Zhejiang United Pigment President Gu Shuirong: steady the rudder to avoid the risk-seeking machine

If markets are compared to oceans, opportunities and development are generally as high as tides at sea. How to master their rudder in the ups and downs of the wind and waves, so that enterprises rushed up one wave after another and sailed to the distance. Zhejiang United Pigments Co., Ltd. may bring some enlightenment to
China
.Zhejiang United Pigment Co., Ltd. President Gu Shuirong
Zhejiang Co., Ltd. Gu Shuirong told
China Paint Online Reporter
interview, Zhejiang United Pigment Co., Ltd. was founded in 2005, is a specialty engaged in iron oxide pigment production and operation of Sino-foreign joint ventures, the company currently employs more than 600 people. At present, Zhejiang United Pigment Company's total annual output of about 55,000 tons, which in addition to more than 20,000 tons of iron oxide yellow, more than 20,000 tons of iron oxide black and other major products, there are about 15,000 tons of blending products and other products.
in cooperation with Long Yuli, Zhejiang United in the domestic northern market can be described as "unique", and the company's production of the "liquid phase method" production process is very important.
with the help of the east wind of LongYuLi, Zhejiang
United Pigment Co., Ltd. will be "liquid phase method" this production process to achieve "can only be imitated, can not be surpassed" out of the super. Because the raw material used in the production of iron oxide pigments by Zhejiang Joint Liquid Phase Method is iron sulfate, and this raw material comes from the by-products of iron sulfate produced by Longyuli after the production of titanium dioxide powder, this waste-for-treasure technology makes Zhejiang jointly use good technology and low cost to make the same industry's unexpected achievements.
The current domestic market production of iron oxide pigment technology technology is mainly dry and wet method, dry calcination products due to low-quality disadvantages, its use is not widely used, and iron as a preparation material, the cost is undoubtedly higher than the liquid phase method, and the reaction process is not easy to control. Zhejiang joint "liquid phase method" not only solves the problem of inadequate reaction and high cost, its products such as iron oxide yellow, iron oxide black and other products compared with similar products on the market have lower costs, more environmental protection and so on. It is worth mentioning that the products produced by liquid phase method contain very low heavy metals, can be applied to high-demand coatings, plastic products, in environmental protection, process production is also quite advantageous.
september this year, Zhejiang United made a comprehensive market research on the market layout of iron oxide in China, Gu Shuirong believes that in the northern market, Zhejiang United can basically be said to be a difficult opponent. Nevertheless, for the next step in the development of Zhejiang Union in the domestic market, Zhejiang United still adhere to the proactive and steady way. According to Gu Shuirong, the current domestic demand for various types of iron oxide products in the 48-55 million tons, but there is certainly a situation of oversupply in the industry, coupled with the production of iron oxide products with relatively low technical content, construction costs are light and so on, in recent years, a large number of capital influx makes the industry appear saturation of the phenomenon of slow sales. At the same time, the current domestic environmental protection policies in various regions of the landing, raw material costs, such as different degrees of growth, the domestic iron oxide pigment industry is not smooth development path.
In the case that everyone expressed various concerns about the prospects of the iron oxide industry, Gu Shuirong instead believes that the industry still has a big potential opportunity, in the case of their own products with good value for money, in the face of market competition, Zhejiang United has a greater initiative, the market changes for Zhejiang Union's impact is relatively small. Despite the current new entry, but as a "veteran" in the industry, Zhejiang United has been in a rapidly growing stage, is expected to achieve 7,000 tons of monthly sales by 2019, is actively expanding and increasing production lines of various products, while also the production line equipment has been automated upgrades.
years, in other manufacturers are in the predicament of oversupply, Zhejiang United in the iron oxide market to achieve the results of oversupply. Gu Shuirong said that the iron oxide industry is gradually entering the shuffle stage, and the current Zhejiang Union is adhering to the multi-end parallel strategy, to achieve a solid foundation, extend the high-end, and strive to obtain a higher share in the market, stronger strength.
to environmental issues and future research and development of new products, Gu Shuirong said that in recent years, due to the improvement of standards and process, coatings, plastics, paper and other industries more stringent environmental standards. Zhejiang Joint next step will further research and development in line with these industry standards of products, continue to adhere to the "going out" strategy, through the establishment of distribution points abroad, speed up the layout abroad. In the domestic market supply to master the initiative, the next step will be to adjust the company's domestic market framework, so as to gain a foothold in the market competition, steady progress. For increasingly strict environmental protection issues, the company will adhere to low-polluting production processes, but also in accordance with the changes in the environmental climate to make corresponding changes, in the changes continue to refine themselves, to be an environment-friendly enterprise.
the end of the interview, Gu Shuirong pointed out that the market tide surges are cyclical, what is needed is how to stabilize the rudder between the volts together, to avoid the risk-seeking machine. At present, Zhejiang United by virtue of its own strength, for customers, for the market out of a "taste good price" cuisine, the next step will be in the technical technology, services continue to advance, to make more suitable for customers, suitable for the market products. He revealed that in the upcoming April 2019, Zhejiang United will hold a product fair at the new plant in Yuli, Henan Province, where major suppliers, other manufacturers and users of the iron oxide industry will be invited to discuss technology, applications and market sharing and other industries of concern.