossible Pig raising is not only the cost of feeding It's not easy to make a piece of pork Breeding, transportation, slaughtering and other links are very important, and the cost of research and development is especially high I can guarantee that all of our pork is produced by ourselves, a totally closed industrial chain There are records of which pig farm, which breeder, and which batch of pigs are released 2PB said that at present, its main business is mainly pork sales There are 52 Direct stores and cooperative stores, reaching 100 this year By 2018, 400000 pigs will be sold through No.9 ranch platform to make their own brand pork, so that people can eat safely and affordable 2PB cooperatives, professional people do professional work, each with different division of labor The minimum scale of the breeding enterprises is 3000 pigs, and the maximum number is 30000 pigs These 50 pig farms have formed a cooperative to provide experience, pig breeding, feed, etc in a unified way, forming a mutually beneficial and win-win model, and achieving the original goal: first, save 100 yuan per pig, increase profits when the price of pigs is high, and reduce losses when the price of pigs is low, which is also a survival rule 2、 The sales and breeding should satisfy the consumers Building trust relationship with consumers depends on the quality of products and data representing good physical and chemical indicators 2PB, 2PB, Zhejiang chunran, Zhao chungen, chairman of the board of directors, took a photo with a reporter from China feed industry information network 2PB's short interview ended, and the profound idea remained in mind President Zhao used unity in pig industry Sometimes our personal strength is very weak in the face of difficulties When we unite, it will be easier for us to overcome difficulties and win greater success Unity is strength, so is life, so is pig industry